{"id":138,"date":"2019-06-18T19:11:09","date_gmt":"2019-06-19T00:11:09","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=138"},"modified":"2020-09-20T23:22:18","modified_gmt":"2020-09-21T04:22:18","slug":"retargeting-por-que-es-tan-efectivo","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/retargeting-por-que-es-tan-efectivo\/","title":{"rendered":"\u00bfPor qu\u00e9 usar Retargeting importa tanto?"},"content":{"rendered":"<p style=\"text-align: justify;\">Seguramente has o\u00eddo el t\u00e9rmino <strong>Retargeting<\/strong> antes y entiendes que de alguna manera est\u00e1 relacionado con el Marketing, pero no termina de quedarte completamente claro de qu\u00e9 se trata o por qu\u00e9 usar esta herramienta.<\/p>\n<p style=\"text-align: justify;\">\u00bfTe ha pasado que luego de haber estado viendo productos una tienda online pareciera que estos te persiguen en cualquier otra p\u00e1gina que visites despu\u00e9s? Si es as\u00ed, el Retargeting ha llegado a ti.<\/p>\n<p style=\"text-align: justify;\">Pero \u00bfqu\u00e9 pasa con las dificultades a las que te enfrentas?<\/p>\n<p style=\"text-align: justify;\">Una estad\u00edstica un poco desalentadora se\u00f1ala:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u00abEl 96% de las personas que entran a tu p\u00e1gina no est\u00e1 lista para comprar, esto significa que s\u00f3lo podr\u00e1s persuadir al 4% de ellos a finalizar su compra la primera vez que te visitan\u00bb<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\u00bfC\u00f3mo logras que ese 96% regrese a finalizar su compra?<\/p>\n<p style=\"text-align: justify;\">Aqu\u00ed es donde radica la importancia del <strong>Retargeting.<\/strong><\/p>\n<p style=\"text-align: justify;\">Este art\u00edculo te servir\u00e1 como una gu\u00eda b\u00e1sica para empezar a conocer <strong>qu\u00e9 es el Retargeting <\/strong>y qu\u00e9 <strong>beneficios<\/strong> puedes conseguir aplic\u00e1ndolo en tu negocio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/31lPv5L3aIvTi\/giphy.gif\" alt=\"Por que usar Retargeting\" width=\"220\" height=\"167\" \/><\/p>\n<p style=\"text-align: justify;\">B\u00e1sicamente lo que hacen estos sitios web es utilizar <em>cookies <\/em>que te monitorean mientras navegas por \u00e9l y te acompa\u00f1an una vez que lo abandonas.<\/p>\n<p style=\"text-align: justify;\">Entonces, si entraste a buscar \u201czapatillas para correr\u201d, una vez salgas de la p\u00e1gina \u2013<em>probablemente sin finalizar tu compra<\/em>&#8211; se te mostrar\u00e1n anuncios de m\u00e1s opciones de zapatillas en los pr\u00f3ximos sitios que visites durante los pr\u00f3ximos d\u00edas.<\/p>\n<p style=\"text-align: justify;\">La efectividad del Retargeting se centra en mostrarle la publicidad s\u00f3lo a las personas familiares con tu marca o a aquellas que hayan demostrado tener un inter\u00e9s en tu producto al visitar tu web previamente.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0922bdc7c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0922bdc7c4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/retargeting-por-que-es-tan-efectivo\/#_%C2%BFPor_que_usar_retargeting\" title=\"\u00a0\u00a0\u00bfPor qu\u00e9 usar retargeting?\">\u00a0\u00a0\u00bfPor qu\u00e9 usar retargeting?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_%C2%BFPor_que_usar_retargeting\"><\/span><strong>\u00a0<\/strong><strong>\u00a0<\/strong><strong>\u00bfPor qu\u00e9 usar retargeting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\">Es un m\u00e9todo bastante inteligente para <strong>convertir a aquellos compradores interesados<\/strong>. Ellos muestran inter\u00e9s en comprar algo cuando visitan tu sitio y buscar un determinado producto, por lo que el esfuerzo que har\u00e1s para convencerlos de finalizar su compra ser\u00e1 menor que el que har\u00edas con un posible comprador que nunca visit\u00f3 tu sitio.<\/li>\n<li style=\"text-align: justify;\"><strong>Ayuda a que no te olviden<\/strong>. El comprador de hoy necesita estar expuesto a un anuncio varias veces antes de realizar una compra, sobre todo cuando vivimos bombardeados por anuncios todo el tiempo que terminaran distrayendo a tu posible comprador. Usar una estrategia de Retargeting le recordar\u00e1 a tu comprador de esas zapatillas para correr que vio en tu p\u00e1gina y reavivar\u00e1 sus ganas de comprarlas.<\/li>\n<li style=\"text-align: justify;\">Permite que te <strong>adaptes<\/strong> al estilo de navegaci\u00f3n de tus compradores, es decir que te permite moverte de una p\u00e1gina a otra y de un dispositivo a otro tal y como ellos lo hacen. El Retargeting te ayuda a alcanzar a tu comprador donde se encuentre y recordarle que no se olvide de finalizar su compra con un anuncio adecuado para \u00e9l.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Algo que no puedes pasar por alto es que si bien una estrategia de Retargeting es una herramienta poderosa, esta funciona mucho mejor cuando es aplicada como parte de una <strong>estrategia de marketing digital<\/strong> que la complemente.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-671\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguramente has o\u00eddo el t\u00e9rmino Retargeting antes y entiendes que de alguna manera est\u00e1 relacionado con el Marketing, pero no termina de quedarte completamente claro de qu\u00e9 se trata o por qu\u00e9 usar esta herramienta. \u00bfTe ha pasado que luego de haber estado viendo productos una tienda online pareciera que estos te persiguen en cualquier [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 usar Retargeting importa tanto? - BLOG |<\/title>\n<meta name=\"description\" content=\"El 96% de las personas que visitan tu sitio a\u00fan no est\u00e1 lista para hacer una compra. 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