{"id":152,"date":"2019-06-18T21:57:08","date_gmt":"2019-06-19T02:57:08","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=152"},"modified":"2020-09-22T01:00:10","modified_gmt":"2020-09-22T06:00:10","slug":"abc-para-usar-retargeting-en-facebook-e-instagram","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/abc-para-usar-retargeting-en-facebook-e-instagram\/","title":{"rendered":"ABC del retargeting en Facebook e Instagram"},"content":{"rendered":"<p>Repasemos brevemente el significado del Retargeting:<\/p>\n<blockquote><p><em>\u201ces la posibilidad de alcanzar aquellas personas que hayan visitado tu sitio web, blog o tienda online con anuncios personalizados para cada uno de ellos\u201d<\/em><\/p><\/blockquote>\n<p>Utilizarlo te ayudar\u00e1 bastante ya que son muy pocas personas las que finalizan su proceso de compra la primera vez que visitan una p\u00e1gina web.<\/p>\n<p>Esto sucede por una gran variedad de factores que la mayor\u00eda de veces no tienen nada que ver contigo o tu p\u00e1gina web.<\/p>\n<p>Para evitar perder a estos posibles compradores, el Retargeting se encarga de recordarles de ese producto que vieron en tu p\u00e1gina y que les gust\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/lkdH8FmImcGoylv3t3\/giphy.gif\" alt=\"Retargeting\" width=\"248\" height=\"185\" \/><\/p>\n<p style=\"text-align: center;\">\u00bfC\u00f3mo?<\/p>\n<p>Mientras naveguen los pr\u00f3ximos d\u00edas, se les mostrar\u00e1 un anuncio tuyo de ese producto, aumentando considerablemente tus posibilidades de cerrar dicha venta.<\/p>\n<p>Teniendo en cuenta el tiempo que pasan las personas en redes sociales hoy, ser\u00eda poco l\u00f3gico no aplicar el Retargeting en estas plataformas.<\/p>\n<p>Seg\u00fan un informe realizado por el blog <a href=\"https:\/\/wearesocial.com\/blog\/2019\/01\/digital-2019-global-internet-use-accelerates\"><strong>We Are Social<\/strong>,<\/a> este a\u00f1o la cifra de usuarios activos por mes en Facebook alcanz\u00f3 los 2271 millones de personas posicion\u00e1ndola como la red social con m\u00e1s usuarios activos del mundo.<\/p>\n<p>Por su lado, Instagram es la red social que m\u00e1s crecimiento registr\u00f3, <strong>aumentando un 25%<\/strong> la cantidad de sus usuarios activos al mes: 800 millones en el 2018 y 1000 al comenzar el 2019.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0922c4ed05\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0922c4ed05\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/abc-para-usar-retargeting-en-facebook-e-instagram\/#A_continuacion_te_dejamos_el_ABC_del_retageting_en_Facebook_e_Instragram\" title=\"A continuaci\u00f3n te dejamos el ABC del retageting en Facebook e Instragram:\">A continuaci\u00f3n te dejamos el ABC del retageting en Facebook e Instragram:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_continuacion_te_dejamos_el_ABC_del_retageting_en_Facebook_e_Instragram\"><\/span>A continuaci\u00f3n te dejamos el ABC del retageting en Facebook e Instragram:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Debes tener en cuenta que Instagram es una compa\u00f1\u00eda que pertenece a Facebook, por lo que la estrategia que utilices en esta \u00faltima, se aplicar\u00e1 de modo similar en Instagram:<\/p>\n<p><strong>A. Define tu p\u00edxel de seguimiento<\/strong><\/p>\n<p>Esta es la\u00a0<em>cookie<\/em> que mencionamos en nuestro post de <strong><a href=\"https:\/\/atrevete.academy\/blog\/retargeting-por-que-es-tan-efectivo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Introducci\u00f3n al Retargeting.<\/a><\/strong><\/p>\n<p>Facebook llama a esta herramienta \u00abp\u00edxel de seguimiento\u00bb y es quien se encargar\u00e1 de registrar el comportamiento de tu comprador (recoletar la informaci\u00f3n necesaria) mientras navega por tu web.<\/p>\n<p>Luego de esto le mostrar\u00e1 anuncios personalizados una vez que abandonen tu sitio y contin\u00faen con su navegaci\u00f3n.<\/p>\n<p>Puedes obtener el c\u00f3digo de este p\u00edxel entrando al <strong>Administrador de anuncios<\/strong> en tu cuenta publicitaria de Facebook y luego eliges la opci\u00f3n p\u00edxel<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-187 size-large\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-1024x354.png\" alt=\"\" width=\"696\" height=\"241\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-1024x354.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-300x104.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-768x266.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-696x241.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel-1068x370.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Pixel.png 1127w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>Recuerda que este c\u00f3digo es <strong>\u00fanico<\/strong> para cada cuenta publicitaria que tengas, no lo debes alterar de ninguna forma.<\/p>\n<p>El c\u00f3digo se ve mas o menos as\u00ed:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-193\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/codigo-pixel.png\" alt=\"\" width=\"381\" height=\"155\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/codigo-pixel.png 381w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/codigo-pixel-300x122.png 300w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/p>\n<p>Una ves que lo obtienes, lo tienes que copiar y pegar entre las etiquetas\u00a0 \u00ab<strong>&lt;head&gt;&lt;\/head&gt;\u00bb<\/strong> del c\u00f3digo de encabezado de tu sitio web.<\/p>\n<p>Hecho esto, puedes indicarle a Facebook que monitoree ciertos eventos (o acciones) que realizan las personas en tu p\u00e1gina.<\/p>\n<p>Para esto, vuelves a ingresar al men\u00fa p\u00edxel dentro del Administrador de Eventos, seleccionas \u00abConfigurar P\u00edxel\u00bb y eliges \u00abInstalar el c\u00f3digo manualmente\u00bb, luego le das click a la opci\u00f3n \u00abcontinuar\u00bb y en el siguiente men\u00fa eliges \u00abInstalar eventos\u00bb.<\/p>\n<p>Facebook te dar\u00e1 una lista de evento (acciones) que puedes ir eligiendo para que en base a ellas se monitoree al p\u00fablico que navega por tu web, la lista de opciones se ve as\u00ed:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-195\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/opciones.png\" alt=\"\" width=\"193\" height=\"442\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/opciones.png 193w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/opciones-131x300.png 131w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/opciones-183x420.png 183w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/p>\n<p>Luego de elegir la opci\u00f3n que quieras monitorear, por ejemplo \u00abA\u00f1adir a carrito\u00bb Facebook te dar\u00e1 un c\u00f3digo similar al del p\u00edxel de seguimiento.<\/p>\n<p>Lo debes copiar y pegar en el encabezado de la p\u00e1gina que corresponde en tu sitio web. En este caso el encabezado de la p\u00e1gina \u00abA\u00f1adir a Carrito\u00bb.<\/p>\n<p>*Si sientes que necesitas m\u00e1s detalles, entra a este <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?helpref=faq_content#\">enlace<\/a> para m\u00e1s informaci\u00f3n.<\/p>\n<p><strong>B. Personaliza tu p\u00fablico<\/strong><\/p>\n<p>Haciendo esto le indicas a Facebook c\u00f3mo es que va a obtener los datos de las personas que visitan tu sitio, para esto crear\u00e1s listas de p\u00fablicos segmentados en base a los criterios que definas.<\/p>\n<p>Dentro del <strong>Administrador de anuncios, <\/strong>seleccionas el men\u00fa P\u00fablicos y a continuaci\u00f3n eliges la opci\u00f3n \u00abP\u00fablico personalizado a partir de tu p\u00e1gina web\u00bb, este ser\u00e1 tu criterio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-188 size-large\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-1024x350.png\" alt=\"\" width=\"696\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-1024x350.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-300x102.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-768x262.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-696x238.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos-1068x365.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Publicos.png 1125w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><strong>C. Crea un anuncio o campa\u00f1a<\/strong><\/p>\n<p>Para poder ir midiendo tus resultados debes crear campa\u00f1as publicitarias.<\/p>\n<p>Sin embargo, lo mejor va a ser que dejes pasar unos d\u00edas desde que instalaste el p\u00edxel de facebook en tu p\u00e1gina web para que pueda ir reuniendo la informaci\u00f3n necesaria y te muestre datos \u00fatiles sobre los que puedas crear una campa\u00f1a efectiva.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-671\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Repasemos brevemente el significado del Retargeting: \u201ces la posibilidad de alcanzar aquellas personas que hayan visitado tu sitio web, blog o tienda online con anuncios personalizados para cada uno de ellos\u201d Utilizarlo te ayudar\u00e1 bastante ya que son muy pocas personas las que finalizan su proceso de compra la primera vez que visitan una p\u00e1gina [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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