{"id":154,"date":"2019-06-18T22:00:40","date_gmt":"2019-06-19T03:00:40","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=154"},"modified":"2021-07-20T20:45:29","modified_gmt":"2021-07-21T01:45:29","slug":"maximiza-tus-ventas-usando-social-selling","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/maximiza-tus-ventas-usando-social-selling\/","title":{"rendered":"Social Selling: \u00bfPor qu\u00e9 deber\u00edas usarlo en tu empresa?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Primero definamos b\u00e1sicamente qu\u00e9 es <strong>Social Selling:<\/strong><\/p>\n<blockquote><p>\u00abEncontrar y conectar con posibles nuevos clientes en la web\u00bb<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/BpadRS0HKJ7Irh150L\/giphy.gif\" width=\"260\" height=\"206\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a1OJO! <\/strong>No cometas el error de pensar que se trata de encontrar clientes por la web y bombardearlos con ofertas de productos en los que ni siquiera est\u00e1n interesados.<\/p>\n<p style=\"text-align: justify;\">El arte del <strong>Social Selling<\/strong> se centra en encontrar posibles nuevos clientes en Internet y conectar con ellos ofreci\u00e9ndoles contenido de valor en un momento adecuado.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfQu\u00e9 significa esto?<\/strong><\/p>\n<p style=\"text-align: justify;\">Que en vez de aplicar el t\u00edpico<em> \u00abcold calling\u00bb<\/em> tu vas creando una relaci\u00f3n con el cliente en la que en lugar de solo ofrecerle productos, resuelves sus dudas, le compartes contenido relevante y aunque creas que no, estar\u00e1s iniciando tu proceso de venta.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan una encuesta reciente hecha por <a href=\"https:\/\/www.insideview.com\/?s=social+selling\">InsideView<\/a>, m\u00e1s del 90% de quienes tienen decisi\u00f3n de compra en una compa\u00f1\u00eda, nunca responden un <em>cold calling <\/em>o <em>spam <\/em>a trav\u00e9s de mails.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1bb389cb09c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1bb389cb09c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/maximiza-tus-ventas-usando-social-selling\/#%C2%BFPor_que_es_importante_usar_Social_Selling_para_tu_empresa\" title=\"\u00bfPor qu\u00e9 es importante usar Social Selling para tu empresa?\">\u00bfPor qu\u00e9 es importante usar Social Selling para tu empresa?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_usar_Social_Selling_para_tu_empresa\"><\/span>\u00bfPor qu\u00e9 es importante usar Social Selling para tu empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Porque el consumidor de hoy no es el mismo que hace 5 a\u00f1os.<\/p>\n<p style=\"text-align: justify;\">De hecho, los consumidores de hoy se informan mucho antes de hacer una compra.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan el portal <a href=\"https:\/\/blog.hubspot.com\/sales\/surprising-statistics-on-social-selling-that-all-salespeople-should-know#sm.000h9wl5t1dzffltwzm2al62xeb7g\">Hubspot<\/a>, estas son las estad\u00edsticas sobre social selling que deber\u00edan importarte:<\/p>\n<ul>\n<li style=\"text-align: justify;\">El 74% compradores 2B2 hacen m\u00e1s de la mitad de su investigaci\u00f3n previa en l\u00ednea antes de comprar.<\/li>\n<li>Seg\u00fan el 62.9% de profesionales en venta, utilizar social selling tiene cada vez m\u00e1s importancia a la hora de cerrar ventas.<\/li>\n<li>Para el a\u00f1o 2020, el 85% de clientes no necesitar\u00e1 de humanos para relacionarse con las compa\u00f1\u00edas.<\/li>\n<li>El presupuesto que tienen los compradores que investigan en l\u00ednea es m\u00e1s grande que el que disponen quienes no lo hacen. Es 84% m\u00e1s grande.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-399\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/SOCIAL-SELLING.png\" alt=\"\" width=\"615\" height=\"76\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/SOCIAL-SELLING.png 728w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/SOCIAL-SELLING-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/SOCIAL-SELLING-696x86.png 696w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Primero definamos b\u00e1sicamente qu\u00e9 es Social Selling: \u00abEncontrar y conectar con posibles nuevos clientes en la web\u00bb \u00a1OJO! No cometas el error de pensar que se trata de encontrar clientes por la web y bombardearlos con ofertas de productos en los que ni siquiera est\u00e1n interesados. El arte del Social Selling se centra en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Selling: \u00bfPor qu\u00e9 deber\u00edas usarlo en tu empresa? - BLOG |<\/title>\n<meta name=\"description\" content=\"El social selling se centra en encontrar posibles nuevos clientes en Internet y conectar con ellos ofreci\u00e9ndoles contenido de valor en un momento adecuado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/maximiza-tus-ventas-usando-social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling: \u00bfPor qu\u00e9 deber\u00edas usarlo en tu empresa? 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