{"id":1583,"date":"2020-04-16T13:38:27","date_gmt":"2020-04-16T18:38:27","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1583"},"modified":"2020-11-03T19:38:21","modified_gmt":"2020-11-04T00:38:21","slug":"sector-retail-la-crisis-que-enfrenta-a-causa-de-la-pandemia-mundial","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/sector-retail-la-crisis-que-enfrenta-a-causa-de-la-pandemia-mundial\/","title":{"rendered":"Sector Retail: La crisis que enfrenta a causa de la pandemia mundial"},"content":{"rendered":"<p style=\"text-align: justify;\">Vamos, aproximadamente, un mes y un d\u00eda desde que se inici\u00f3 el<strong> Estado de Emergencia <\/strong>en el Per\u00fa ocasionando que <strong>se cierren varios establecimientos<\/strong> y<strong> prohibiendo que las personas nos aglomeremos en espacios p\u00fablicos y privados<\/strong> para <strong>evitar la propagaci\u00f3n del coronavirus<\/strong>. Del cual, todos nos hemos visto afectados en diferentes maneras, pero uno de los sectores m\u00e1s perjudicados es <strong>el sector retail<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1584 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/retail-argentina-2.jpg\" alt=\"\" width=\"750\" height=\"490\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/retail-argentina-2.jpg 750w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/retail-argentina-2-300x196.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/retail-argentina-2-696x455.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/retail-argentina-2-643x420.jpg 643w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1c01b4fcba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1c01b4fcba\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/sector-retail-la-crisis-que-enfrenta-a-causa-de-la-pandemia-mundial\/#%C2%BFE-commerce_en_el_sector_retail\" title=\"\u00bfE-commerce en el sector retail?\">\u00bfE-commerce en el sector retail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/sector-retail-la-crisis-que-enfrenta-a-causa-de-la-pandemia-mundial\/#Pero_%C2%BFque_sucedera_con_el_sector_retail_a_causa_del_coronavirus\" title=\"Pero, \u00bfqu\u00e9 suceder\u00e1 con el sector retail a causa del coronavirus?\">Pero, \u00bfqu\u00e9 suceder\u00e1 con el sector retail a causa del coronavirus?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/sector-retail-la-crisis-que-enfrenta-a-causa-de-la-pandemia-mundial\/#La_solucion\" title=\"La soluci\u00f3n\">La soluci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFE-commerce_en_el_sector_retail\"><\/span>\u00bfE-commerce en el sector retail?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">En el Per\u00fa, si bien ya se hac\u00eda <strong><a href=\"https:\/\/atrevete.academy\/blog\/e-commerce-internacional-que-es-y-casos-de-exito\/\">uso del e-commerce<\/a> (compra y venta online)<\/strong> esta no era empleada por muchos; debido a que un<strong> 80% de la poblaci\u00f3n<\/strong> a\u00fan considera ideal y necesario el tener que ir, <strong>presencialmente<\/strong>, a las tiendas para poder <strong>realizar una compra o devoluci\u00f3n de un producto.<\/strong><\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, de los riesgos por robo y estafa que puedes encontrar en la Internet, factor principal que hace a\u00fan menos popular al sistema de<strong> compras online <\/strong>en nuestro pa\u00eds.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1593 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/What-is-Order-Fulfillment.gif\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">De alguna u otra forma, empresas como<strong> Saga Falabella o Ripley<\/strong> ya se encontraban ofreciendo servicios y productos a trav\u00e9s de<strong> la compra online<\/strong>; por ejemplo, durante los cyberdays, los cyberwows, el black friday, etc. En donde el usuario <strong>pod\u00eda realizar su compra digitalmente con la opci\u00f3n de<\/strong> <strong>recogerlo en las tiendas f\u00edsicas de la empresa<\/strong> para corroborar el estado de la prenda, en el caso que sea ropa, y cerciorarse que no haya ning\u00fan tipo de imprevisto al respecto.<\/p>\n<p style=\"text-align: justify;\">Exist\u00edan otras opciones de <strong>implementar el e-commerce<\/strong>, un ejemplo es la estrategia que utilizaba <strong>la marca Platanito<\/strong>s, esta consiste en r<strong>ealizar sorteos y\/o descuentos en sus plataformas digitales<\/strong>, ya sean p\u00e1ginas web o redes sociales, durante un tiempo establecido y poder hacer entrega de sus productos mediante el delivery a trav\u00e9s de <strong>los aplicativos <a href=\"https:\/\/www.rappi.com.pe\">Rappi<\/a> o <a href=\"https:\/\/glovoapp.com\/es\/\">Glovo<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1587 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/way-concept-illustration_114360-1191.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/way-concept-illustration_114360-1191.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/way-concept-illustration_114360-1191-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Este tipo de estrategias no solo eran ejecutadas por empresas reconocidas, como las ya mencionadas, sino que tambi\u00e9n hac\u00edan uso de ellas<strong> marcas independientes<\/strong> en donde empleaban<strong> el env\u00edo gratuito <\/strong>a trav\u00e9s de otros aplicativos dependiendo del consumidor. Pero esto normalmente se concentraba en la compra de productos electr\u00f3nicos, gadgets, o, incluso, productos para mascotas.<\/p>\n<p style=\"text-align: justify;\">Es decir, productos de los que <strong>no se tiene una probabilidad alta de devoluci\u00f3n,<\/strong> ya sean por motivos externos, pero de todas maneras exist\u00edan <strong>marcas del sector retail<\/strong> que se encontraban dentro de <strong>las opciones de venta online<\/strong> y eran <strong>satisfactorias para su empresa<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Claro est\u00e1 que algunas de ellas, que comenzaban en la web, terminaban alquilando espacios para la creaci\u00f3n de sus <strong>tiendas f\u00edsicas; <\/strong>con el objetivo de satisfacer a sus clientes porque, en realidad, en <strong>el Per\u00fa<\/strong> est\u00e1 muy presente <strong>la compra de productos presenciales<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1592 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155.jpg\" alt=\"\" width=\"626\" height=\"469\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155-300x225.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155-265x198.jpg 265w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/e-commerce-sales-grocery-store_1258-3155-561x420.jpg 561w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pero_%C2%BFque_sucedera_con_el_sector_retail_a_causa_del_coronavirus\"><\/span>Pero, \u00bfqu\u00e9 suceder\u00e1 con el sector retail a causa del coronavirus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Existe una probabilidad de que en<strong> el sector retail<\/strong>, espec\u00edficamente, <strong>las tiendas f\u00edsicas<\/strong>, vayan a<strong> reducirse hasta un 25%,<\/strong> probablemente, llegando al punto en donde se tenga que <strong>deshabilitar la permanencia f\u00edsica de una marca<\/strong> o empresa en el mercado.<\/p>\n<p style=\"text-align: justify;\">Nuevamente, esta crisis se encuentra <strong>afectando a todos los diferentes sectores de comercio<\/strong>, unos m\u00e1s que otros, pero hasta que no se encuentre una soluci\u00f3n adecuada o cura para este virus; <strong>el estilo de vida<\/strong> al que est\u00e1bamos acostumbrados <strong>va a tener que ser modificado<\/strong>, ya que no podemos estar demasiadas personas en un mismo espacio respetando un margen de distancia determinada entre nosotros.\u00a0Ocasionando la desaparici\u00f3n de las tiendas f\u00edsicas.<\/p>\n<p style=\"text-align: justify;\">Obligando a muchas de las empresas a<strong> buscar diferentes opciones<\/strong> para poder mantenerse en el mercado del retail, que es uno de los m\u00e1s grandes a nivel mundial, tratando de buscar la manera de<strong> mantener activa la presencia de su marca<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1586 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/store-mega-sale-isometric-illustration_94753-981.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/store-mega-sale-isometric-illustration_94753-981.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/store-mega-sale-isometric-illustration_94753-981-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/store-mega-sale-isometric-illustration_94753-981-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/store-mega-sale-isometric-illustration_94753-981-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"La_solucion\"><\/span>La soluci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u00bfHab\u00edas escuchado hablar del Inbound Marketing? \u00bfSabes de que se trata? \u00bfQu\u00e9 es y c\u00f3mo funciona?<\/p>\n<p style=\"text-align: justify;\">Muchas de las empresas grandes en el Per\u00fa ya se encontraban ejecutando <a href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-para-el-2020\/\"><strong>estrategias de Inbound Marketing<\/strong><\/a> para <strong>potenciar la presencia de sus marcas<\/strong> en <strong>las<\/strong> <strong>plataformas digitales<\/strong>; la cual, es<strong> la soluci\u00f3n del momento<\/strong> para hacer publicidad, estudiar, comprar, entre otras actividades.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1588 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Blog-Stateofinbound.gif\" alt=\"\" width=\"893\" height=\"502\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.academy\/blog\/inboundizacion-inbound-marketing-con-efecto-inmediato\/\"><strong>El Inbound Marketing<\/strong><\/a> no es nuevo formato que reci\u00e9n aparece a consecuencia de la crisis, esta <strong>nueva metodolog\u00eda de marketing<\/strong> ya tiene presencia en varias marcas reconocidas en el pa\u00eds y a nivel internacional. Y no solo en <strong>el sector retail<\/strong>, en donde tiene una<strong> mayor audiencia<\/strong>, sino que tambi\u00e9n se encuentra dominando otros sectores como lo son las inmobiliarias, instituciones de educaci\u00f3n y muchos m\u00e1s.<\/p>\n<p style=\"text-align: justify;\">Potenciar a tu empresa con las estrategias de Inbound te ayudar\u00e1 a que vayas generando <strong>tr\u00e1fico org\u00e1nico<\/strong>, sin tener que recurrir a la publicidad pagada, en<strong> tus plataformas digitales<\/strong> brindando una soluci\u00f3n eficiente para <a href=\"https:\/\/atrevete.academy\/blog\/negocios-online-el-complemento-del-teletrabajo\/\"><strong>el crecimiento de tu negocio<\/strong> en <strong>el sector retail<\/strong><\/a> frente a una situaci\u00f3n como en la que nos encontramos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1589 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/HowtoSellYourBrand.gif\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p style=\"text-align: justify;\"><em>Si quieres conocer un poco m\u00e1s sobre las marcas que utilizan el Inbound como estrategia de marketing, revisa nuestro siguiente articulo <a href=\"https:\/\/atrevete.academy\/blog\/top-7-de-tiendas-online-exitosas-en-el-peru-gracias-al-inbound-marketing\/\">AQUI<\/a>.<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.academy\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vamos, aproximadamente, un mes y un d\u00eda desde que se inici\u00f3 el Estado de Emergencia en el Per\u00fa ocasionando que se cierren varios establecimientos y prohibiendo que las personas nos aglomeremos en espacios p\u00fablicos y privados para evitar la propagaci\u00f3n del coronavirus. Del cual, todos nos hemos visto afectados en diferentes maneras, pero uno de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-1583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sector Retail: La crisis que enfrenta a causa de la pandemia mundial - BLOG |<\/title>\n<meta name=\"description\" content=\"Todos nos hemos visto afectados en diferentes maneras con la llegada del coronavirus, pero uno de los sectores m\u00e1s perjudicados es el sector retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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