{"id":1666,"date":"2020-04-27T15:14:05","date_gmt":"2020-04-27T20:14:05","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1666"},"modified":"2020-06-18T18:59:22","modified_gmt":"2020-06-18T23:59:22","slug":"inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/","title":{"rendered":"Inbound Marketing: La soluci\u00f3n para potenciar tu marca durante la crisis"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La coyuntura en la que nos encontramos y las medidas sanitarias a considerar, debido a la propagaci\u00f3n del <strong>coronavirus<\/strong>, han ocasionado que varias <strong>empresas y marcas<\/strong>, tanto grandes como peque\u00f1as,<strong> detengan<\/strong> <strong>todo tipo de comercializaci\u00f3n<\/strong>. Factor que no beneficia a los negocios ni a sus clientes. Por ello, como empresa debes hacerte la siguiente pregunta: <strong>\u201c\u00bfExiste una manera de potenciar mi marca durante la cuarentena?\u00bb<\/strong> La respuesta es s\u00ed, a trav\u00e9s de <strong>las estrategias de Inbound Marketing<\/strong>.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si hasta este punto a\u00fan no has escuchado sobre <strong>la metodolog\u00eda Inbound<\/strong>; pues,\u00a0d\u00e9janos explic\u00e1rtelo de manera breve. <strong>El Inbound es una estrategia de Marketing Digital<\/strong> que busca atraer leads o prospectos mediante <strong>un contenido de valor <\/strong>relevante para tus clientes hasta lograr cerrarlos con la compra de un producto <strong>dentro de las plataformas digitales<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1670 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing.jpg\" alt=\"\" width=\"626\" height=\"689\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-273x300.jpg 273w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-382x420.jpg 382w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente:@Freepik<\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Interesante, \u00bfverdad? Si buscas mayor informaci\u00f3n sobre esta metodolog\u00eda, puedes revisar nuestros art\u00edculos al respecto <a href=\"https:\/\/atrevete.academy\/blog\/?s=Inbound+Marketing\">AQU\u00cd<\/a>.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e06b342ee4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e06b342ee4f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/#%C2%BFComo_el_Inbound_Marketing_va_a_ayudar_a_mi_empresa\" title=\"\u00bfC\u00f3mo el Inbound Marketing va a ayudar a mi empresa?\">\u00bfC\u00f3mo el Inbound Marketing va a ayudar a mi empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/#%C2%BFEl_Inbound_Marketing_funciona_durante_la_crisis\" title=\"\u00bfEl Inbound Marketing funciona durante la crisis?\">\u00bfEl Inbound Marketing funciona durante la crisis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/#En_conclusion\" title=\"En conclusi\u00f3n,\">En conclusi\u00f3n,<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_el_Inbound_Marketing_va_a_ayudar_a_mi_empresa\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo el Inbound Marketing va a ayudar a mi empresa?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Las estrategias de Inbound Marketing<\/strong> se enfocan dentro de las diversas plataformas digitales; tales como p\u00e1ginas webs, blogs, redes sociales, entre otros.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por lo tanto, <strong>al no tener presencia f\u00edsica<\/strong>, en la actualidad, frente a nuestros clientes a causa del <strong>distanciamiento social<\/strong>; debemos centrarnos en <strong>realizar posicionamiento en la red<\/strong> a trav\u00e9s del contenido de valor.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las personas, a nivel mundial, nos encontramos utilizando <strong>las nuevas tecnolog\u00edas<\/strong> para distraernos, capacitarnos, comunicarnos, informarnos, etc. Es decir, paramos conectados a\u00fan m\u00e1s de lo que sol\u00edamos hacerlo antes de la cuarentena.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1673 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-s.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-s.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-s-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente: @Freepik<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ese es un punto a tu favor para trasladar \u00a0tu marca a <strong>las plataformas digitales \u00a0<\/strong>emitiendo <strong>contenido de valor<\/strong> relevante para tu audiencia. De esta manera, le <strong>hacemos saber al usuario<\/strong> que a\u00fan nos <strong>mantenemos activos<\/strong> y <strong>dispuestos a brindarles la informaci\u00f3n<\/strong> que necesiten.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta es una las estrategias pilares de <strong>la metodolog\u00eda Inbound<\/strong>; ya que, creas una <strong>relaci\u00f3n de confianza con tu p\u00fablico objetivo<\/strong>. O si ya son <strong>clientes recurrentes<\/strong>, entonces <strong>refuerzas dicha relaci\u00f3n<\/strong>, que en t\u00e9rminos del <strong>Inbound<\/strong> se refiere a la cuarta etapa de la metodolog\u00eda: <strong>DELEITAR<\/strong>.\u00a0\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1672 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-tecnologias-1.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-tecnologias-1.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-tecnologias-1-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-tecnologias-1-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-marketing-tecnologias-1-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente:@Freepik<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEl_Inbound_Marketing_funciona_durante_la_crisis\"><\/span><span style=\"font-weight: 400;\">\u00bfEl Inbound Marketing funciona durante la crisis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u00e9janos responderte esta pregunta con un ejemplo, en este caso nos centraremos en una red social: <a href=\"https:\/\/atrevete.academy\/blog\/21-consejos-para-crecer-en-instagram\/\"><strong>Instagram<\/strong><\/a>.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfTe has dado cuenta que cuando est\u00e1s revisando<em><strong> las stories<\/strong><\/em> de tus contactos aparece <strong>una publicidad (<em>sponsored<\/em>)<\/strong> que te llama la atenci\u00f3n y te habilitan las opciones del \u201cSwipe Up\u201d?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Muchas veces esa <em>storie<\/em> <strong>te direcciona a un formulario<\/strong> para que<strong> el usuario lo llene<\/strong> si desea mayor informaci\u00f3n al respecto o que siga <em><strong>(Follow)<\/strong><\/em> a una marca que ofrece productos que le interesan. \u00a1Esta es <strong>una estrategia de atracci\u00f3n del Inbound Marketing<\/strong> dentro de <a href=\"https:\/\/www.instagram.com\"><strong>Instagram<\/strong><\/a>!\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1669 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-instagram.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-instagram.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-instagram-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-instagram-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-instagram-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente:@Freepik<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfNo usas Instagram? Est\u00e1 bien, trabajemos con la plataforma de <a href=\"https:\/\/atrevete.academy\/blog\/novedades-de-linkedin\/\"><strong>LinkedIn<\/strong><\/a>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Te encuentras revisando un art\u00edculo compartido, por uno de tus contactos, que llam\u00f3 tu atenci\u00f3n en base a las necesidades que presentas. Contin\u00faas leyendo hasta llegar al final del art\u00edculo; en donde, dicha marca, o empresa, te brinda la opci\u00f3n de revisar su p\u00e1gina web para conocer un poco m\u00e1s sobre ella.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta es otra <strong>estrategia Inbound,<\/strong> con el mismo objetivo como en el caso de Instagram, con la diferencia de que<strong> la forma de llegar al usuario<\/strong> var\u00eda en base a la plataforma. Recordemos que no en todas las plataformas digitales podemos comunicarnos de la misma manera; ya que, algunas tienen m\u00e1rgenes de audiencia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/pe.linkedin.com\"><strong>LinkedIn<\/strong><\/a> est\u00e1 enfocado a un <strong>sector m\u00e1s formal<\/strong>; a diferencia de <strong>Instagram,<\/strong> que mantiene <strong>una imagen m\u00e1s informal y casual<\/strong>.\u00a0<\/span><\/p>\n<p><em>Fuente: Revisada y adaptada de la p\u00e1gina oficial de InboundCycle.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1668 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-linkedIn.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-linkedIn.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-linkedIn-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-linkedIn-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/Inbound-Marketing-linkedIn-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente:@Freepik<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_conclusion\"><\/span><span style=\"font-weight: 400;\">En conclusi\u00f3n,<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>El confinamiento<\/strong> en que nos encontramos <strong>ha detenido todo tipo de actividades<\/strong> a nivel mundial. Hecho que varias empresas han<strong> usado a su favor<\/strong> para poder hacer uso de <strong>las estrategias de Inbound<\/strong> <strong>Marketing<\/strong>; ya que ahora debemos ejecutar todo de manera <strong>digital<\/strong>.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Usemos esta metodolog\u00eda para poder emitir contenido de valor a nuestros <strong>buyer personas y clientes<\/strong> manteniendo las relaciones e interacciones activas hasta que se controle esta situaci\u00f3n.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a1No pierdas la oportunidad seguir potenciando a tu marca o empresa!\u00a0<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQue te pareci\u00f3 esta informaci\u00f3n? Haznos saber tu opci\u00f3n a trav\u00e9s de los comentarios.<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La coyuntura en la que nos encontramos y las medidas sanitarias a considerar, debido a la propagaci\u00f3n del coronavirus, han ocasionado que varias empresas y marcas, tanto grandes como peque\u00f1as, detengan todo tipo de comercializaci\u00f3n. Factor que no beneficia a los negocios ni a sus clientes. Por ello, como empresa debes hacerte la siguiente pregunta: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-1666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing: La soluci\u00f3n para potenciar tu marca durante la crisis - BLOG |<\/title>\n<meta name=\"description\" content=\"Ejecuta el Inbound Marketing como una soluci\u00f3n para tu el crecimiento de tu empresa frente a la crisis sanitaria que se vive a causa del coronavirus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing: La soluci\u00f3n para potenciar tu marca durante la crisis - 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