{"id":1690,"date":"2020-04-30T12:26:04","date_gmt":"2020-04-30T17:26:04","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1690"},"modified":"2020-06-18T18:59:13","modified_gmt":"2020-06-18T23:59:13","slug":"webinar-una-herramienta-para-el-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/webinar-una-herramienta-para-el-marketing-de-contenidos\/","title":{"rendered":"Webinar: Una herramienta para el Marketing de Contenidos"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que tenemos un poco m\u00e1s clara la definici\u00f3n de lo <a href=\"https:\/\/atrevete.academy\/blog\/webinar-que-es-y-como-se-relaciona-con-el-inbound-marketing\/\"><strong>qu\u00e9 es un Webinar y<\/strong> <strong>c\u00f3mo podemos crear una<\/strong><\/a> para compartirla con tu publico objetivo. Entonces revisaremos como <strong>este formato puede ser empleado<\/strong> como parte de <strong>una estrategia de contenidos<\/strong> para<strong> fomentar y reforzar la relaci\u00f3n<\/strong> entre tu empresa y tu cliente potencial.<\/span><\/p>\n<p style=\"text-align: justify;\">Recordemos que al realizar <strong>un webinar<\/strong> este puede <strong>ejercer una interacci\u00f3n a tiempo real<\/strong>, cuando tu lead puede realizar preguntas y puedan ser respondidas en ese mismo momento, o pueden<strong> ser guardadas en la nube<\/strong>; para luego, ser <strong>compartida en tus plataformas<\/strong> como contenido relevante. (Desde una perspectiva de <strong>Marketing Digital<\/strong>).<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">De la misma manera, en el art\u00edculo anterior mencionamos que la plataforma de <a href=\"https:\/\/www.gotomeeting.com\/es-es\/webinar\"><strong>\u201cGo to Webinar\u201d<\/strong><\/a> es un sitio web gratuito; el cual, se enfoca a desarrollar<strong> un webinar como contenido de valor<\/strong> para incrementar la interacci\u00f3n dentro de tu estrategia de<strong> Marketing de Contenidos<\/strong>.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1694 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/woman-with-long-hair-teaching-online_23-2148508674.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/woman-with-long-hair-teaching-online_23-2148508674.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/woman-with-long-hair-teaching-online_23-2148508674-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente: @Freepik<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a58234916b23\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a58234916b23\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/webinar-una-herramienta-para-el-marketing-de-contenidos\/#%C2%BFPor_que_usar_un_Webinar_como_estrategia_de_Marketing\" title=\"\u00bfPor qu\u00e9 usar un Webinar como estrategia de Marketing?\">\u00bfPor qu\u00e9 usar un Webinar como estrategia de Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/webinar-una-herramienta-para-el-marketing-de-contenidos\/#En_conclusion\" title=\"En conclusi\u00f3n,\">En conclusi\u00f3n,<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_usar_un_Webinar_como_estrategia_de_Marketing\"><\/span><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 usar un Webinar como estrategia de Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debemos tener en cuenta, seg\u00fan un informe emitido por <a href=\"https:\/\/www.hubspot.com\"><strong>la plataforma de HubSpot<\/strong><\/a>, que <strong>el formato de video, como contenido,<\/strong> es la opci\u00f3n m\u00e1s solicitada y consumida por los usuarios.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, <strong>un webinar<\/strong> es el formato perfecto para<strong> transmitir informaci\u00f3n relevante y necesaria<\/strong> para tu lead y ayudar a tu empresa a <strong>convertirlo en un cliente potencial<\/strong>.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u00abWebinar = web + seminario\u00bb<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1692 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/hand-holding-phone-with-teacher-screen_185803-63.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/hand-holding-phone-with-teacher-screen_185803-63.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/hand-holding-phone-with-teacher-screen_185803-63-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/hand-holding-phone-with-teacher-screen_185803-63-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/hand-holding-phone-with-teacher-screen_185803-63-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente: @Freepik<\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ayudarte a sacarle el m\u00e1ximo provecho de este formato, aqu\u00ed te mostramos algunas de<strong> sus caracter\u00edsticas<\/strong> como parte de tu estrategia de Marketing:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Su contenido es diferente y original<\/strong>: un webinar hace su contenido particular y original; ya que, puedes utilizarlo como elemento de apoyo dentro de tus art\u00edculos, blogs, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Puedes interactuar de manera directa con tu lead:<\/strong> incrementando la relaci\u00f3n de confianza entre tu empresa y tu cliente.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>La relaci\u00f3n con tu cliente que vuelve m\u00e1s humana:<\/strong> haciendo que el cliente se sienta en confianza con tu empresa y las ofertas que le ofrezcas; debido a que dentro de un webinar tu lead puede hacerte preguntas a tiempo real.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ayuda a explicar de manera adecuada conceptos o textos complejos:<\/strong> Este tipo de contenido es empleado por varias plataformas que buscan explicar un concepto para darle una idea m\u00e1s concreta a tu cliente. (webinar pre-grabadas)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El webinar puede ser el <strong>formato para convertir un lead en cliente potencial:<\/strong>\u00a0con ello, podemos seguir guiando a nuestro lead por el embudo de conversi\u00f3n respondiendo sus dudas o preguntas a tiempo real.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>La presencia de los CTA&#8217;s como apoyo:<\/strong> Incluir<strong> CTA\u2019s (llamadas a la acci\u00f3n)<\/strong> dentro de tus webinar ayudan a la interacci\u00f3n de los usuarios dentro de tu video, ya sea enviando ofertas de tu producto o alentando al usuario a revisar otros contenidos dentro de tu sitio web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reutilizar el contenido grabado:<\/strong> Como ya mencionamos, al momento de grabar nuestros webinar este nos puede ser muy \u00fatil para re-aprovechar el contenido emitido.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1696 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-laptop_23-2147763940.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-laptop_23-2147763940.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-laptop_23-2147763940-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-laptop_23-2147763940-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-laptop_23-2147763940-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente: @Freepik<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_conclusion\"><\/span><span style=\"font-weight: 400;\">En conclusi\u00f3n,<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En la actualidad, y causa de la situaci\u00f3n en la que nos encontramos, se esta haciendo muy com\u00fan<strong> el uso del webinar,<\/strong> especialmente, como<strong> formato de ense\u00f1anza a trav\u00e9s de la Internet<\/strong>. Por lo tanto, utilizar este tipo de contenido tambi\u00e9n es muy relevante dentro de la metodolog\u00eda del <strong>Inbound Marketing<\/strong> como parte de una <strong>estrategia de contenidos<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este tipo de formato ha sido<strong> estrat\u00e9gicamente empleadas<\/strong> por muchas marcas y empresas que se dedican al mundo del <strong>Marketing Digital<\/strong> tales como InboundCycle, Hubspot, entre otros. Con el objetivo de brindar mayor informaci\u00f3n a sus leads y convertirlos en clientes potenciales mediante <strong>la informaci\u00f3n de valor<\/strong> que les emitimos.\u00a0<\/span><\/p>\n<p><em>Informaci\u00f3n revisada y adaptada de InboundCylce.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1698 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-monitor_23-2147765648.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-monitor_23-2147765648.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-monitor_23-2147765648-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-monitor_23-2147765648-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/04\/webinar-concept-with-monitor_23-2147765648-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em>Fuente: @Freepik<\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahora que tenemos un poco m\u00e1s clara la definici\u00f3n de lo qu\u00e9 es un Webinar y c\u00f3mo podemos crear una para compartirla con tu publico objetivo. Entonces revisaremos como este formato puede ser empleado como parte de una estrategia de contenidos para fomentar y reforzar la relaci\u00f3n entre tu empresa y tu cliente potencial. Recordemos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-1690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar: Una herramienta para el Marketing de Contenidos - BLOG |<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo podremos ver c\u00f3mo usar el webinar como parte de una estrategia del Marketing de Contenidos definido como un formato de contenido de valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/webinar-una-herramienta-para-el-marketing-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: Una herramienta para el Marketing de Contenidos - 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