{"id":1703,"date":"2020-05-04T21:19:17","date_gmt":"2020-05-05T02:19:17","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1703"},"modified":"2020-06-18T18:59:05","modified_gmt":"2020-06-18T23:59:05","slug":"instagram-tv-igtv-que-es-y-como-funciona","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/","title":{"rendered":"INSTAGRAM TV (IGTV): \u00bfQu\u00e9 es y c\u00f3mo funciona?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Instagram<\/strong>. \u00bfQui\u00e9n no ha escuchado sobre esta red social? Es uno de los aplicativos con <strong>mayor interacci\u00f3n por los usuarios<\/strong>, especialmente, despu\u00e9s de la integraci\u00f3n de <strong>los \u201cinstastories\u201d<\/strong>. Pero esta no es una plataforma similar a las dem\u00e1s, sino que <strong>Instagram<\/strong> se ha convertido en <strong>la app del momento<\/strong> dentro del mundo del <a href=\"https:\/\/atrevete.academy\/blog\/15-tendencias-del-marketing-digital-para-el-2020\/\"><strong>marketing digital<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Paso de ser <strong>una red social<\/strong> donde solo se dedicaba a <strong>la publicaci\u00f3n de fotograf\u00edas con filtros<\/strong>, a ser la plataforma con <strong>mayor atracci\u00f3n de usuarios para realizar una compra (e-commerce)<\/strong>. Factor que beneficia a todo tipo de empresas y negocios que se dedican a la venta online mediante las estrategias del<strong><a href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/\"> Inbound Marketing<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1707 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/person-addicted-social-media_23-2148393365.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/person-addicted-social-media_23-2148393365.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/person-addicted-social-media_23-2148393365-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/person-addicted-social-media_23-2148393365-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/person-addicted-social-media_23-2148393365-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Dos a\u00f1os atr\u00e1s, <strong>Instagram<\/strong> habilit\u00f3 una <strong>nueva secci\u00f3n<\/strong> en donde los usuario y marcas puedan <strong>realizar videos<\/strong> de mayor duraci\u00f3n a las instastories. A esta nueva herramienta se le denomino <strong>IGTV (Instagram Tv)<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Recordemos que el contenido a trav\u00e9s del <strong>formato de video<\/strong> <strong>genera mayor inter\u00e9s<\/strong> en los usuarios; debido a que, es una <strong>opci\u00f3n r\u00e1pida e interactiva<\/strong> para transmitir un contenido de valor.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3fa26a88734\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3fa26a88734\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#%C2%BFQue_es_Instagram_Tv\" title=\"\u00bfQu\u00e9 es Instagram Tv?\">\u00bfQu\u00e9 es Instagram Tv?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#%C2%BFComo_funciona_esta_nueva_herramienta\" title=\"\u00bfC\u00f3mo funciona esta nueva herramienta?\">\u00bfC\u00f3mo funciona esta nueva herramienta?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#Caracteristicas_de_IGTV\" title=\"Caracter\u00edsticas de IGTV\">Caracter\u00edsticas de IGTV<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#1_Duracion_tiempo\" title=\"1. Duraci\u00f3n (tiempo):\">1. Duraci\u00f3n (tiempo):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#2_Formato\" title=\"2. Formato:\">2. Formato:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/#3_Resolucion_del_video_y_tamano\" title=\"3. Resoluci\u00f3n del video y tama\u00f1o:\">3. Resoluci\u00f3n del video y tama\u00f1o:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Instagram_Tv\"><\/span>\u00bfQu\u00e9 es Instagram Tv?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Instagram Tv o IGTV<\/strong> es una herramienta dentro de la aplicaci\u00f3n de Instagram en donde se permite<strong> transmitir videos con una duraci\u00f3n mayor al de un minuto<\/strong>, y menor al de una hora, <strong>en orientaci\u00f3n vertical y con mejor calidad<\/strong> en sus im\u00e1genes.<\/p>\n<p><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.instagram.igtv&amp;hl=es_PE\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1705 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/modern-instagram-composition-with-gradient-style_23-2147917417.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/modern-instagram-composition-with-gradient-style_23-2147917417.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/modern-instagram-composition-with-gradient-style_23-2147917417-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/modern-instagram-composition-with-gradient-style_23-2147917417-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/modern-instagram-composition-with-gradient-style_23-2147917417-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_esta_nueva_herramienta\"><\/span>\u00bfC\u00f3mo funciona esta nueva herramienta?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Como mencionamos anteriormente,<strong> Instagram TV<\/strong> debut\u00f3 en el 2018 como una app independiente para descargar, perteneciente a la red social de Instagram. En ella se logra <strong>emitir y acceder a una variedad de videos<\/strong> con temas de inter\u00e9s del usuario; ya que, esa es su <strong>funci\u00f3n principal: ofrecer videos<\/strong> a trav\u00e9s de un sistema de canales similar al de una televisi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">El contenido que presenta<strong>\u00a0los videos dentro de IGTV<\/strong>, asignados por la misma plataforma, se enfoca<strong> en base a las cuentas o canales que el usuario siga<\/strong>; o, tambi\u00e9n, los videos que tengan\u00a0<strong>un mayor rango de popularidad<\/strong>\u00a0en el momento. Este formato, a su vez, puede considerarse como una alternativa frente a la propuesta de Youtube, pero no podemos igualarla a esta; ya que,<strong>\u00a0Instagram Tv<\/strong> no tiene los mismos objetivos que presenta la plataforma de videos l\u00edder en la industria.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1706 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/igtv-details-_-comments.gif\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Caracteristicas_de_IGTV\"><\/span>Caracter\u00edsticas de IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Instagram Tv<\/strong> presenta tres caracter\u00edsticas principales con los que sus usuarios pueden trabajar para poder <strong>emitir un video<\/strong> dentro de este formato. Estas son:<\/p>\n<div class=\"td-paragraph-padding-1\">\n<h3><span class=\"ez-toc-section\" id=\"1_Duracion_tiempo\"><\/span><strong>1. Duraci\u00f3n (tiempo):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">El tiempo delimitado de tu video, como ya mencionamos, puede ser de un minuto como m\u00ednimo hasta m\u00e1ximo una hora, esto solo si realizamos el video mediante la web. De lo contrario, si elaboramos el video con nuestros celulares la duraci\u00f3n var\u00eda a 15 minutos como m\u00e1ximo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Formato\"><\/span><strong>2. Formato:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">La aplicaci\u00f3n acepta solo un video en formato MP4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Resolucion_del_video_y_tamano\"><\/span><strong>3. Resoluci\u00f3n del video y tama\u00f1o:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">La resoluci\u00f3n m\u00ednima es de 720 p\u00edxeles con un tama\u00f1o m\u00e1ximo de 650 Mb con un video de 10 minutos como m\u00e1ximo; o de 3,6 Gb para los de mayor duraci\u00f3n.<\/p>\n<\/div>\n<p style=\"text-align: justify;\"><em>Referencias tomadas y adaptadas de InboundCycle.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1704 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/giphy.gif\" alt=\"\" width=\"270\" height=\"480\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram. \u00bfQui\u00e9n no ha escuchado sobre esta red social? Es uno de los aplicativos con mayor interacci\u00f3n por los usuarios, especialmente, despu\u00e9s de la integraci\u00f3n de los \u201cinstastories\u201d. Pero esta no es una plataforma similar a las dem\u00e1s, sino que Instagram se ha convertido en la app del momento dentro del mundo del marketing digital. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-1703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INSTAGRAM TV (IGTV): \u00bfQu\u00e9 es y c\u00f3mo funciona? - BLOG |<\/title>\n<meta name=\"description\" content=\"En el 2018, Instagram saco un nuevo formato por donde se puedan publicar videos con mayor duraci\u00f3n a las instastories: IGTV. 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