{"id":1746,"date":"2020-05-20T12:44:01","date_gmt":"2020-05-20T17:44:01","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1746"},"modified":"2020-09-20T23:07:39","modified_gmt":"2020-09-21T04:07:39","slug":"los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/","title":{"rendered":"Los Hashtags en Instagram: \u00bfFuncionan para mi estrategia de marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>Instagram<\/b><span style=\"font-weight: 400;\">. \u00bfQui\u00e9n no ha escuchado hablar sobre Instagram? Ser\u00e1n m\u00ednimas las personas que desconozcan <\/span><b>la existencia de esta red social<\/b><span style=\"font-weight: 400;\">; ya que, su popularidad ha incrementado desde el primer d\u00eda que fue lanzado al mercado, adem\u00e1s, de sus actualizaciones. <\/span><b>Instagram es la red social m\u00e1s utilizada por los usuarios<\/b><span style=\"font-weight: 400;\">; ya que, presenta m\u00e1s de 1000 millones de usuarios e innumerables cuentas donde <\/span><b>las marcas o empresas hacen uso del engagement<\/b><span style=\"font-weight: 400;\"> como estrategia de <\/span><b>marketing de contenidos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Son varias las empresas y marcas que utilizan esta plataforma como parte de <\/span><b>sus estrategias de marketing<\/b><span style=\"font-weight: 400;\">; debido a la comunidad que presenta <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\"> y las diversas formas de interacci\u00f3n con las que cuenta. Con el objetivo de, mantener <\/span><b>una relaci\u00f3n de confianza con sus clientes potenciales<\/b> <b>y posicionar su negocio<\/b><span style=\"font-weight: 400;\"> frente a los dem\u00e1s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1750 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/IG_hashtag-sq.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/IG_hashtag-sq.jpg 600w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/IG_hashtag-sq-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/IG_hashtag-sq-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/IG_hashtag-sq-420x420.jpg 420w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ello, la presencia de <\/span><b>los hashtags de Instagram<\/b><span style=\"font-weight: 400;\"> son una de las herramientas que se utilizan para potenciar dicho marketing atrayendo a nuevos usuarios interesados, generar engagement y posicionar a una empresa.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e06b34a9847\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e06b34a9847\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/#%C2%BFComo_funcionan\" title=\"\u00bfC\u00f3mo funcionan?\">\u00bfC\u00f3mo funcionan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/#%C2%BFExiste_un_maximo_de_hashtags_que_se_deba_usar\" title=\"\u00bfExiste un m\u00e1ximo de hashtags que se deba usar?\">\u00bfExiste un m\u00e1ximo de hashtags que se deba usar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/#En_conclusion\" title=\"En conclusi\u00f3n,\u00a0\">En conclusi\u00f3n,\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funcionan\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo funcionan?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No te ha pasado que cuando te encuentras revisado el post de una marca o servicio en la que estas interesado, <\/span><b>\u00bfencuentras que en la descripci\u00f3n presentan una variedad de hashtags, en espa\u00f1ol, ingl\u00e9s o mixtas, relacionados a la industria en que se centra la marca?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este tipo de publicaciones son las m\u00e1s comunes para hacer uso de <\/span><b>los hashtags de Instagram<\/b><span style=\"font-weight: 400;\">. Las marcas emplean <\/span><b>los hashtags para obtener posicionamiento<\/b><span style=\"font-weight: 400;\"> al momento de que un <\/span><b>usuario se encuentre buscando un tema espec\u00edfico de inter\u00e9s<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1747 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/encontrar-hashtags-populares-473x1024-1.png\" alt=\"\" width=\"473\" height=\"1024\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/encontrar-hashtags-populares-473x1024-1.png 473w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/encontrar-hashtags-populares-473x1024-1-139x300.png 139w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/encontrar-hashtags-populares-473x1024-1-194x420.png 194w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mientras <\/span><b>m\u00e1s arriba se encuentre tu publicaci\u00f3n<\/b><span style=\"font-weight: 400;\"> (nos referimos al momento de aparici\u00f3n en los motores de b\u00fasqueda), <\/span><b>m\u00e1s oportunidades presenta tu marca <\/b><span style=\"font-weight: 400;\">que el usuario conozca de tu empresa y se interese por tus productos y\/o servicios.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es decir, <\/span><b>los hashtags en Instagram <\/b><span style=\"font-weight: 400;\">sirven para <\/span><b>organizar videos y fotos<\/b><span style=\"font-weight: 400;\"> identificando el contenido al que se dedica una empresa. Por ello, el uso de hashtags no solo se da para rellenar contenido en la caja de descripci\u00f3n, sino que presenta tres funciones principales; las cuales son:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Popularidad y engagement:<\/b><span style=\"font-weight: 400;\"> al momento de realizar una publicaci\u00f3n, los hashtags intensifican las interacciones y generan posicionamiento en tu post para que sea uno de los primeros en aparecer en los resultados de los usuarios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Uso continuo de hashtags:<\/b><span style=\"font-weight: 400;\"> hacer uso de un mismo hashtag en tus publicaciones incrementa las posibilidades de que los usuarios te vean y se interesen en tu marca.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Horario de publicaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> no existe un horario espec\u00edfico de publicaci\u00f3n, pero mientras m\u00e1s reciente sea tu post, presenta mayores probabilidades para ser visto y se coloque en las primeras filas. \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFExiste_un_maximo_de_hashtags_que_se_deba_usar\"><\/span><span style=\"font-weight: 400;\">\u00bfExiste un m\u00e1ximo de hashtags que se deba usar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta es una de las preguntas m\u00e1s comunes que varias marcas y usuarios se cuestionan; ya que, <\/span><b>Instagram ha estado cambiando sus algoritmos<\/b><span style=\"font-weight: 400;\"> para generar engagement e interacci\u00f3n. Seg\u00fan se sabe, el l\u00edmite impuesto por <\/span><b>Instagram<\/b> <b>sobre los hashtags<\/b><span style=\"font-weight: 400;\"> es de 30 hashtags por publicaci\u00f3n y de 10 hashtags en las stories.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero no hace un par de a\u00f1os atr\u00e1s, que la idea de colocar una <\/span><b>mayor cantidad de hashtags en las publicaciones<\/b><span style=\"font-weight: 400;\"> era clave para muchos usuarios; ya que, consideraban que mientras m\u00e1s hashtags ten\u00edan, mayor iba a ser su interacci\u00f3n con los clientes.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Informaci\u00f3n que fue modificada; debido a que, ahora se cree que con solo de <\/span><b>2 a 5 hashtags<\/b><span style=\"font-weight: 400;\"> es suficiente para <\/span><b>colocar tu publicaci\u00f3n entre las primeras opciones<\/b><span style=\"font-weight: 400;\">. Ya que, si Instagram detecta una cantidad mayor a la de 5 hashtags, puede considerar tu publicaci\u00f3n o post como <\/span><b>spam<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1748\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1.png 1280w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-300x169.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-1024x576.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-768x432.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-696x392.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-1068x601.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/Hashtags-en-Instagram-1280x720-1-747x420.png 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"En_conclusion\"><\/span><span style=\"font-weight: 400;\">En conclusi\u00f3n,<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si lo que busca tu marca es <\/span><b>incrementar la visibilidad<\/b><span style=\"font-weight: 400;\"> de tus publicaciones entonces <\/span><b>el uso de hashtags en Intagram <\/b><span style=\"font-weight: 400;\">es la herramienta que necesita para beneficiar a tu empresa junto a tu estrategia de marketing; debido a que, ese es <\/span><b>el objetivo principal de los hashtags<\/b><span style=\"font-weight: 400;\">. Por ello, antes de hacer uso de estas herramientas, debes analizar bien tu contenido y usarlos con un prop\u00f3sito espec\u00edfico para Instagram no te sancione.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram. \u00bfQui\u00e9n no ha escuchado hablar sobre Instagram? Ser\u00e1n m\u00ednimas las personas que desconozcan la existencia de esta red social; ya que, su popularidad ha incrementado desde el primer d\u00eda que fue lanzado al mercado, adem\u00e1s, de sus actualizaciones. Instagram es la red social m\u00e1s utilizada por los usuarios; ya que, presenta m\u00e1s de 1000 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los Hashtags en Instagram: \u00bfFuncionan para mi estrategia de marketing? - BLOG |<\/title>\n<meta name=\"description\" content=\"Muchas marcas y empresas, en la actualidad, hacen uso de los Hashtags en Instagram para potenciar su negocio. 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