{"id":1769,"date":"2020-05-22T12:23:59","date_gmt":"2020-05-22T17:23:59","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1769"},"modified":"2020-11-03T19:49:20","modified_gmt":"2020-11-04T00:49:20","slug":"twitter-la-red-social-para-potenciar-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/twitter-la-red-social-para-potenciar-tu-estrategia-de-marketing\/","title":{"rendered":"Twitter: La red social para potenciar tu estrategia de Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>\u00bfSab\u00edas que Twitter es otra red social que permite potenciar tu empresa de manera org\u00e1nica y atraer clientes potenciales?<\/b><span style=\"font-weight: 400;\"> A diferencia de las otras redes sociales no son muchas las empresas, y personas, que hacen uso de esta plataforma, por diversas razones, especialmente, en el Per\u00fa.\u00a0 Pero pocos saben que <\/span><b>Twitter <\/b><span style=\"font-weight: 400;\">es una de las plataformas con <\/span><b>mayor presencia en la actualidad<\/b><span style=\"font-weight: 400;\">; ya que, tambi\u00e9n te permite conectar a celebridades y empresas, con quienes est\u00e9n interesados, directamente a trav\u00e9s de sus \u201ctweets\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Son muchas las marcas que han decidido trabajar con <\/span><b>Twitter<\/b><span style=\"font-weight: 400;\"> para poner a prueba <\/span><b>sus estrategias de marketing obteniendo resultados satisfactorios<\/b><span style=\"font-weight: 400;\">, tales como Vogue, Apple, Amazon, entre otros. Por ello, en el siguiente art\u00edculo vamos a responder algunas de las preguntas m\u00e1s comunes que puedan tener los usuarios; con el objetivo de, ayudarlos a incrementar las oportunidades de venta de sus empresas dentro de esta red social.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1770 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/twitter.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/twitter.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/twitter-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/twitter-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/twitter-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f0d49a928\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f0d49a928\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/twitter-la-red-social-para-potenciar-tu-estrategia-de-marketing\/#%C2%BFQue_es_Twitter\" title=\"\u00bfQu\u00e9 es Twitter?\">\u00bfQu\u00e9 es Twitter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/twitter-la-red-social-para-potenciar-tu-estrategia-de-marketing\/#%C2%BFSe_puede_hacer_marketing_en_Twitter\" title=\"\u00bfSe puede hacer marketing en Twitter?\">\u00bfSe puede hacer marketing en Twitter?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Twitter\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es Twitter?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como mencionados anteriormente, <\/span><b>Twitter es una de las redes sociales m\u00e1s utilizadas<\/b><span style=\"font-weight: 400;\"> por los usuarios en la actualidad. Esta plataforma te permite <\/span><b>emitir \u201ctweets\u201d<\/b><span style=\"font-weight: 400;\">, se le denomina de esta manera a las publicaciones realizadas dentro de la app, <\/span><b>de hasta 280 caracteres<\/b><span style=\"font-weight: 400;\">, tambi\u00e9n consideradas como <\/span><b>microblogging<\/b><span style=\"font-weight: 400;\">. Es a trav\u00e9s de <\/span><b>Twitter<\/b><span style=\"font-weight: 400;\"> donde los usuarios <\/span><b>comparten las noticias m\u00e1s recientes<\/b><span style=\"font-weight: 400;\"> que se emiten a nivel mundial, hacen <\/span><b>uso de los hashtags en tendencia <\/b><span style=\"font-weight: 400;\">o; incluso, comparten memes populares. Debido a que, <\/span><b>los usuarios son muy activos<\/b><span style=\"font-weight: 400;\"> dentro de esta plataforma; la cual, presenta una comunidad muy variada para todas las edades.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al igual que WhatsApp, <\/span><b>Twitter<\/b><span style=\"font-weight: 400;\"> te permite conectarte desde la computadora para que los usuarios se sientan m\u00e1s c\u00f3modos de realizar sus \u201ctweets\u201d, especialmente, si te encuentras realizando una campa\u00f1a de marketing. Pero, seg\u00fan Inboundcycle, <\/span><b>el 80% de los usuarios ingresan a la plataforma a trav\u00e9s de sus tel\u00e9fonos celulares<\/b><span style=\"font-weight: 400;\"> porque, a decir verdad: \u00bfquien no tiene celular hoy en d\u00eda? Ya que, Twitter es m\u00e1s accesible y r\u00e1pida desde el celular, dependiendo del usuario.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hab\u00edamos mencionado que Twitter nos conecta directamente con las marcas, empresas y hasta celebridades, o personas influyentes, que al usuario le interese. Convirti\u00e9ndola en una red social donde las marcas y empresas pueden impresionar y llamar la atenci\u00f3n de sus clientes potenciales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1771 size-medium\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-300x300.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-1024x1024.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-150x150.png 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-768x768.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-1536x1536.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-696x696.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-1068x1068.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-420x420.png 420w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/image-1920x1921.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFSe_puede_hacer_marketing_en_Twitter\"><\/span><span style=\"font-weight: 400;\">\u00bfSe puede hacer marketing en Twitter?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Claro que s\u00ed. <\/span><b>Crear contenido en Twitter<\/b><span style=\"font-weight: 400;\"> ocasion\u00f3 que esta informaci\u00f3n relevante sobre una empresa o producto, <\/span><b>les llegue a bastantes usuarios<\/b><span style=\"font-weight: 400;\">, especialmente, si se sigue <\/span><b>una estrategia correcta de marketing<\/b><span style=\"font-weight: 400;\">. Ya que, esto logra que tu empresa genere reconocimiento e incremente su visibilidad en corto tiempo.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Te recomendamos que si a\u00fan no utilizas esta plataforma, que lo hagas lo m\u00e1s pronto posible; ya que, el <\/span><b>75% de las empresas que se dedican al B2B<\/b><span style=\"font-weight: 400;\"> (Business to Business) hacen uso de Twitter y la emplean para ejercer sus estrategias de marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Twitter<\/b><span style=\"font-weight: 400;\"> ayuda a que <\/span><b>una empresa o marca logre conectarse con su audiencia actual<\/b><span style=\"font-weight: 400;\">, que atraiga a sus clientes potenciales aumentando su conocimiento e informaci\u00f3n sobre la empresa, y utiliz\u00e1ndola como herramienta para ejercer el marketing de contenidos. Por ello, si lo que tu empresa busca es <\/span><b>generar reconocimiento<\/b><span style=\"font-weight: 400;\"> en sus futuros clientes, Twitter es una plataforma que lo permite de manera org\u00e1nica y constante.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1776 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/flat-social-media-background-with-mobile-phone_23-2147829361.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/flat-social-media-background-with-mobile-phone_23-2147829361.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/flat-social-media-background-with-mobile-phone_23-2147829361-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/flat-social-media-background-with-mobile-phone_23-2147829361-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/05\/flat-social-media-background-with-mobile-phone_23-2147829361-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Inboundcycle.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que Twitter es otra red social que permite potenciar tu empresa de manera org\u00e1nica y atraer clientes potenciales? A diferencia de las otras redes sociales no son muchas las empresas, y personas, que hacen uso de esta plataforma, por diversas razones, especialmente, en el Per\u00fa.\u00a0 Pero pocos saben que Twitter es una de las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter: La red social para potenciar tu estrategia de Marketing - BLOG |<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que Twitter es otra red social que permite potenciar tu empresa de manera org\u00e1nica y atraer clientes potenciales? 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