{"id":180,"date":"2019-06-19T19:48:03","date_gmt":"2019-06-20T00:48:03","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=180"},"modified":"2020-09-20T17:39:40","modified_gmt":"2020-09-20T22:39:40","slug":"campana-efectiva-de-fb-ads","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/","title":{"rendered":"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads?"},"content":{"rendered":"<p style=\"text-align: justify;\">Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s, \u00a1este es el art\u00edculo indicado para ti!<\/p>\n<p style=\"text-align: justify;\">Lograr que tu campa\u00f1a publicitaria en Facebook tenga el resultado deseado ya no es tan f\u00e1cil como antes. Desde la llegada de la publicidad pagada a esta plataforma las cosas han cambiado bastante.<\/p>\n<p style=\"text-align: justify;\">Gracias a los recientes cambios en el algoritmo que utiliza Facebook, el alcance de las publicaciones org\u00e1nicas que hagas ser\u00e1 realmente bajo.<\/p>\n<p style=\"text-align: justify;\">Esto significa que tienes que pagar si quieres figurar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/45314GHiPhFlzhc9Pv\/giphy.gif\" width=\"281\" height=\"211\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Los beneficios de Facebook Ads son muchos, ya hablamos de ellos en nuestro art\u00edculo: <a href=\"https:\/\/atrevete.academy\/blog\/facebook-ads-que-es-y-ventajas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads, qu\u00e9 son y qu\u00e9 ventajas tienen.<\/a><\/p>\n<p style=\"text-align: justify;\">Si no quieres estar atrasado con respecto a tu competencia es hora de que entres el mundo de la publicidad pagada en Facebook.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e09226b34ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e09226b34ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#Entonces_%C2%BFcomo_puedes_hacer_una_campana_efectiva_en_Facebook_Ads\" title=\"Entonces, \u00bfc\u00f3mo puedes hacer una campa\u00f1a efectiva en Facebook Ads?\">Entonces, \u00bfc\u00f3mo puedes hacer una campa\u00f1a efectiva en Facebook Ads?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Entonces_%C2%BFcomo_puedes_hacer_una_campana_efectiva_en_Facebook_Ads\"><\/span>Entonces, \u00bfc\u00f3mo puedes hacer una campa\u00f1a efectiva en Facebook Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Para aclarar un poco tu panorama, primero definamos cu\u00e1l es la estructura que usualmente debe tener una campa\u00f1a publicitaria:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-303\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Estructura-campa\u00f1a-Facebook-Ads.png\" alt=\"\" width=\"636\" height=\"255\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Estructura-campa\u00f1a-Facebook-Ads.png 636w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/Estructura-campa\u00f1a-Facebook-Ads-300x120.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p style=\"text-align: justify;\">Esto significa que una campa\u00f1a es lo que engloba a un conjunto de anuncios agrupados en base a la segmentaci\u00f3n que quieres para ese p\u00fablico.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Entonces:<\/p>\n<ol>\n<li style=\"text-align: justify;\"><b>Segmenta: elige cuidadosamente a qu\u00e9 p\u00fablicos buscas llegar<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Al plantear una campa\u00f1a con Facebook Ads, tus opciones de segmentaci\u00f3n son varias. Puedes elegir entre criterios como edad, sexo, ubicaci\u00f3n, intereses, horas de conexi\u00f3n, etc.<\/p>\n<p style=\"text-align: justify;\">Lo ideal en este punto es que segmentes lo m\u00e1s detalladamente posible tu audiencia, as\u00ed te aseguras de mostrarle contenido relevante a un grupo que est\u00e9 interesado en lo que ofreces.<\/p>\n<p style=\"text-align: justify;\">Incluso puedes crear distintas campa\u00f1as para mostrar contenido a\u00fan m\u00e1s segmentado a grupos a\u00fan m\u00e1s espec\u00edficos.<\/p>\n<p style=\"text-align: justify;\"><strong>2. Elegir en qu\u00e9 plataformas se mostrar\u00e1 tu anuncio<\/strong><\/p>\n<p style=\"text-align: justify;\">Facebook Ads te da a elegir entre dos opciones:<\/p>\n<p style=\"text-align: justify;\"><strong>Ubicaci\u00f3n autom\u00e1tica &#8211;\u00a0<\/strong>Lo que significa que tu publicidad se mostrar\u00e1 de modo aleatorio entre sus 4 canales: Noticias de Facebook, Instagram, Messenger y Audience Network.<\/p>\n<p style=\"text-align: justify;\"><strong>Ubicaci\u00f3n espec\u00edfica &#8211;\u00a0<\/strong>Te da la opci\u00f3n de seleccionar en d\u00f3nde se mostrar\u00e1 tu publicidad. Puedes elegir en qu\u00e9 tipo de dispositivo, en qu\u00e9 plataformas. Incluso puedes ir m\u00e1s all\u00e1 y elegir \u00fanicamente a usuarios con conexi\u00f3n de wifi, etc.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Define el objetivo de tu campa\u00f1a publicitaria<\/strong><\/p>\n<p style=\"text-align: justify;\">Los anuncios en Facebook te dejan elegir un objetivo para tu campa\u00f1a bas\u00e1ndose en las etapas del embudo de ventas. Se dividen b\u00e1sicamente en 3:<\/p>\n<p style=\"text-align: justify;\"><strong>Awarness &#8211;\u00a0<\/strong>Esta es la etapa inicial, en ella tus clientes potenciales tomar\u00e1n consciencia de que existes, para esto Facebook Ads te permite seleccionar si lo que quieres es llegar a la mayor cantidad de gente posible o a aquellos que tienen mayores posibilidades de recordarte.<\/p>\n<p style=\"text-align: justify;\"><strong>Consideraci\u00f3n &#8211;\u00a0<\/strong>es el tipo de publicidad que busca alg\u00fan tipo de respuesta por parte de tu p\u00fablico. Ya sea que hablemos de reacciones, likes, comentarios o tr\u00e1fico hacia tu sitio web. Tu principal objetivo ser\u00e1 lograr que tu p\u00fablico ideal interact\u00fae con tu marca.<\/p>\n<p style=\"text-align: justify;\"><b>Conversi\u00f3n &#8211;\u00a0<\/b>esta es la etapa final del embudo. Para lograr conversiones a trav\u00e9s de tu publicidad es necesario que utilices el Facebook P\u00edxel que te permita medir las actividades de tu p\u00fablico en tu sitio web.<\/p>\n<p style=\"text-align: justify;\">*Si no tienes claro el tema de Facebook P\u00edxel, <a href=\"https:\/\/atrevete.academy\/blog\/abc-para-usar-retargeting-en-facebook-e-instagram\/\">aqu\u00ed<\/a> te dejamos una gu\u00eda b\u00e1sica.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-398\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png\" alt=\"\" width=\"615\" height=\"76\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png 728w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-696x86.png 696w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s, \u00a1este es el art\u00edculo indicado para ti! Lograr que tu campa\u00f1a publicitaria en Facebook tenga el resultado deseado ya no es tan f\u00e1cil como antes. Desde la llegada de la publicidad pagada a esta plataforma las cosas han cambiado bastante. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |<\/title>\n<meta name=\"description\" content=\"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T00:48:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-20T22:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/\",\"name\":\"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png\",\"datePublished\":\"2019-06-20T00:48:03+00:00\",\"dateModified\":\"2020-09-20T22:39:40+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png\",\"width\":800,\"height\":420,\"caption\":\"Campa\u00f1a efectiva de Facebook Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/atrevete.academy\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\",\"url\":\"https:\/\/atrevete.academy\/blog\/\",\"name\":\"BLOG |\",\"description\":\"Atr\u00e9vete Academia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atrevete.academy\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\",\"name\":\"Atrevete Academia de Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"caption\":\"Atrevete Academia de Marketing Digital\"},\"description\":\"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.\",\"sameAs\":[\"https:\/\/www.facebook.com\/atrevete.academy\/\",\"https:\/\/www.instagram.com\/atrevete_academy\/\"],\"url\":\"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |","description":"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |","og_description":"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!","og_url":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/","og_site_name":"BLOG |","article_author":"https:\/\/www.facebook.com\/atrevete.academy\/","article_published_time":"2019-06-20T00:48:03+00:00","article_modified_time":"2020-09-20T22:39:40+00:00","og_image":[{"width":800,"height":420,"url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png","type":"image\/png"}],"author":"Atrevete Academia de Marketing Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Atrevete Academia de Marketing Digital","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/","url":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/","name":"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads? - BLOG |","isPartOf":{"@id":"https:\/\/atrevete.academy\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage"},"image":{"@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png","datePublished":"2019-06-20T00:48:03+00:00","dateModified":"2020-09-20T22:39:40+00:00","author":{"@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530"},"description":"Si estas interesado en c\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads, no busques m\u00e1s. \u00a1Este es el art\u00edculo indicado para ti!","breadcrumb":{"@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#primaryimage","url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png","contentUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/C\u00f3mo-hacer-una-campa\u00f1a-efectiva-de-FB-Ads.png","width":800,"height":420,"caption":"Campa\u00f1a efectiva de Facebook Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/atrevete.academy\/blog\/campana-efectiva-de-fb-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atrevete.academy\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo hacer una campa\u00f1a efectiva de Facebook Ads?"}]},{"@type":"WebSite","@id":"https:\/\/atrevete.academy\/blog\/#website","url":"https:\/\/atrevete.academy\/blog\/","name":"BLOG |","description":"Atr\u00e9vete Academia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atrevete.academy\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530","name":"Atrevete Academia de Marketing Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","caption":"Atrevete Academia de Marketing Digital"},"description":"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.","sameAs":["https:\/\/www.facebook.com\/atrevete.academy\/","https:\/\/www.instagram.com\/atrevete_academy\/"],"url":"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":29,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":2291,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/2291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media\/490"}],"wp:attachment":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}