{"id":1805,"date":"2020-06-03T16:17:38","date_gmt":"2020-06-03T21:17:38","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1805"},"modified":"2022-04-17T21:54:48","modified_gmt":"2022-04-18T02:54:48","slug":"facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa\/","title":{"rendered":"FACEBOOK LIVE: La herramienta ideal para incrementar el engagement de tu empresa"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como profesionales de las estrategias del <a href=\"https:\/\/atrevete.academy\/blog\/herramientas-de-marketing-digital\/\"><strong>Marketing Digital<\/strong><\/a>, somos conscientes que <\/span><b>los formatos de video o gifs<\/b><span style=\"font-weight: 400;\"> son los <\/span><b>m\u00e1s consumidos por los usuarios<\/b><span style=\"font-weight: 400;\">; ya que, estos facilitan la transmisi\u00f3n de la informaci\u00f3n relevante que una empresa busca <\/span><b>emitir a sus posibles clientes potenciales<\/b><span style=\"font-weight: 400;\">. Por ello, y frente a la interacci\u00f3n que han presentado <\/span><b>los videos en \u2018Live\u2019 o en directo,<\/b><span style=\"font-weight: 400;\"> en diferentes redes sociales, es que <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\"> ha decidido incluir en su plataforma la opci\u00f3n de <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lo que busca Facebook Live es <\/span><b>incrementar el engagement<\/b><span style=\"font-weight: 400;\"> con los usuarios <\/span><b>construyendo y fortaleciendo la relaci\u00f3n de confianza<\/b><span style=\"font-weight: 400;\"> entre una empresa y sus clientes; a trav\u00e9s de sus herramientas de transmisi\u00f3n de <\/span><b>videos en vivo<\/b><span style=\"font-weight: 400;\">. Por ello, en el siguiente art\u00edculo vamos a explicarte que es, en s\u00ed, <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> y como este puede favorecer a tu empresa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1807 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03e5e8f040e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03e5e8f040e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa\/#%C2%BFQue_es_Facebook_Live_y_que_caracteristicas_presenta\" title=\"\u00bfQu\u00e9 es Facebook Live y qu\u00e9 caracter\u00edsticas presenta?\">\u00bfQu\u00e9 es Facebook Live y qu\u00e9 caracter\u00edsticas presenta?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa\/#%C2%BFComo_puede_ayudarte_esta_herramienta_a_tu_empresa\" title=\"\u00bfC\u00f3mo puede ayudarte esta herramienta a tu empresa?\">\u00bfC\u00f3mo puede ayudarte esta herramienta a tu empresa?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Facebook_Live_y_que_caracteristicas_presenta\"><\/span><b>\u00bfQu\u00e9 es Facebook Live y qu\u00e9 caracter\u00edsticas presenta?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> es una <\/span><a href=\"https:\/\/atrevete.academy\/blog\/live-streaming-la-transmision-en-vivo-como-estrategia-de-marketing\/\"><b>herramienta de streaming<\/b><\/a><span style=\"font-weight: 400;\"> que presenta la plataforma de Facebook en donde se emiten <\/span><b>videos en vivo o en directo<\/b><span style=\"font-weight: 400;\">. Esta transmisi\u00f3n puede ser realizada desde una computadora como desde el celular, a diferencia de <\/span><b><a href=\"https:\/\/atrevete.academy\/blog\/instagram-tv-igtv-que-es-y-como-funciona\/\">Instagram<\/a>;<\/b><span style=\"font-weight: 400;\"> el cual, solo te permite emitir un video \u201cLive\u201d por medio de celular.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Otra caracter\u00edstica que presenta <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> es que la empresa o persona, que realice el video en directo, <\/span><b>determinan quienes pueden estar presentes en sus \u201cen vivos\u201d.<\/b><span style=\"font-weight: 400;\"> Este recurso es muy \u00fatil y beneficioso al momento de interactuar con tus usuarios e incrementar la construcci\u00f3n de confianza entre tu empresa y tus clientes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.facebook.com\/facebookmedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1806 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/FB-Live-Header.png\" alt=\"\" width=\"668\" height=\"261\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/FB-Live-Header.png 668w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/FB-Live-Header-300x117.png 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puede_ayudarte_esta_herramienta_a_tu_empresa\"><\/span><b>\u00bfC\u00f3mo puede ayudarte esta herramienta a tu empresa?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En t\u00e9rminos comerciales, <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> aporta grandes beneficios a tu empresa comenzando por <\/span><b>el engagement<\/b><span style=\"font-weight: 400;\">, como lo mencionamos anteriormente, terminando en el cierre de una venta.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adem\u00e1s, el uso de esta herramienta<\/span><span style=\"font-weight: 400;\">\u00a0te permite agregar un bot\u00f3n para <\/span><b>\u201cHacer donaci\u00f3n\u201d<\/b><span style=\"font-weight: 400;\"> dentro de tu video; en donde una persona o empresa puede <\/span><b>recaudar fondos<\/b><span style=\"font-weight: 400;\"> para causas solidarias y ben\u00e9ficas. Este bot\u00f3n Facebook solo lo permite activar a los usuarios que no se encuentren emitiendo videos con fines de lucro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cRecuerda que si sigues o usas las regulaciones que Facebook\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">te presenta, esta plataforma te recompensa.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1808 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/smartphone-live-video-stream-streaming-videos-cellphone-with-ui-inspired-by-facebook_53562-8923.jpg\" alt=\"\" width=\"626\" height=\"712\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/smartphone-live-video-stream-streaming-videos-cellphone-with-ui-inspired-by-facebook_53562-8923.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/smartphone-live-video-stream-streaming-videos-cellphone-with-ui-inspired-by-facebook_53562-8923-264x300.jpg 264w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/smartphone-live-video-stream-streaming-videos-cellphone-with-ui-inspired-by-facebook_53562-8923-369x420.jpg 369w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Incorporar <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> a tu estrategia de marketing es muy <\/span><b>rentable para todo tipo de negocio<\/b><span style=\"font-weight: 400;\">; ya que, los usuarios se encuentran m\u00e1s interesados en consumir videos en lugar de leer un texto o art\u00edculo extenso, dependiendo de tu <\/span><a href=\"https:\/\/atrevete.academy\/blog\/3-tipos-de-clientes-potenciales\/\"><b>buyer persona<\/b><\/a><span style=\"font-weight: 400;\">. Adem\u00e1s, con <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> bajamos la prioridad de <\/span><b>transmitir un video correctamente editado<\/b><span style=\"font-weight: 400;\"> y sin errores; debido a que, lo que los usuarios buscan m\u00e1s encontrar la autenticidad que presentan las transmisiones.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick y Hubspot.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Y tu empresa, \u00bfya est\u00e1 incrementando clientes potenciales a trav\u00e9s de Facebook Live?<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-398 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png\" alt=\"\" width=\"728\" height=\"90\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png 728w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-696x86.png 696w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como profesionales de las estrategias del Marketing Digital, somos conscientes que los formatos de video o gifs son los m\u00e1s consumidos por los usuarios; ya que, estos facilitan la transmisi\u00f3n de la informaci\u00f3n relevante que una empresa busca emitir a sus posibles clientes potenciales. Por ello, y frente a la interacci\u00f3n que han presentado los [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-1805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FACEBOOK LIVE: La herramienta ideal para incrementar el engagement de tu empresa - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la nueva herramienta que Facebook ha sacado para incrementar el engagement con tus clientes: Facebook Live. Revisa nuestro siguiente art\u00edculo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FACEBOOK LIVE: La herramienta ideal para incrementar el engagement de tu empresa - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Conoce la nueva herramienta que Facebook ha sacado para incrementar el engagement con tus clientes: Facebook Live. 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