{"id":1848,"date":"2020-06-10T18:01:07","date_gmt":"2020-06-10T23:01:07","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1848"},"modified":"2022-04-17T21:51:51","modified_gmt":"2022-04-18T02:51:51","slug":"los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/","title":{"rendered":"Los &#8216;copys&#8217; en Instagram: El recurso fundamental para atraer nuevos clientes"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Instagram<\/strong> es <strong>la segunda plataforma m\u00e1s utilizada por los usuarios<\/strong>, despu\u00e9s de <a href=\"https:\/\/atrevete.academy\/blog\/facebook-live-la-herramienta-ideal-para-incrementar-el-engagement-de-tu-empresa\/\"><strong>Facebook<\/strong><\/a>, en donde las empresas y marcas pueden hacer<strong> uso de la publicidad<\/strong>\u00a0<strong>org\u00e1nica<\/strong>; con el objetivo, de <strong>incrementar la atracci\u00f3n de clientes potenciales y generar ventas<\/strong>. Para ello, una de las principales formas de atraer la <a href=\"https:\/\/atrevete.academy\/blog\/attention-al-cliente-estretegias\/\"><strong>atenci\u00f3n de los clientes<\/strong><\/a> es por medio de <strong>los \u201ccopys\u201d,<\/strong> tambi\u00e9n conocidos como textos, que acompa\u00f1an las im\u00e1genes o videos dentro de un anuncio publicitarios o post.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1855 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy-2.gif\" alt=\"\" width=\"284\" height=\"480\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La <strong>plataforma de Instagram<\/strong> est\u00e1 dedicada, principalmente, a <strong>compartir formatos de video y fotograf\u00eda o imagen<\/strong>\u00a0en conjunto con los algoritmos y herramientas que esta red social te proporciona, tales como los <strong>Instastories<\/strong>, <a href=\"https:\/\/atrevete.academy\/blog\/igtv-intagram-tv-como-estrategia-para-el-marketing-de-contenidos-de-tu-empresa\/\"><strong>IGTV<\/strong><\/a>, <strong><a href=\"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/\">los hashtags en Instagram<\/a><\/strong>, entre otros. Por ello, para acompa\u00f1ar estos formatos con <strong>un texto adecuado<\/strong>, que busque <strong>llamar la atenci\u00f3n del cliente en lugar de venderle un producto<\/strong>, se debe recurrir a una serie de procesos y caracter\u00edsticas para colocar <strong>el copy correcto<\/strong>.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y como sabemos que estos <strong>copys o textos<\/strong> <strong>son parte fundamental de las campa\u00f1as publicitarias<\/strong> que emite tu empresa a trav\u00e9s de las herramientas que te proporciona <strong>Instagram<\/strong>, te brindamos una serie de consejos que debes emplear para construir el copy perfecto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f0d46b5a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f0d46b5a7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#7_Consejos_para_escribir_tus_copys_en_Instagram\" title=\"7 Consejos para escribir tus copys en Instagram\">7 Consejos para escribir tus copys en Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#Escribe_lo_importante\" title=\"Escribe lo importante\">Escribe lo importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#Haz_varios_borradores\" title=\"Haz varios borradores\">Haz varios borradores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#Incluye_un_CTA\" title=\"Incluye un CTA\">Incluye un CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#No_mas_de_4_hashtags\" title=\"No m\u00e1s de 4 hashtags\">No m\u00e1s de 4 hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#Cuida_el_tono_de_tu_marca\" title=\"Cuida el tono de tu marca\">Cuida el tono de tu marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#%C2%A1Emojis_everywhere\" title=\"\u00a1Emojis everywhere!\">\u00a1Emojis everywhere!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#Se_breve\" title=\"S\u00e9 breve\">S\u00e9 breve<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Consejos_para_escribir_tus_copys_en_Instagram\"><\/span><b>7 Consejos para escribir tus copys en Instagram<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estos 7 consejos que te presentamos a continuaci\u00f3n son <strong>recomendaciones a seguir para lograr potenciar y posicionar <\/strong>tu cuenta, marca o negocio dentro de <strong>Instagram<\/strong>, no es necesario incluirlas todas obligatoriamente.\u00a0<\/span><\/p>\n<div class=\"td-paragraph-padding-1\">\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Escribe_lo_importante\"><\/span><span style=\"font-weight: 400;\">Escribe lo importante<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Instagram<\/strong> te brinda <strong>un m\u00e1ximo de 2200 caracteres por publicaci\u00f3n,<\/strong> pero no significa que, obligatoriamente, debamos utilizarlas todas al momento de publicar un post. Recuerda el l\u00edmite de visualizaci\u00f3n de esta plataforma en un post es de<strong> 3 a 4 l\u00edneas de texto<\/strong> al pie de la foto o video publicado.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1854\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10.png\" alt=\"\" width=\"755\" height=\"554\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10.png 755w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10-300x220.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10-80x60.png 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10-696x511.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/image10-572x420.png 572w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Haz_varios_borradores\"><\/span><span style=\"font-weight: 400;\">Haz varios borradores<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfNo te ha pasado que cuando publicas un texto en tus redes sociales; despu\u00e9s te das cuenta que pudiste ponerlo de diferente manera? Para evitar este tipo de situaciones <strong>es recomendable que realices una serie de modificaciones al copy original en un apartado<\/strong> o en tus notas para revisarlos varias veces y adaptarlo hasta obtener <strong>la versi\u00f3n correcta antes de publicarlo<\/strong>.\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que, para <a href=\"https:\/\/atrevete.academy\/blog\/21-consejos-para-crecer-en-instagram\/\"><strong>el algoritmo de Instagram<\/strong><\/a>, <strong>las interacciones de los usuarios<\/strong> en tus publicaciones <strong>se han convertido en lo m\u00e1s importante para posicionar tu marca<\/strong>. Esto se lleva a cabo gracias al <strong>copy<\/strong> que presente tu post que llame la acci\u00f3n de tus seguidores.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1853\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/notes-concept-illustration_114360-679.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/notes-concept-illustration_114360-679.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/notes-concept-illustration_114360-679-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/notes-concept-illustration_114360-679-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/notes-concept-illustration_114360-679-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/>\u00a0\u00a0\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Incluye_un_CTA\"><\/span><span style=\"font-weight: 400;\">Incluye un CTA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La idea de <strong>publicar y compartir contenido<\/strong> en una red social es con la finalidad de <strong>generar engagement con los usuarios<\/strong> o seguidores. Para ello, debemos incluir <strong>un CTA o llamada a la acci\u00f3n<\/strong> al final del copy. Por ejemplo, puedes animar a que los usuarios comenten e interact\u00faan en tu publicaci\u00f3n.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1852 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy-1.gif\" alt=\"\" width=\"480\" height=\"140\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"No_mas_de_4_hashtags\"><\/span><span style=\"font-weight: 400;\">No m\u00e1s de 4 hashtags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfTe acuerdas que anteriormente ve\u00edas varias publicaciones en <strong>Instagram<\/strong> con un texto completo de hashtags? Ahora ya no, porque <strong>la plataforma modific\u00f3 su algoritmo<\/strong> reduci\u00e9ndola a un <strong>m\u00e1ximo de 3 a 4 hashtags<\/strong>\u00a0por publicaci\u00f3n. Recuerda que los hashtags en Instagram deben ser <strong>relevantes a la industria de tu marca<\/strong> para posicionarla dentro de los motores de b\u00fasqueda.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1856 \" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/users-with-hashtag-vector_53876-77990.jpg\" alt=\"\" width=\"495\" height=\"494\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/users-with-hashtag-vector_53876-77990.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/users-with-hashtag-vector_53876-77990-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/users-with-hashtag-vector_53876-77990-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/users-with-hashtag-vector_53876-77990-421x420.jpg 421w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cuida_el_tono_de_tu_marca\"><\/span><span style=\"font-weight: 400;\">Cuida el tono de tu marca<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En cada plataforma existe <strong>un tono determinante de comunicaci\u00f3n para dialogar con los usuarios<\/strong>. Por ejemplo, en <strong>LinkedIn<\/strong> el tono que deben tener tus copys es de manera <strong>seria y profesional;<\/strong> a diferencia, de <strong>Instagram<\/strong> donde <strong>tu tono debe ser coloquial y divertido<\/strong> siendo aut\u00e9ntico para humanizar tu marca.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1858\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/refer-friend-concept-illustrated_52683-24324.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/refer-friend-concept-illustrated_52683-24324.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/refer-friend-concept-illustrated_52683-24324-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/refer-friend-concept-illustrated_52683-24324-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/refer-friend-concept-illustrated_52683-24324-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%A1Emojis_everywhere\"><\/span><span style=\"font-weight: 400;\">\u00a1Emojis everywhere!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al momento de<strong> crear tus copys en Instagram<\/strong> debes incluir <strong>emojis<\/strong> dentro de este; para <strong>brindarle personalidad y autenticidad<\/strong> si queremos llamar la atenci\u00f3n de los clientes y usuarios.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1860 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy-3.gif\" alt=\"\" width=\"500\" height=\"413\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Se_breve\"><\/span><span style=\"font-weight: 400;\">S\u00e9 breve<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dependiendo del <strong>sector o industria<\/strong> en el que <strong>se desarrolle tu marca,<\/strong> varia el <strong>largo de tu copy en Instagram<\/strong>. Lo que s\u00ed, te recomendamos es que seas lo m\u00e1s <strong>breve posible con tus textos<\/strong>; ya que, es la opci\u00f3n que aceptan m\u00e1s los usuarios.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1862 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/inscription-blogging-cartoon-bearded-man-sitting-chair-with-laptop_81534-1472.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/inscription-blogging-cartoon-bearded-man-sitting-chair-with-laptop_81534-1472.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/inscription-blogging-cartoon-bearded-man-sitting-chair-with-laptop_81534-1472-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/inscription-blogging-cartoon-bearded-man-sitting-chair-with-laptop_81534-1472-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/inscription-blogging-cartoon-bearded-man-sitting-chair-with-laptop_81534-1472-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/#!\/cursos-marketing-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram es la segunda plataforma m\u00e1s utilizada por los usuarios, despu\u00e9s de Facebook, en donde las empresas y marcas pueden hacer uso de la publicidad\u00a0org\u00e1nica; con el objetivo, de incrementar la atracci\u00f3n de clientes potenciales y generar ventas. Para ello, una de las principales formas de atraer la atenci\u00f3n de los clientes es por medio [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los &#039;copys&#039; en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |<\/title>\n<meta name=\"description\" content=\"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los &#039;copys&#039; en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T23:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T02:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\",\"name\":\"Los 'copys' en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png\",\"datePublished\":\"2020-06-10T23:01:07+00:00\",\"dateModified\":\"2022-04-18T02:51:51+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/atrevete.academy\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los &#8216;copys&#8217; en Instagram: El recurso fundamental para atraer nuevos clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\",\"url\":\"https:\/\/atrevete.academy\/blog\/\",\"name\":\"BLOG |\",\"description\":\"Atr\u00e9vete Academia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atrevete.academy\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\",\"name\":\"Atrevete Academia de Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"caption\":\"Atrevete Academia de Marketing Digital\"},\"description\":\"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.\",\"sameAs\":[\"https:\/\/www.facebook.com\/atrevete.academy\/\",\"https:\/\/www.instagram.com\/atrevete_academy\/\"],\"url\":\"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los 'copys' en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |","description":"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/","og_locale":"es_ES","og_type":"article","og_title":"Los 'copys' en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |","og_description":"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.","og_url":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/","og_site_name":"BLOG |","article_author":"https:\/\/www.facebook.com\/atrevete.academy\/","article_published_time":"2020-06-10T23:01:07+00:00","article_modified_time":"2022-04-18T02:51:51+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png","type":"image\/png"}],"author":"Atrevete Academia de Marketing Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Atrevete Academia de Marketing Digital","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/","url":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/","name":"Los 'copys' en Instagram: El recurso fundamental para atraer nuevos clientes - BLOG |","isPartOf":{"@id":"https:\/\/atrevete.academy\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage"},"image":{"@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png","datePublished":"2020-06-10T23:01:07+00:00","dateModified":"2022-04-18T02:51:51+00:00","author":{"@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530"},"description":"Instagram es la segunda plataforma m\u00e1s utilizadas por las empresas para atraer clientes. Por eso, tus publicaciones deben tener los copys adecuados.","breadcrumb":{"@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#primaryimage","url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png","contentUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/source-instagram-content.png","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atrevete.academy\/blog\/"},{"@type":"ListItem","position":2,"name":"Los &#8216;copys&#8217; en Instagram: El recurso fundamental para atraer nuevos clientes"}]},{"@type":"WebSite","@id":"https:\/\/atrevete.academy\/blog\/#website","url":"https:\/\/atrevete.academy\/blog\/","name":"BLOG |","description":"Atr\u00e9vete Academia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atrevete.academy\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530","name":"Atrevete Academia de Marketing Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","caption":"Atrevete Academia de Marketing Digital"},"description":"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.","sameAs":["https:\/\/www.facebook.com\/atrevete.academy\/","https:\/\/www.instagram.com\/atrevete_academy\/"],"url":"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":8,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"predecessor-version":[{"id":3115,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/1848\/revisions\/3115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}