{"id":1889,"date":"2020-06-16T19:47:49","date_gmt":"2020-06-17T00:47:49","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1889"},"modified":"2020-06-18T19:07:23","modified_gmt":"2020-06-19T00:07:23","slug":"linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/","title":{"rendered":"LinkedIn para empresas: \u00bfC\u00f3mo aporta esta red social a tu estrategia de marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Independientemente de lograr contactar con profesionales y empresas, generar oportunidades de venta o posicionar tu empresa como autoridad, <strong>LinkedIn<\/strong> se ha convertido en una de <strong>la red social profesional m\u00e1s utilizada y grande del mundo<\/strong>. Con <strong>610 millones de usuarios en 200 pa\u00edses<\/strong> y <strong>4 millones de empresas<\/strong>, seg\u00fan Hubspot, <strong>LinkedIn<\/strong> debe formar parte de <strong>tu estrategia de marketing digital.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al igual que <a href=\"https:\/\/atrevete.academy\/blog\/facebook-que-frecuencia-deberian-tener-tus-publicaciones\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\"><strong>Instagram<\/strong><\/a> y <a href=\"https:\/\/atrevete.academy\/blog\/twitter-la-red-social-para-potenciar-tu-estrategia-de-marketing\/\"><strong>Twitter<\/strong><\/a>, <strong>LinkedIn<\/strong> te permite crear un perfil <strong>especializado para marcas o empresas<\/strong> que buscan incrementar su visibilidad; la cual, es denominada como <strong>\u201cLinkedIn para empresas\u201d.<\/strong>\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/mkparadise.com\/redes-sociales-mas-utilizadas\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1890 size-large\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-1024x721.jpg\" alt=\"\" width=\"696\" height=\"490\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-1024x721.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-300x211.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-768x541.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-100x70.jpg 100w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-696x490.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-1068x752.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6-596x420.jpg 596w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/redes-6.jpg 1440w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1e2158230a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1e2158230a2\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#%C2%BFQue_es_LinkedIn_para_empresas\" title=\"\u00bfQu\u00e9 es LinkedIn para empresas?\">\u00bfQu\u00e9 es LinkedIn para empresas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#%C2%BFQue_beneficios_le_aporta_LinkedIn_a_mi_empresa\" title=\"\u00bfQu\u00e9 beneficios le aporta LinkedIn a mi empresa?\">\u00bfQu\u00e9 beneficios le aporta LinkedIn a mi empresa?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#1_Oportunidades_de_venta_con_segmentacion\" title=\"1. Oportunidades de venta con segmentaci\u00f3n\">1. Oportunidades de venta con segmentaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#2_Tu_aliado_Inbound\" title=\"2. Tu aliado Inbound\">2. Tu aliado Inbound<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#3_Distribuye_tu_contenido\" title=\"3. Distribuye tu contenido\">3. Distribuye tu contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#4_Refuerza_la_imagen_de_tu_marca_o_empresa\" title=\"4. Refuerza la imagen de tu marca o empresa\">4. Refuerza la imagen de tu marca o empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/#5_Incrementa_tus_busquedas\" title=\"5. Incrementa tus b\u00fasquedas\">5. Incrementa tus b\u00fasquedas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_LinkedIn_para_empresas\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es LinkedIn para empresas?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> es una red social que presenta <strong>un alto nivel de generaci\u00f3n de leads<\/strong> (al 227%), mucho m\u00e1s efectivo que las dem\u00e1s redes sociales superando a Twitter y Facebook. \u00bfC\u00f3mo lo hace? Simple, <strong>LinkedIn<\/strong> presenta una plataforma distinta, netamente, a <strong>profesionales B2B y B2C<\/strong>; adem\u00e1s, de ser <strong>una red especializada en actividades comerciales<\/strong>.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1893 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Pros-and-Cons-of-Using-LinkedIn-Recruitment-Tool-640x427-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Pros-and-Cons-of-Using-LinkedIn-Recruitment-Tool-640x427-1.jpg 640w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Pros-and-Cons-of-Using-LinkedIn-Recruitment-Tool-640x427-1-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Pros-and-Cons-of-Using-LinkedIn-Recruitment-Tool-640x427-1-630x420.jpg 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_beneficios_le_aporta_LinkedIn_a_mi_empresa\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 beneficios le aporta LinkedIn a mi empresa?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aqu\u00ed te mencionamos <strong>5 beneficios fundamentales<\/strong> que le ofrece esta plataforma a tu empresa:\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Oportunidades_de_venta_con_segmentacion\"><\/span><span style=\"font-weight: 400;\">1. Oportunidades de venta con segmentaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta red social <strong>env\u00eda el contenido a tu p\u00fablico objetivo o buyer persona<\/strong>, gracias a las diversas funciones que te presenta la plataforma al momento de configurar el env\u00edo. Especialmente, porque los usuarios buscan contenido que cubran sus intereses y\/o necesidades.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Tu_aliado_Inbound\"><\/span><span style=\"font-weight: 400;\">2. Tu aliado Inbound<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si tu empresa se encuentra utilizando las estrategias de <a href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/\"><strong>Inbound Marketing<\/strong><\/a>, esta red social ayudar\u00e1 a<strong> potenciar e interactuar con los clientes o prospectos<\/strong> en todas las fases de conversi\u00f3n de <strong>la metodolog\u00eda Inbound.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Distribuye_tu_contenido\"><\/span><span style=\"font-weight: 400;\">3. Distribuye tu contenido<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">LinkedIn te permite distribuir satisfactoriamente tus blogs corporativos o comerciales que los usuarios tanto consumen y ya se encuentran predispuestos a la presencia de este tipo de contenido. \u00a1No te olvides de crear una estrategia para estas publicaciones!\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Refuerza_la_imagen_de_tu_marca_o_empresa\"><\/span><span style=\"font-weight: 400;\">4. Refuerza la imagen de tu marca o empresa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debido a que los usuarios son conscientes que <strong>esta plataforma est\u00e1 enfocada para actividades y acciones, netamente, profesionales;<\/strong> esta lograra potenciar la imagen de tu empresa vincul\u00e1ndola con gente interesada en ti.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Incrementa_tus_busquedas\"><\/span><span style=\"font-weight: 400;\">5. Incrementa tus b\u00fasquedas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Normalmente, cuando los usuarios est\u00e1n interesados en adquirir tus productos o solicitar tus servicios, <strong>se cercioran a que tu marca o empresa a aparezca en LinkedIn<\/strong>. De lo contrario, desistir\u00e1n de contactarse contigo.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1891 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin.jpg 800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-300x167.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-768x427.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-696x387.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-755x420.jpg 755w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Hubspot.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/#!\/cursos-marketing-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independientemente de lograr contactar con profesionales y empresas, generar oportunidades de venta o posicionar tu empresa como autoridad, LinkedIn se ha convertido en una de la red social profesional m\u00e1s utilizada y grande del mundo. Con 610 millones de usuarios en 200 pa\u00edses y 4 millones de empresas, seg\u00fan Hubspot, LinkedIn debe formar parte de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn para empresas: \u00bfC\u00f3mo aporta esta red social a tu estrategia de marketing? - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce y gestionar la presencia de tu empresa dentro de la plataforma m\u00e1s utilizada a nivel mundial: LinkedIn para empresas. 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