{"id":1896,"date":"2020-06-18T16:10:46","date_gmt":"2020-06-18T21:10:46","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1896"},"modified":"2022-04-17T21:51:34","modified_gmt":"2022-04-18T02:51:34","slug":"linkedin-que-es-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/linkedin-que-es-y-para-que-sirve\/","title":{"rendered":"LinkedIn: \u00bfQu\u00e9 es y para qu\u00e9 sirve?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>\u00a1Las redes sociales llegaron para quedarse!<\/strong> Hacer uso de <strong>las redes sociales<\/strong> en la actualidad <strong>beneficia incre\u00edblemente a los negocios y empresas<\/strong> que buscan <strong>incrementar las probabilidades de venta<\/strong> de un producto o servicio. Para ello, trasladar tu marca a las plataformas digitales por medio del <strong>sistema de e-commerce<\/strong> o una <a href=\"https:\/\/atrevete.pe\/blog\/que-es-una-tienda-virtual-y-como-ayuda-a-tu-negocio\/\"><strong>tienda virtual<\/strong> <\/a>es fundamental para potenciarla y atraer nuevos clientes. Para luego, realizar <strong>campa\u00f1as publicitarias<\/strong> a trav\u00e9s de las redes sociales como <strong>LinkedIn<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La idea de tener presencia en <a href=\"https:\/\/atrevete.academy\/blog\/las-redes-sociales-como-puedo-vender-mas-en-mis-redes-sociales\/\"><strong>las redes sociales<\/strong><\/a> es generar reconocimiento entre los futuros leads o prospectos para emplear <strong>el marketing conversaci\u00f3n<\/strong> con ellos a trav\u00e9s de <strong>una comunicaci\u00f3n directa, \u00fatil y humana<\/strong> con los usuarios. Pero antes de comenzar a emitir anuncios de publicidad sobres tus productos o empresas en las redes, debemos considerar <strong>qu\u00e9 canal de comunicaci\u00f3n (red social)<\/strong> es la adecuado para tu empresa.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/signup\/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2F&amp;trk=login_reg_redirect\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1901 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-vector-30.jpg\" alt=\"\" width=\"479\" height=\"364\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-vector-30.jpg 479w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-vector-30-300x228.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/linkedin-vector-30-80x60.jpg 80w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te comentaremos sobre una de las redes sociales m\u00e1s utilizadas por los negocios B2B y B2C: <strong>LinkedIn<\/strong>.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e06843e7dc6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e06843e7dc6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-que-es-y-para-que-sirve\/#%C2%BFQue_es_LinkedIn\" title=\"\u00bfQu\u00e9 es LinkedIn?\">\u00bfQu\u00e9 es LinkedIn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/linkedin-que-es-y-para-que-sirve\/#%C2%BFPara_que_sirve_esta_red_social\" title=\"\u00bfPara qu\u00e9 sirve esta red social?\">\u00bfPara qu\u00e9 sirve esta red social?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_LinkedIn\"><\/span><b>\u00bfQu\u00e9 es LinkedIn?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> es la <strong>red social profesional<\/strong> orientada, principalmente, a <strong>las relaciones comerciales y profesionales;<\/strong> fundada en el 2002 y lanzada en 2003. En esta plataforma se encuentran las empresas y profesionales que buscan <strong>hacer networking, negocios e<\/strong> implementar las estrategias de <a href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/\"><strong>Inbound Marketing<\/strong><\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>LinkedIn<\/strong> en una de <strong>las redes sociales m\u00e1s utilizadas por los usuarios<\/strong>, como mencionamos anteriormente, cuenta con <strong>m\u00e1s de 150 millones de usuarios<\/strong> en m\u00e1s de <strong>200 pa\u00edses<\/strong> con diferentes idiomas. Debido a que, esta red social se centra en lo que son <strong>actividades comerciales y profesionales<\/strong>, el hecho de que una marca o negocio no se encuentre en esta plataforma ocasionar\u00eda p\u00e9rdidas en las visitas de tu p\u00e1gina web. \u00bfPor qu\u00e9? Porque <strong>un gran porcentaje de los usuarios<\/strong> antes de contactarse con una marca <strong>busca tu perfil en LinkedIn<\/strong> para determinar qu\u00e9 tan seria es.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFPara_que_sirve_esta_red_social\"><\/span><b>\u00bfPara qu\u00e9 sirve esta red social?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El prop\u00f3sito de <strong>LinkedIn<\/strong> es <strong>exponer tu experiencia y la capacidad<\/strong> que presentas en tu vida profesional; es decir, tu <strong>CV<\/strong> <strong>(en el caso de los perfiles personales)<\/strong>. De esta manera, las personas pueden <strong>enviar sus perfiles a empresas potenciales<\/strong> que se encuentren solicitando personal de trabajo.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esto se debe a que <strong>el objetivo principal de esta red social es proporcionar ofertas de trabajos a los usuarios<\/strong> que se ajusten a las especificaciones, caracter\u00edsticas y filtros que presenta LinkedIn.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por otro lado, <strong>en el caso de las empresas<\/strong>, la plataforma se centra en <strong>implementar las estrategias del <a href=\"https:\/\/inboundplus.agency\/por-que-utilizar-el-marketing-de-contenidos\/\">marketing de contenidos<\/a><\/strong> proporcionando informaci\u00f3n relevante a los usuarios interesados. Si buscas conocer un poco m\u00e1s sobre este tema, puedes revisar nuestro art\u00edculo sobre <a href=\"https:\/\/atrevete.academy\/blog\/linkedin-para-empresas-como-aporta-esta-red-social-a-tu-estrategia-de-marketing\/\"><strong>LinkedIn para empresas<\/strong><\/a>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que sabemos c\u00f3mo funciona LinkedIn, \u00bfqu\u00e9 esperas para crear tu perfil?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1899 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x.png\" alt=\"\" width=\"2841\" height=\"816\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x.png 2841w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-300x86.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-1024x294.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-768x221.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-1536x441.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-2048x588.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-696x200.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-1068x307.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-1462x420.png 1462w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Reactions_set_GTM@3x-1920x551.png 1920w\" sizes=\"auto, (max-width: 2841px) 100vw, 2841px\" \/>\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Si tu empresa no se encuentra en LinkedIn, entonces, los usuarios no confiar\u00e1n en tu marca ni se pondr\u00e1n en contacto contigo.<\/span><\/i><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas del Ciudadano 2.0.\u00a0<\/span><\/i><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Las redes sociales llegaron para quedarse! Hacer uso de las redes sociales en la actualidad beneficia incre\u00edblemente a los negocios y empresas que buscan incrementar las probabilidades de venta de un producto o servicio. Para ello, trasladar tu marca a las plataformas digitales por medio del sistema de e-commerce o una tienda virtual es fundamental [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn: \u00bfQu\u00e9 es y para qu\u00e9 sirve? - BLOG |<\/title>\n<meta name=\"description\" content=\"En el siguiente art\u00edculo te comentaremos sobre una de las redes sociales m\u00e1s utilizadas por los negocios B2B y B2C: LinkedIn. 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