{"id":1933,"date":"2020-06-24T12:15:28","date_gmt":"2020-06-24T17:15:28","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=1933"},"modified":"2020-09-20T23:08:56","modified_gmt":"2020-09-21T04:08:56","slug":"publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/","title":{"rendered":"Publicidad en Instagram: Potencia tu marca con la red social m\u00e1s popular"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Instagram<\/strong> es una de las redes sociales<strong> m\u00e1s populares y utilizada por los usuarios y empresas<\/strong>. Facebook decidi\u00f3 agregar a Instagram como parte de su equipo; por ello, Instagram le pertenece, pero ambas funcionan de diferente manera. Una de las herramientas m\u00e1s usadas dentro de esta red social, a causa de <strong>los niveles altos de engagement<\/strong> que ofrece, es su publicidad. La <strong>publicidad en Instagram<\/strong> busca atraer m\u00e1s clientes interesados y potenciar la presencia de tu empresa.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, si buscas comenzar a <strong>emitir anuncios o campa\u00f1as publicitarios de tu marca<\/strong>, te recomendamos hacerla por medio de una de las mejores opciones que existe: <strong>Instagram Ads (Publicidad en Instagram)<\/strong>. \u00bfC\u00f3mo la publicidad en Instagram tiene tanta audiencia? Gracias a las diferentes herramientas y recursos que esta red social presenta, tales como stories, <a href=\"https:\/\/atrevete.academy\/blog\/los-hashtags-en-instagram-funcionan-para-mi-estrategia-de-marketing\/\"><strong>hashtags<\/strong><\/a>, <strong><a href=\"https:\/\/atrevete.academy\/blog\/los-copys-en-instagram-el-recurso-fundamental-para-atraer-nuevos-clientes\/\">copys creativos<\/a><\/strong>, incorporaci\u00f3n de im\u00e1genes y videos, <a href=\"https:\/\/atrevete.academy\/blog\/igtv-intagram-tv-como-estrategia-para-el-marketing-de-contenidos-de-tu-empresa\/\"><strong>IGTV<\/strong><\/a>, entre otros.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es por eso, que en el siguiente art\u00edculo te explicaremos de qu\u00e9 trata la publicidad en Instagram y como esta logra impulsar a una marca o tienda virtual.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1940 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-1024x683.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-1068x712.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/How-to-Master-Instagram-Live-Stream-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f0ac36cd0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f0ac36cd0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#%C2%BFQue_es_la_publicidad_en_Instagram\" title=\"\u00bfQu\u00e9 es la publicidad en Instagram?\">\u00bfQu\u00e9 es la publicidad en Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#%C2%BFComo_impulso_mi_empresa_con_la_publicidad_en_Instagram\" title=\"\u00bfC\u00f3mo impuls\u00f3 mi empresa con la publicidad en Instagram?\">\u00bfC\u00f3mo impuls\u00f3 mi empresa con la publicidad en Instagram?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#Mayor_impacto_visual\" title=\"Mayor impacto visual:\">Mayor impacto visual:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#Crecimiento_de_la_comunidad\" title=\"Crecimiento de la comunidad\">Crecimiento de la comunidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#Branding\" title=\"Branding\">Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#Acciones_de_marketing\" title=\"Acciones de marketing:\">Acciones de marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/#Concursos\" title=\"Concursos\">Concursos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_publicidad_en_Instagram\"><\/span><b>\u00bfQu\u00e9 es la publicidad en Instagram?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Instagram es la segunda plataforma con mayor cantidad de usuarios<\/strong>\u00a0 alcanzando grandes niveles de engagement, como mencionamos anteriormente; por la cual, ha sido determinada como <strong>la red social con mayor \u00a0crecimiento<\/strong>, en los \u00faltimos a\u00f1os. Hacer <strong>publicidad en Instagram<\/strong> es una de las prioridades que tu empresa debe considerar para <strong>incrementar las probabilidades de venta<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La <\/span><b>publicidad en Instagram<\/b><span style=\"font-weight: 400;\">, tambi\u00e9n conocida como <\/span><b>Instagram Ads<\/b><span style=\"font-weight: 400;\">, es una gran oportunidad para las empresas en donde pueden <\/span><b>hacer uso de los diversos recursos que presenta la plataforma<\/b><span style=\"font-weight: 400;\">; con el objetivo, que tu marca <\/span><b>aumente los niveles de interacci\u00f3n con sus seguidores<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1938 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Publicidad-en-Instagram.jpg\" alt=\"\" width=\"600\" height=\"381\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Publicidad-en-Instagram.jpg 600w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/Publicidad-en-Instagram-300x191.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_impulso_mi_empresa_con_la_publicidad_en_Instagram\"><\/span><b>\u00bfC\u00f3mo impuls\u00f3 mi empresa con la publicidad en Instagram?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que tenemos una idea m\u00e1s clara <\/span><b>sobre la publicidad en Instagram<\/b><span style=\"font-weight: 400;\">, determinemos como esta estrategia <\/span><b>favorece al crecimiento y potenciamiento de tu empresa<\/b><span style=\"font-weight: 400;\">. Para ello, aqu\u00ed te mencionamos algunas de <\/span><b>las ventajas que<\/b> <b>esta secci\u00f3n<\/b><span style=\"font-weight: 400;\"> presenta para <\/span><b>las campa\u00f1as publicitarias de marketing<\/b><span style=\"font-weight: 400;\"> de tu empresa.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"Mayor_impacto_visual\"><\/span><span style=\"font-weight: 400;\">Mayor impacto visual:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; padding-left: 40px;\"><b>La publicidad en Instagram<\/b><span style=\"font-weight: 400;\"> logra <\/span><b>llamar la atenci\u00f3n de los usuarios de manera creativa y aut\u00e9ntica<\/b><span style=\"font-weight: 400;\"> privilegiando al <\/span><b>\u201cfeed\u201d<\/b><span style=\"font-weight: 400;\"> que los clientes pueden darle a anuncios determinados. Adem\u00e1s, si incluimos im\u00e1genes y videos, estas deben presentar una calidad alta (High Resolution) para incrementar la atracci\u00f3n.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"Crecimiento_de_la_comunidad\"><\/span><span style=\"font-weight: 400;\">Crecimiento de la comunidad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">Con los <\/span><b>Instagram Ads<\/b><span style=\"font-weight: 400;\">, tu marca puede crear y crecer su propia comunidad en su entorno junto a los productos y servicios que ofrecen; lo que significa, que <\/span><b>lograr\u00e1s impulsar e incrementar la frecuencia de ventas<\/b><span style=\"font-weight: 400;\"> a trav\u00e9s de una nueva v\u00eda de comunicaci\u00f3n directa.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1947 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/InstagramLikes.jpg\" alt=\"\" width=\"494\" height=\"275\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/InstagramLikes.jpg 494w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/InstagramLikes-300x167.jpg 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"Branding\"><\/span><span style=\"font-weight: 400;\">Branding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">El <\/span><b>branding es la imagen visual<\/b><span style=\"font-weight: 400;\"> que presenta tu marca dentro de <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">; por ello, al momento de emitir tus anuncios a trav\u00e9s de <\/span><b>Instagram Ads,<\/b><span style=\"font-weight: 400;\"> debemos <\/span><b>incrementar la importancia visual de tu empresa<\/b><span style=\"font-weight: 400;\"> generando reconocimiento en los clientes y futuros clientes. \u00bfC\u00f3mo? Usemos la misma l\u00ednea gr\u00e1fica del logo (tipograf\u00eda, colores, iconos, etc.).<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"Acciones_de_marketing\"><\/span><span style=\"font-weight: 400;\">Acciones de marketing:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">Gracias a <\/span><b>la publicidad en Instagram<\/b><span style=\"font-weight: 400;\"> podemos realizar <\/span><b>acciones concretas de marketing para impulsar nuestros productos y\/o servicios.<\/b><span style=\"font-weight: 400;\"> Las herramientas que presenta esta plataforma te permite deslizar<\/span><b>,<\/b><span style=\"font-weight: 400;\"> con un CTA denominado <\/span><b>\u201cSwipe up\u201d<\/b><span style=\"font-weight: 400;\">, que direcciona al usuario a la p\u00e1gina donde se muestra el producto o servicio en venta.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1942 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy-2-3.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/a><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span class=\"ez-toc-section\" id=\"Concursos\"><\/span><span style=\"font-weight: 400;\">Concursos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">La idea es incrementar y atraer clientes nuevos, \u00bfverdad? A trav\u00e9s de los diversos concursos podemos lograr alcanzar dicho objetivo. <\/span><b>Los concursos son una las opciones que m\u00e1s atrae y mejor gusta al p\u00fablico<\/b><span style=\"font-weight: 400;\">; por eso, es la estrategia perfecta para atraer nuevos clientes que luego puedas guiar en complemento del email marketing; convirti\u00e9ndolos en clientes potenciales.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1937 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/06\/giphy-6.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u00a1Haz uso de la publicidad en Instagram e incrementar el engagement con tus clientes!<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram es una de las redes sociales m\u00e1s populares y utilizada por los usuarios y empresas. Facebook decidi\u00f3 agregar a Instagram como parte de su equipo; por ello, Instagram le pertenece, pero ambas funcionan de diferente manera. Una de las herramientas m\u00e1s usadas dentro de esta red social, a causa de los niveles altos de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-1933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad en Instagram: Potencia tu marca con la red social m\u00e1s popular - BLOG |<\/title>\n<meta name=\"description\" content=\"Una de las herramientas m\u00e1s utilizadas dentro de las redes sociales; a causa, de los niveles altos de engagement que ofrece, es la publicidad en Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-instagram-potencia-tu-marca-con-la-red-social-mas-popular\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en Instagram: Potencia tu marca con la red social m\u00e1s popular - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Una de las herramientas m\u00e1s utilizadas dentro de las redes sociales; 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