{"id":2002,"date":"2020-07-10T18:27:37","date_gmt":"2020-07-10T23:27:37","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2002"},"modified":"2020-11-09T13:41:18","modified_gmt":"2020-11-09T18:41:18","slug":"marketing-automation-como-ayuda-a-mi-negocio-online","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/","title":{"rendered":"Marketing Automation: \u00bfC\u00f3mo ayuda a mi negocio online?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las principales ideas que presentan la opci\u00f3n de <strong>los negocios online<\/strong> es l<strong>a atracci\u00f3n de leads o clientes potenciales a tu empresa<\/strong>; con la finalidad, de incrementar <strong>las oportunidades de venta<\/strong>. Para ello, varios emprendedores de los <strong>negocios B2B<\/strong>; incluyendo, a las B2C (poco a poco van incrementando), han hecho uso de <strong>las estrategias de marketing automation<\/strong> para agilizar y facilitar el proceso de captaci\u00f3n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con el paso de los a\u00f1os observamos <strong>el incremento y la transformaci\u00f3n de las estrategias de marketing<\/strong>, pero debemos entender que no siempre la obtenci\u00f3n de resultados satisfactorios se va a basar sobre la habilidad de <strong>crear contenido de valor relevante para el usuario<\/strong> (aunque no significa que no sea importante) que la empresa emite. Sino que <strong>las herramientas tecnol\u00f3gicas para automatizar<\/strong> se convertir\u00e1n en uno de los principales recursos que originen la atracci\u00f3n de los clientes potenciales al igual que el contenido.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ello, en el siguiente art\u00edculo te explicaremos qu\u00e9 es el marketing de contenido y c\u00f3mo esta puede ayudar a tu negocio online.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2006\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/technology-advance-illustration_132971-86.jpg\" alt=\"\" width=\"626\" height=\"416\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/technology-advance-illustration_132971-86.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/technology-advance-illustration_132971-86-300x199.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0922cb7698\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0922cb7698\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/#%C2%BFQue_es_el_marketing_automation\" title=\"\u00bfQu\u00e9 es el marketing automation?\">\u00bfQu\u00e9 es el marketing automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/#%C2%BFComo_puedo_utilizarlo\" title=\"\u00bfC\u00f3mo puedo utilizarlo?\">\u00bfC\u00f3mo puedo utilizarlo?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_marketing_automation\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el marketing automation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <strong>marketing automation<\/strong> es considerado como el <strong>ecosistema de soluciones que presenta un software<\/strong>; con el prop\u00f3sito, de <strong>ayudar a ejecutar nuestras estrategias o t\u00e9cnicas de marketing<\/strong>, pero de manera automatizada (programada). Es decir, estrategias de marketing <strong>sin la intervenci\u00f3n de los seres humanos<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La <strong><a href=\"https:\/\/atrevete.academy\/blog\/automatizacion-de-ventas-por-que-lo-necesito-para-mi-empresa\/\">automatizaci\u00f3n<\/a><\/strong> busca enfocar las actividades de tu equipo en alcanzar los objetivos de la empresa sin tener que <strong>distraerlos o sobrecarg\u00e1ndolos con diversas actividades<\/strong>, reduciendo los rangos de obtenci\u00f3n de resultados. Adem\u00e1s, el <strong>marketing automation<\/strong> le permite <strong>el control absoluto a tu empresa del proceso de captaci\u00f3n de leads<\/strong> determinando c\u00f3mo logramos captar al lead y el proceso que ha seguido en la etapa de conversi\u00f3n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2004\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-flat-background_23-2147998514.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-flat-background_23-2147998514.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-flat-background_23-2147998514-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-flat-background_23-2147998514-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-flat-background_23-2147998514-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_utilizarlo\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puedo utilizarlo?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hacer <strong>uso del marketing automation<\/strong> ha logrado obtener \u00f3ptimos resultados por medio del <\/span><b>email<\/b><span style=\"font-weight: 400;\">; la cual, es una de las opciones m\u00e1s comunes con las que inician las empresas.<\/span> <span style=\"font-weight: 400;\">La <strong>automatizaci\u00f3n del email marketing<\/strong> aporta en la recopilaci\u00f3n de datos e informaci\u00f3n de los leads ejecutando actividades en base a sus intereses y, adem\u00e1s, analiza los resultados obtenidos por este medio.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los que tu equipo de trabajo solo necesita corroborar la informaci\u00f3n y los resultados obtenidos para cerciorarse si dichas estrategias est\u00e1n funcionando de manera correcta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2005\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/modern-subscription-pop-up-with-flat-design_23-2147877467.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/modern-subscription-pop-up-with-flat-design_23-2147877467.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/modern-subscription-pop-up-with-flat-design_23-2147877467-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/modern-subscription-pop-up-with-flat-design_23-2147877467-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/modern-subscription-pop-up-with-flat-design_23-2147877467-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las principales ideas que presentan la opci\u00f3n de los negocios online es la atracci\u00f3n de leads o clientes potenciales a tu empresa; con la finalidad, de incrementar las oportunidades de venta. Para ello, varios emprendedores de los negocios B2B; incluyendo, a las B2C (poco a poco van incrementando), han hecho uso de las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation: \u00bfC\u00f3mo ayuda a mi negocio online? - BLOG |<\/title>\n<meta name=\"description\" content=\"Ent\u00e9rate de que trata el marketing automation y como este sistema puede beneficiar a tu empresa para agilizar el proceso de captaci\u00f3n de leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation: \u00bfC\u00f3mo ayuda a mi negocio online? 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