{"id":2064,"date":"2020-07-29T12:54:12","date_gmt":"2020-07-29T17:54:12","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2064"},"modified":"2020-09-25T19:55:31","modified_gmt":"2020-09-26T00:55:31","slug":"marketing-automation-como-crear-un-plan-de-marketing-adecuado","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/","title":{"rendered":"Marketing Automation: \u00bfC\u00f3mo crear un plan de marketing adecuado?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que ya tenemos una idea m\u00e1s completa de c\u00f3mo funciona\u00a0<strong>el marketing de automation<\/strong>\u00a0y como este puede aportar a un<strong> proceso de agilidad y ahorro de tiempo para tu equipo de trabajo,<\/strong> beneficiando el desarrollo de los procesos de conversi\u00f3n. Entonces, el siguiente paso que debemos realizar es <strong>crear un plan de marketing<\/strong> <strong>que emplee la automatizaci\u00f3n adecuada para obtener resultados satisfactorios.<\/strong>\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2065\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2.jpg 800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2-300x188.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2-768x480.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2-696x435.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-2-672x420.jpg 672w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a13dbde055de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a13dbde055de\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/#Plan_de_Marketing_Automation_para_tu_empresa\" title=\"Plan de Marketing Automation para tu empresa\">Plan de Marketing Automation para tu empresa<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/#1_%C2%BFQuien_es_tu_buyer_persona\" title=\"1. \u00bfQui\u00e9n es tu buyer persona?\">1. \u00bfQui\u00e9n es tu buyer persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/#2_%C2%BFEn_que_canales_podemos_enviar_el_mensaje\" title=\"2. \u00bfEn qu\u00e9 canales podemos enviar el mensaje?\">2. \u00bfEn qu\u00e9 canales podemos enviar el mensaje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/#3_%C2%BFCual_es_el_contenido_para_cada_fase\" title=\"3. \u00bfCu\u00e1l es el contenido para cada fase?\">3. \u00bfCu\u00e1l es el contenido para cada fase?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/#4_%C2%BFCual_es_la_mejor_manera_de_enviar_el_contenido\" title=\"4. \u00bfCu\u00e1l es la mejor manera de enviar el contenido?\">4. \u00bfCu\u00e1l es la mejor manera de enviar el contenido?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Plan_de_Marketing_Automation_para_tu_empresa\"><\/span><span style=\"font-weight: 400;\">Plan de Marketing Automation para tu empresa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para poder emplear el correcto <strong>sistema de marketing automation<\/strong> en las estrategias de atracci\u00f3n de tu empresa; primero, debemos <strong>delimitar las acciones y cerciorarnos que esta <a href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/\">automatizaci\u00f3n<\/a> contribuya a los objetivos<\/strong> que tu empresa tiene planteados. Para ello, debemos tener siempre en mente la regla n\u00famero uno del Inbound Marketing:<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cEnviar el mensaje adecuado, en el momento oportuno, a la persona correcta\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este caso, para comenzar con nuestro <strong>Plan de Marketing Automation<\/strong> debemos responder las siguientes preguntas:\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%C2%BFQuien_es_tu_buyer_persona\"><\/span><span style=\"font-weight: 400;\">1. \u00bfQui\u00e9n es tu buyer persona?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Identifica a <strong>los clientes potenciales; es decir,<\/strong> a quienes buscas obtener. Crear el perfil de tu p\u00fablico objetivo <strong>abarcando sus problemas o necesidades<\/strong>; las cuales, pueden ser empleadas dentro de las campa\u00f1as de publicidad o anuncios de atracci\u00f3n. Analiza detenidamente a tu <strong><a href=\"https:\/\/inboundplus.agency\/que-es-un-buyer-persona\/\">buyer persona<\/a> <\/strong>para obtener los resultados que tu empresa busca obtener.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%C2%BFEn_que_canales_podemos_enviar_el_mensaje\"><\/span><span style=\"font-weight: 400;\">2. \u00bfEn qu\u00e9 canales podemos enviar el mensaje?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que el <strong>social listening<\/strong> es una de las claves para generar <strong>reconocimiento en los usuarios y reforzar la relaci\u00f3n de confianza que se tiene con los clientes<\/strong>. Adem\u00e1s, gracias a la \u201cescucha social\u201d a trav\u00e9s de las redes sociales nos permite identificar si los usuarios est\u00e1n hablando sobre nuestra marca determinando las tem\u00e1ticas m\u00e1s comunes. Este dato nos permite conectar mejor con nuestra audiencia.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%C2%BFCual_es_el_contenido_para_cada_fase\"><\/span><span style=\"font-weight: 400;\">3. \u00bfCu\u00e1l es el contenido para cada fase?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Dependiendo en qu\u00e9 fase del embudo de conversi\u00f3n se encuentre el usuario seleccionamos los contenidos<\/strong> que vamos a emitir para continuar gui\u00e1ndolo por el recorrido del comprador y cerrarlo como una venta final. Busquemos atraer a los usuarios con contenido gen\u00e9rico en base a sus necesidades o problemas aproxim\u00e1ndolo a la conversi\u00f3n por medio de ofertas o descuentos de la empresa.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%C2%BFCual_es_la_mejor_manera_de_enviar_el_contenido\"><\/span><span style=\"font-weight: 400;\">4. \u00bfCu\u00e1l es la mejor manera de enviar el contenido?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La mejor manera de <strong>enviar nuestro contenido a los usuarios es mediante el h\u00e1bito de redimirlos a los consumos<\/strong> a trav\u00e9s de las Internet que hemos definido, espec\u00edficamente, para nuestros buyer personas.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es en base a estas preguntas que podremos comenzar a definir el dato clave para crear un <strong>plan de marketing automation<\/strong> adecuado dentro de tu empresa.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2066\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb.png\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb.png 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-300x169.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-1024x576.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-768x432.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-696x392.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-1068x601.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/marketing-automation-alternatives-smb-747x420.png 747w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahora que ya tenemos una idea m\u00e1s completa de c\u00f3mo funciona\u00a0el marketing de automation\u00a0y como este puede aportar a un proceso de agilidad y ahorro de tiempo para tu equipo de trabajo, beneficiando el desarrollo de los procesos de conversi\u00f3n. Entonces, el siguiente paso que debemos realizar es crear un plan de marketing que emplee [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation: \u00bfC\u00f3mo crear un plan de marketing adecuado? - BLOG |<\/title>\n<meta name=\"description\" content=\"Comienza a crear un plan para tu sistema de marketing automation; con el objetivo, de agilizar el proceso de atraccion y convertir a tu clientes en ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation: \u00bfC\u00f3mo crear un plan de marketing adecuado? 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