{"id":2074,"date":"2020-07-31T14:57:53","date_gmt":"2020-07-31T19:57:53","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2074"},"modified":"2020-09-25T19:55:37","modified_gmt":"2020-09-26T00:55:37","slug":"remarketing-que-es-y-como-me-ayuda-a-potenciar-mi-empresa","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/remarketing-que-es-y-como-me-ayuda-a-potenciar-mi-empresa\/","title":{"rendered":"Remarketing: \u00bfQu\u00e9 es y c\u00f3mo me ayuda a potenciar mi empresa?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Te has preguntado <strong>\u00bfc\u00f3mo mantener activo a tus clientes ya existentes? \u00bfC\u00f3mo evitar que se alejen de tu marca o negocio despu\u00e9s de realizar la compra?<\/strong> Muchas empresas consideran que una vez que un cliente realiz\u00f3 la compra de sus productos o servicios, este se va a mantener fiel o constante si es que no existe interacci\u00f3n. \u00a1Error! Si buscas fidelizaci\u00f3n despu\u00e9s de la venta, necesitas de emplear las estrategias de: <strong>REMARKETING<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pongamonos en la situaci\u00f3n que tienes <strong>un cliente dentro de <a href=\"https:\/\/atrevete.academy\/blog\/claves-para-tu-estrategia-de-social-commerce-dentro-de-las-redes-sociales\/\">las redes sociales<\/a><\/strong> que ha realizado la compra del servicio que ofrece la empresa y, despu\u00e9s de ello, <strong>la comunicaci\u00f3n entre ambos se detiene o enfr\u00eda<\/strong>. \u00bfQu\u00e9 va a suceder? Simple, el <strong>cliente dejar\u00e1 de comprarle a tu marca<\/strong> o; incluso, no la recomendara porque <strong>para el usuario tu empresa est\u00e1 inactiva<\/strong>. Los consumidores actuales, cada cierto tiempo, realizan una limpieza dentro de sus plataformas digitales; lo que ocasiona una p\u00e9rdida de clientes existentes para tu empresa.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debemos entender que despu\u00e9s de realizada la venta, <strong>la fidelizaci\u00f3n hacia el cliente es indispensable<\/strong>; con el objetivo, de <strong>ofrecer nuevas ofertas al cliente o recompensarlo por la compra que hab\u00eda realizado previamente<\/strong>. \u00bfQu\u00e9 generamos con esto? Incrementar la experiencia del usuario. \u00bfC\u00f3mo lo logramos? A trav\u00e9s del <strong>remarketing<\/strong>.\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo buscaremos definir lo que es el remarketing y c\u00f3mo esta estrategia puede beneficiar a tu empresa.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2076\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb.jpg\" alt=\"\" width=\"1024\" height=\"535\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb-300x157.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb-768x401.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb-696x364.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/07\/remarketing_stats_fb-804x420.jpg 804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0841bd7793\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0841bd7793\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/remarketing-que-es-y-como-me-ayuda-a-potenciar-mi-empresa\/#%C2%BFQue_es_el_remarketing\" title=\"\u00bfQu\u00e9 es el remarketing?\">\u00bfQu\u00e9 es el remarketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_remarketing\"><\/span><b>\u00bfQu\u00e9 es el remarketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <strong>remarketing<\/strong> es el concepto b\u00e1sico de <strong>llegar a los usuarios o clientes que ya conocen de tu empresa para convertirlos en clientes o clientes existentes<\/strong> a trav\u00e9s de la personalizaci\u00f3n de nuestras campa\u00f1as publicitarias o de marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Entonces, el <strong>remarketing<\/strong> consiste en <strong>realizar anuncios personalizado para los usuarios que ya hayan pasado por tu p\u00e1gina web y presenten un gran porcentaje de terminar <a href=\"https:\/\/inboundplus.agency\/flywheel-y-customer-journey-de-que-se-tratan\/\">el recorrido del comprador<\/a><\/strong> convirti\u00e9ndose en clientes de tu empresa. En el caso de ya ser clientes de tu marca, entonces hacemos uso de esta herramienta para fidelizarlos e incrementar <strong>el ROI (Retorno de la Inversi\u00f3n)<\/strong> por medio de su experiencia con la empresa atrayendo a nuevos clientes potenciales.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-chatbot-para-facebook-messenger\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-671 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te has preguntado \u00bfc\u00f3mo mantener activo a tus clientes ya existentes? \u00bfC\u00f3mo evitar que se alejen de tu marca o negocio despu\u00e9s de realizar la compra? Muchas empresas consideran que una vez que un cliente realiz\u00f3 la compra de sus productos o servicios, este se va a mantener fiel o constante si es que no [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing: \u00bfQu\u00e9 es y c\u00f3mo me ayuda a potenciar mi empresa? - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce qu\u00e9 es el remarketing y c\u00f3mo esta herramienta puede lograr que tu empresa no pierda a clientes que ya hayan realizado la compra de tu producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/remarketing-que-es-y-como-me-ayuda-a-potenciar-mi-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: \u00bfQu\u00e9 es y c\u00f3mo me ayuda a potenciar mi empresa? 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