{"id":2082,"date":"2020-08-04T13:53:30","date_gmt":"2020-08-04T18:53:30","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2082"},"modified":"2020-09-25T19:55:46","modified_gmt":"2020-09-26T00:55:46","slug":"publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/","title":{"rendered":"Publicidad en TikTok: Aprende a realizar campa\u00f1as dentro de la plataforma"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que antes de <strong>posicionar una empresa dentro de cualquier red social<\/strong> debemos analizar d\u00f3nde se encuentra el p\u00fablico objetivo de tu empresa para comenzar a <strong>emitir mensajes y lanzar campa\u00f1as de publicidad o Marketing.<\/strong> En este caso, nos enfocaremos a desarrollar una <strong>publicidad en TikTok<\/strong>; con la finalidad, de <strong>potenciar tus campa\u00f1as<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No es un misterio de toda <strong>la popularidad que TikTok ha presentado<\/strong> desde que se lanz\u00f3 al mercado, especialmente, si habla en t\u00e9rminos de <strong><a href=\"https:\/\/atrevete.academy\/blog\/tiktok-como-estrategia-de-comunicacion-en-una-empresa\/\">marketing digital<\/a><\/strong>. Ya que, para muchas empresas <strong>esta plataforma a logrado ser una herramienta valiosa para atraer a clientes potenciales<\/strong> hacia sus marcas de manera creativa.\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cTikTok ha conseguido conectar con el p\u00fablico centennial, lo que la convierte en una baza muy interesante para las marcas que se dirigen a los m\u00e1s j\u00f3venes.\u201d \u2013 Laia Cardona (Cyberclick, 2020).<\/span><\/i><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te presentaremos los pasos que tu empresa puede ejecutar para lograr crear una campa\u00f1a con la publicidad en TikTok.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2093\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews.jpeg\" alt=\"\" width=\"1557\" height=\"750\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews.jpeg 1557w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-300x145.jpeg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1024x493.jpeg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-768x370.jpeg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1536x740.jpeg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-696x335.jpeg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1068x514.jpeg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-872x420.jpeg 872w\" sizes=\"auto, (max-width: 1557px) 100vw, 1557px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a58267ec3a6e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a58267ec3a6e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#%C2%BFComo_crear_una_campana_de_publicidad_en_Tik_Tok\" title=\"\u00bfC\u00f3mo crear una campa\u00f1a de publicidad en Tik Tok?\">\u00bfC\u00f3mo crear una campa\u00f1a de publicidad en Tik Tok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#1_Crea_tu_cuenta_en_Tik_Tok_Ads\" title=\"1. Crea tu cuenta en Tik Tok Ads\">1. Crea tu cuenta en Tik Tok Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#2_Crea_una_campana_de_anuncios\" title=\"2. Crea una campa\u00f1a de anuncios\">2. Crea una campa\u00f1a de anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#3_Configura_las_ubicaciones_detalles_y_segmentacion\" title=\"3. Configura las ubicaciones, detalles y segmentaci\u00f3n\">3. Configura las ubicaciones, detalles y segmentaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#4_Determina_tu_presupuesto_duracion_y_los_objetivos\" title=\"4. Determina tu presupuesto, duraci\u00f3n y los objetivos\">4. Determina tu presupuesto, duraci\u00f3n y los objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#5_Disena_tu_anuncio\" title=\"5. Dise\u00f1a tu anuncio\">5. Dise\u00f1a tu anuncio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-aprende-a-realizar-campanas-dentro-de-la-plataforma\/#6_Optimiza_tu_anuncio\" title=\"6. Optimiza tu anuncio\">6. Optimiza tu anuncio<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_crear_una_campana_de_publicidad_en_Tik_Tok\"><\/span><b>\u00bfC\u00f3mo crear una campa\u00f1a de publicidad en Tik Tok?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Son seis los pasos esenciales que tu empresa debe realizar para comenzar a crear campa\u00f1as de publicidad en TikTok. Revisemos por d\u00f3nde empezamos:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Crea_tu_cuenta_en_Tik_Tok_Ads\"><\/span><span style=\"font-weight: 400;\">1. Crea tu cuenta en Tik Tok Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Primero lo primero. Para comenzar a <strong>emitir anuncios publicitarios en TikTok<\/strong> debes comenzar creando tu cuenta dentro de <a href=\"https:\/\/www.tiktok.com\/business\/en\/\"><strong>TikTok Ads<\/strong><\/a> d\u00e1ndole clic al bot\u00f3n de<strong> \u201cCreate an Ad\u201d<\/strong>. Ten en cuenta que el proceso es r\u00e1pido y sencillo; ya que, el proceso que presenta esta red social est\u00e1 totalmente automatizada.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2084\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad.jpg\" alt=\"\" width=\"1500\" height=\"760\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad.jpg 1500w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-300x152.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-1024x519.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-768x389.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-696x353.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-1068x541.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Tik-Tok-Create-an-ad-829x420.jpg 829w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><em><span style=\"font-weight: 400;\">Fuente: @cyberclick\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Crea_una_campana_de_anuncios\"><\/span><span style=\"font-weight: 400;\">2. Crea una campa\u00f1a de anuncios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que ya estamos dentro de la plataforma, revisemos la pesta\u00f1a de <strong>\u201cCampana\u201d o \u201cCampaign\u201d<\/strong> para, posteriormente, darle clic a<strong> \u201cCrear\u201d o \u201cCreate\u201d<\/strong> (dependiendo en que idioma este tu app).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2086 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x.jpg\" alt=\"\" width=\"1600\" height=\"516\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x.jpg 1600w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-300x97.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-1024x330.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-768x248.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-1536x495.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-696x224.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-1068x344.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiktok-ads-create-campaign-800@2x-1302x420.jpg 1302w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-weight: 400;\">Fuente: @cyberclick\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Listo! Una vez dentro, selecciona el objetivo que va a tener tu anuncio. <strong>La publicidad en TikTok te brinda 5 opciones de las cuales puedes elegir<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2087\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1.jpg\" alt=\"\" width=\"1200\" height=\"726\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-300x182.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-1024x620.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-768x465.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-696x421.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-1068x646.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivos-publicidad-tiktok-1-694x420.jpg 694w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\"><em>Fuente: @cyberclick\u00a0<\/em>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con los objetivos ya seleccionados en momento de ingresar el presupuesto, si va a ser diario o total. En cualquiera de los casos la plataforma te designa ingresar el monto m\u00ednimo de campa\u00f1a en base al tiempo de duraci\u00f3n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Configura_las_ubicaciones_detalles_y_segmentacion\"><\/span><span style=\"font-weight: 400;\">3. Configura las ubicaciones, detalles y segmentaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Comencemos con los anuncios! Tenemos que seleccionar el grupo de anuncios de nuestra campa\u00f1a. En este punto debemos elegir las segmentaciones y ubicaciones de los diferentes buyer personas o p\u00fablico objetivo que tu empresa presente.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2088\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok.jpg\" alt=\"\" width=\"1200\" height=\"702\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-300x176.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-1024x599.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-768x449.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-696x407.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-1068x625.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/plataformas-publicidad-tiktok-718x420.jpg 718w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\"> <em>Fuente: @cyberclick\u00a0<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si nos referimos a la ubicaci\u00f3n, una de las ventajas que te brinda <strong>la publicidad en TikTok<\/strong> es seleccionar manualmente las plataformas en donde deseas que se muestren los anuncios. Tambi\u00e9n tienes la opci\u00f3n autom\u00e1tica. Luego, de seleccionar tu destino debes introducir los detalles necesarios como URL, nombres a mostrar, im\u00e1genes, etc.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2089\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok.jpg\" alt=\"\" width=\"1200\" height=\"1093\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-300x273.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-1024x933.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-768x700.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-696x634.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-1068x973.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/promocion-publicidad-tiktok-461x420.jpg 461w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-weight: 400;\">Fuente: @cyberclick\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y, finalmente, <strong>selecciona el \u201cTargeting\u201d<\/strong>; es decir, la segmentaci\u00f3n de tu p\u00fablico objetivo por intereses, sexo, idioma, etc.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2090\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok.jpg\" alt=\"\" width=\"1200\" height=\"849\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-300x212.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-1024x724.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-768x543.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-100x70.jpg 100w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-696x492.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-1068x756.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/objetivo-publicidad-tiktok-594x420.jpg 594w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-weight: 400;\">Fuente: @cyberclick\u00a0<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Determina_tu_presupuesto_duracion_y_los_objetivos\"><\/span><span style=\"font-weight: 400;\">4. Determina tu presupuesto, duraci\u00f3n y los objetivos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dentro de la opci\u00f3n de<strong> \u201cBudget &amp; Schedule\u201d<\/strong>; es decir, presupuesto y calendario, determina la cantidad destina para tus campa\u00f1as y las fechas en que estas van a ser emitidas.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2091\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok.jpg\" alt=\"\" width=\"1200\" height=\"926\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-300x232.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-1024x790.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-768x593.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-696x537.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-1068x824.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/presupuesto-y-programacion-publicidad-tiktok-544x420.jpg 544w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\"><em>Fuente: @cyberclick\u00a0<\/em>\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Disena_tu_anuncio\"><\/span><span style=\"font-weight: 400;\">5. Dise\u00f1a tu anuncio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta es <strong>la etapa m\u00e1s divertida y creativa<\/strong> que tu empresa debe realizar. Emite im\u00e1genes y videos en los formatos horizontal, vertical y cuadrado. Para facilitar tu trabajo, <strong>la publicidad en TikTok te brinda<\/strong> la herramienta de <strong>\u201cVideo Creation Kit\u201d<\/strong> en donde te proporciona plantillas de videos o im\u00e1genes que puedes personalizar.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2092\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok.jpg\" alt=\"\" width=\"1200\" height=\"636\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-300x159.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-1024x543.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-768x407.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-696x369.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-1068x566.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/anuncios-publicidad-tiktok-792x420.jpg 792w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-weight: 400;\">Fuente: @cyberclick\u00a0<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Optimiza_tu_anuncio\"><\/span><span style=\"font-weight: 400;\">6. Optimiza tu anuncio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Y listo! Comienza a potenciar a tu empresa por medio de<strong> la publicidad en TikTok.<\/strong> No olvides siempre optimizar las estrategias y contenido de tus anuncios en base a los resultados obtenidos en tus campa\u00f1as.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recuerda que antes de posicionar una empresa dentro de cualquier red social debemos analizar d\u00f3nde se encuentra el p\u00fablico objetivo de tu empresa para comenzar a emitir mensajes y lanzar campa\u00f1as de publicidad o Marketing. En este caso, nos enfocaremos a desarrollar una publicidad en TikTok; con la finalidad, de potenciar tus campa\u00f1as.\u00a0 No es [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-2082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad en TikTok: Aprende a realizar campa\u00f1as dentro de la plataforma - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprende a crear campa\u00f1as de publicidad en TikTok para incrementar las visitas a tu empresa de manera interactiva y creativa. 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