{"id":2098,"date":"2020-08-04T15:35:51","date_gmt":"2020-08-04T20:35:51","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2098"},"modified":"2020-09-25T19:55:53","modified_gmt":"2020-09-26T00:55:53","slug":"publicidad-en-tiktok-tu-empresa-deberia-utilizarla","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-tu-empresa-deberia-utilizarla\/","title":{"rendered":"Publicidad en TikTok: \u00bfTu empresa deber\u00eda utilizarla?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">TikTok, en la actualidad, se ha convertido en una de los aplicativos m\u00e1s utilizados y descargados por los usuarios y empresas. Las cifras que presenta esta plataforma digital es de 1.500 millones de descargas del aplicativo y 800 millones de usuarios activos por cada mes, aproximadamente. \u00bfMillones? Si, millones. Es en base a estas cifras que varias empresas han optado por realizar publicidad en TikTok.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debemos reconocer que hasta el momento existe una gran cantidad de la poblaci\u00f3n, a nivel mundial, que desconocen de la creaci\u00f3n de esta nueva app de entretenimiento, especialmente, los usuarios mayores a 30 a\u00f1os. \u00bfA qu\u00e9 se debe esto? A diferencia de Facebook, una de las plataformas m\u00e1s utilizadas, TikTok est\u00e1 enfocado en un p\u00fablico espec\u00edfico que se determina desde las edades de 10 a 18 a\u00f1os; es decir, un p\u00fablico centennial.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este detalle beneficia en grandes cantidades a las empresas o negocios; las cuales, presentan como buyer persona o audiencia j\u00f3venes. Por ello, en el siguiente art\u00edculo vamos a conocer si tu empresa puede hacer uso de la publicidad en TikTok para potenciar tu marca e incrementar los ingresos de esta.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/en\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2101 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1.jpeg\" alt=\"\" width=\"1557\" height=\"750\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1.jpeg 1557w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-300x145.jpeg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-1024x493.jpeg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-768x370.jpeg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-1536x740.jpeg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-696x335.jpeg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-1068x514.jpeg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/estrellas-tik-tok-marketingdigitalnews-1-872x420.jpeg 872w\" sizes=\"auto, (max-width: 1557px) 100vw, 1557px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69690d199a4e5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69690d199a4e5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-tu-empresa-deberia-utilizarla\/#%C2%BFMi_empresa_puede_utilizar_la_publicidad_en_TikTok\" title=\"\u00bfMi empresa puede utilizar la publicidad en TikTok?\">\u00bfMi empresa puede utilizar la publicidad en TikTok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-tu-empresa-deberia-utilizarla\/#1_Determina_quienes_son_tus_buyer_personas\" title=\"1. Determina quienes son tus buyer personas\">1. Determina quienes son tus buyer personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-tu-empresa-deberia-utilizarla\/#2_Presupuestos_para_las_campanas\" title=\"2. Presupuestos para las campa\u00f1as\">2. Presupuestos para las campa\u00f1as<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFMi_empresa_puede_utilizar_la_publicidad_en_TikTok\"><\/span><b>\u00bfMi empresa puede utilizar la publicidad en TikTok?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que TikTok es una de las oportunidades m\u00e1s acertadas para las empresas que buscan anunciar sus productos o servicios de manera interactiva y creativa por medio de campa\u00f1as publicitarias o de marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La publicidad en TikTok te ofrece una serie de opciones interactivas y personalizadas en donde puedes direccionar tus campa\u00f1as a un determinado p\u00fablico objetivo que tu empresa busca.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nuevamente, \u00bfa qui\u00e9n nos dirigimos y qu\u00e9 necesitamos para hacer publicidad en TikTok?:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Determina_quienes_son_tus_buyer_personas\"><\/span><span style=\"font-weight: 400;\">1. Determina quienes son tus buyer personas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que tu p\u00fablico objetivo debe tener un rango de edad menor de 30 a\u00f1os para lograr captar su atenci\u00f3n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Presupuestos_para_las_campanas\"><\/span><span style=\"font-weight: 400;\">2. Presupuestos para las campa\u00f1as<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Son varias las marcas, a nivel internacional, que hacen uso de esta plataforma para emitir sus campa\u00f1as de marketing, tales como Nike, Disney y GrubHub; ya que, estas grandes empresas han logrado pagar los altos precios de campa\u00f1as publicitarias que presenta esta app.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debido a que TikTok es nueva en el mercado sus precios para realizar publicidad son altos con el monto m\u00ednimo de 20 euros diarios; por ello, te recomendamos que si tu empresa es peque\u00f1a puede que esta estrategia no sea rentable para tu marca. Pero esta situaci\u00f3n va cambiar a futuro.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, en la actualidad, se ha convertido en una de los aplicativos m\u00e1s utilizados y descargados por los usuarios y empresas. Las cifras que presenta esta plataforma digital es de 1.500 millones de descargas del aplicativo y 800 millones de usuarios activos por cada mes, aproximadamente. \u00bfMillones? Si, millones. Es en base a estas cifras [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-2098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad en TikTok: \u00bfTu empresa deber\u00eda utilizarla? - BLOG |<\/title>\n<meta name=\"description\" content=\"Antes de entrar al mundo de la publicidad en TikTok debes conocer si tu empresa es rentable para comenzar a emitir anuncios publicitarios. L\u00e9elo aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/publicidad-en-tiktok-tu-empresa-deberia-utilizarla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en TikTok: \u00bfTu empresa deber\u00eda utilizarla? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Antes de entrar al mundo de la publicidad en TikTok debes conocer si tu empresa es rentable para comenzar a emitir anuncios publicitarios. 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