{"id":2124,"date":"2020-08-13T13:53:06","date_gmt":"2020-08-13T18:53:06","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2124"},"modified":"2020-09-25T19:56:19","modified_gmt":"2020-09-26T00:56:19","slug":"plan-de-medios-digitales-que-son-y-que-herramientas-la-complementan","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-que-son-y-que-herramientas-la-complementan\/","title":{"rendered":"Plan de medios digitales: \u00bfQu\u00e9 son y qu\u00e9 herramientas lo complementan?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No hace poco tiempo atr\u00e1s, las personas sol\u00edamos recibir todo tipo de promociones y ofertas para comprar un producto o servicio a trav\u00e9s de los medios de comunicaci\u00f3n tradicionales como la televisi\u00f3n, radio, pancartas, entre otros. Aunque no podemos negar que este tipo de publicidad se mantiene, ya no presenta la eficacia que de cierta manera presentaba en el pasado, especialmente, gracias a la aparici\u00f3n del plan de medios digitales.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las principales razones por la que las empresas empezaron a desistir de la publicidad tradicional es a causa de los pocos resultados satisfactorios que esta estrategia brindaba y lo excesivo de los costos de inversi\u00f3n que presentaba. Es decir, que muchas veces era mayor el rango de inversi\u00f3n que los ingresos que las empresas esperaban adquirir.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2125\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1.jpg\" alt=\"\" width=\"960\" height=\"519\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1.jpg 960w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1-300x162.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1-768x415.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1-696x376.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/outboundmarkting-1-777x420.jpg 777w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por otro lado, tambi\u00e9n influy\u00f3 el hecho que los consumidores se encuentran realizando nuevas actividades han cambiado sus formas de compra y adquisici\u00f3n de productos o servicios, gracias al incremento del uso de la tecnolog\u00eda en nuestras actividades diarias. En la actualidad, las empresas debemos concentrarnos en los intereses y problemas que los usuarios presentan; con el objetivo, de brindarles una soluci\u00f3n a sus problemas ofreci\u00e9ndoles un servicio o producto determinado.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debido a la evoluci\u00f3n de los consumidores, el marketing tambi\u00e9n ha evolucionado presentando nuevas estrategias para llegar al consumidor como el plan de medios digitales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2126\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital.jpg\" alt=\"\" width=\"1770\" height=\"1011\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital.jpg 1770w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-300x171.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-1024x585.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-768x439.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-1536x877.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-696x398.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-1068x610.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/ia-en-marketing-digital-735x420.jpg 735w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e053bcdab7c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e053bcdab7c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-que-son-y-que-herramientas-la-complementan\/#%C2%BFQue_es_un_plan_de_medios_digitales\" title=\"\u00bfQu\u00e9 es un plan de medios digitales?\">\u00bfQu\u00e9 es un plan de medios digitales?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_plan_de_medios_digitales\"><\/span><b>\u00bfQu\u00e9 es un plan de medios digitales?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Un plan de medios digitales determina las t\u00e1cticas de marketing digital para una campa\u00f1a determinada, ya sea un producto, servicio, oferta promoci\u00f3n, entre otros. Este tipo de campa\u00f1as debe estar enfocado a obtener o alcanzar un objetivo espec\u00edfico utilizando los recursos disponibles.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Muchas veces no es tan f\u00e1cil identificar los medios digitales indicados para llevar a cabo una estrategia de marketing digital potente y fundamental que busque atraer nuevos clientes potenciales, en el caso de ser este tu objetivo para la campa\u00f1a. Por ello, existen una serie de herramientas y recursos que permiten potenciar un plan de medios digitales; los cuales, son:\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Marketing de Contenidos<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <strong><a href=\"https:\/\/atrevete.academy\/blog\/inbound-marketing-la-solucion-para-potenciar-tu-marca-durante-la-crisis\/\">Inbound Marketing<\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Email Marketing<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <strong><a href=\"https:\/\/atrevete.academy\/blog\/las-redes-sociales-mas-utilizadas-en-marketing-y-ventas\/\">Marketing en redes sociales<\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <strong><a href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-ayuda-a-mi-negocio-online\/\">Marketing automation<\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Posicionamiento SEO<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si le agregamos una personalizaci\u00f3n a cada una de las herramientas mostradas que identifique a tu empresa invirtiendo en contenido de valor para tu audiencia; incrementas el rango de confianza con tus clientes.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Hubspot.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2127 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/unnamed.jpg\" alt=\"\" width=\"512\" height=\"472\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/unnamed.jpg 512w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/unnamed-300x277.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/unnamed-456x420.jpg 456w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hace poco tiempo atr\u00e1s, las personas sol\u00edamos recibir todo tipo de promociones y ofertas para comprar un producto o servicio a trav\u00e9s de los medios de comunicaci\u00f3n tradicionales como la televisi\u00f3n, radio, pancartas, entre otros. Aunque no podemos negar que este tipo de publicidad se mantiene, ya no presenta la eficacia que de cierta [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan de medios digitales: \u00bfQu\u00e9 son y qu\u00e9 herramientas lo complementan? - BLOG |<\/title>\n<meta name=\"description\" content=\"Ahora que los consumidores han cambiado su manera de comprar productos o servicios, las empresas deben considerar un plan de medios digitales para atraerlos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-que-son-y-que-herramientas-la-complementan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan de medios digitales: \u00bfQu\u00e9 son y qu\u00e9 herramientas lo complementan? 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