{"id":2131,"date":"2020-08-21T16:47:52","date_gmt":"2020-08-21T21:47:52","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2131"},"modified":"2020-09-25T19:56:25","modified_gmt":"2020-09-26T00:56:25","slug":"marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/","title":{"rendered":"Marketing Digital: \u00bfC\u00f3mo reducir costos manteniendo resultados exitosos?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las frases o comentarios m\u00e1s comunes cuando comenzamos dentro del marketing digital es: \u201cLa mitad de lo que invertimos es un monto perdido\u201d. Lo que nos hace pensar en: \u00bfCu\u00e1l es esa parte que se pierde?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si nos enfocamos en tiempos de crisis, espec\u00edficamente, una de las opciones que han surgido para diversos negocios y empresas es potenciar los montos de inversi\u00f3n en el \u00e1rea de marketing. Sabemos que el marketing digital es una de las estrategias que toda empresa emplea para incrementar sus oportunidades de venta y atraer a clientes potenciales; por ello, es que esta es una de las \u00e1reas en donde se dirige el mayor costo de inversi\u00f3n.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y si nos centramos en una coyuntura en donde la crisis se encuentra afectando a todo tipo de industrias y negocios, la soluci\u00f3n m\u00e1s utilizada es incrementar la inversi\u00f3n en el marketing digital; con el objetivo de, mantener los resultados satisfactorios que se estuvieron ejecutando antes de dicha crisis. Inversi\u00f3n con la que muchas <a href=\"https:\/\/atrevete.academy\/blog\/las-pymes-8-problemas-comunes-y-como-solucionarlo\/\"><strong>Pymes<\/strong><\/a>, emprendimientos y startups, no cuentan.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lo que realmente necesita hacer tu empresa es mantener la misma cantidad de ingresos mientras reducimos los costos de inversi\u00f3n y excesos que la crisis pueda provocar en nuestro negocio. \u00a1Exactamente esa estrategia! Es la que te comentaremos en el siguiente art\u00edculo.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2137\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/market-launch-concept-illustration_114360-1498.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/market-launch-concept-illustration_114360-1498.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/market-launch-concept-illustration_114360-1498-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f0adccad7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f0adccad7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#7_consejos_para_optimizar_los_costos_de_tu_estrategia_de_Marketing_Digital\" title=\"7 consejos para optimizar los costos de tu estrategia de Marketing Digital\u00a0\">7 consejos para optimizar los costos de tu estrategia de Marketing Digital\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#1_Determinar_a_tu_buyer_persona\" title=\"1. Determinar a tu buyer persona\">1. Determinar a tu buyer persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#2_Enfocate_en_tu_Marketing_de_Contenidos\" title=\"2. Enf\u00f3cate en tu Marketing de Contenidos\">2. Enf\u00f3cate en tu Marketing de Contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#3_Analiza_y_controla_tus_resultados\" title=\"3. Analiza y controla tus resultados\">3. Analiza y controla tus resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#4_Planifica_tu_estrategia_de_conversion\" title=\"4. Planifica tu estrategia de conversi\u00f3n\">4. Planifica tu estrategia de conversi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#5_Emplea_el_remarketing\" title=\"5. Emplea el remarketing\">5. Emplea el remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#6_Automatiza_tus_procesos\" title=\"6. Automatiza tus procesos\">6. Automatiza tus procesos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/#7_Navega_nuevos_horizontes_y_aprovecha_las_nuevas_oportunidades\" title=\"7. Navega nuevos horizontes y aprovecha las nuevas oportunidades\">7. Navega nuevos horizontes y aprovecha las nuevas oportunidades<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_consejos_para_optimizar_los_costos_de_tu_estrategia_de_Marketing_Digital\"><\/span><span style=\"font-weight: 400;\">7 consejos para optimizar los costos de tu estrategia de Marketing Digital<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tu empresa necesita seguir manteni\u00e9ndose activa e incrementar las oportunidades de venta atrayendo a nuevos clientes potenciales, para lograrlo debemos determinar 7 factores importantes; los cuales, beneficiaran a tu estrategia de marketing digital.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Determinar_a_tu_buyer_persona\"><\/span><span style=\"font-weight: 400;\">1. Determinar a tu buyer persona<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sin determinar qui\u00e9n es nuestro cliente potencial interesado en nuestros productos o servicios, no podremos estructurar una estrategia de marketing s\u00f3lida y con resultados \u00f3ptimos. Por ello, crea o actualiza, en el caso de tener tiempo dentro de las plataformas digitales, la informaci\u00f3n de tu buyer persona para determinar el contenido relevante en que ellos se encuentren interesados y comienza a confiar en tu empresa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2132\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples.jpg\" alt=\"\" width=\"1000\" height=\"484\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples.jpg 1000w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples-300x145.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples-768x372.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples-696x337.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/How-to-Create-a-Concrete-Buyer-Persona-with-Templates-and-Examples-868x420.jpg 868w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Enfocate_en_tu_Marketing_de_Contenidos\"><\/span><span style=\"font-weight: 400;\">2. Enf\u00f3cate en tu Marketing de Contenidos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una estrategia de marketing no funciona si no presente un contenido potente, directo y sencillo que capte la atenci\u00f3n de tus usuarios. Si no logramos mantener una comunicaci\u00f3n con los clientes entonces ellos no podr\u00e1n conocer de nuestra empresa ni lograr confiar en nosotros al momento de solucionar sus problemas o necesidades a trav\u00e9s de la compra de nuestros productos o servicios.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cHacer Marketing de Contenidos no significa que todo tu enfoque se centre en tu negocio, es importante brindar informaci\u00f3n sobre nosotros despu\u00e9s de determinar la necesidad del cliente\u201d.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2133\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/landing-page-concept-design-process_23-2148298749.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/landing-page-concept-design-process_23-2148298749.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/landing-page-concept-design-process_23-2148298749-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/landing-page-concept-design-process_23-2148298749-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/landing-page-concept-design-process_23-2148298749-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Analiza_y_controla_tus_resultados\"><\/span><span style=\"font-weight: 400;\">3. Analiza y controla tus resultados<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cuando nuestro presupuesto es ajustado, debemos reconocer cada acci\u00f3n que realicemos dentro de nuestra estrategia de marketing digital y determinar si esta se encuentra generando los resultados que esperamos. De lo contrario, si no nos brinda resultados \u00f3ptimos tenemos que cambiarla y optimizarla inmediatamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nunca olvides revisar tus m\u00e9tricas constantemente.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2135\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/business-performance-analysis-with-graphs_53876-59914.jpg\" alt=\"\" width=\"626\" height=\"416\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/business-performance-analysis-with-graphs_53876-59914.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/business-performance-analysis-with-graphs_53876-59914-300x199.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Planifica_tu_estrategia_de_conversion\"><\/span><span style=\"font-weight: 400;\">4. Planifica tu estrategia de conversi\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dependiendo de los resultados que busques, ya sea a largo o corto plazo, es importante que consideremos en qu\u00e9 parte del embudo de conversi\u00f3n se encuentra el usuario. Principalmente, porque si basamos nuestra estrategia a trav\u00e9s del contenido de valor, no podemos repetir la misma informaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El contenido var\u00eda en base al avance que presenta el usuario.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2134 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/marketing-funnel-background_23-2148007945.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/marketing-funnel-background_23-2148007945.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/marketing-funnel-background_23-2148007945-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/marketing-funnel-background_23-2148007945-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/marketing-funnel-background_23-2148007945-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Emplea_el_remarketing\"><\/span><span style=\"font-weight: 400;\">5. Emplea el remarketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El remarketing o retargeting es otra de las estrategias fundamentales a emplear dentro del marketing digital y; el cual, aporta a una reducci\u00f3n de presupuesto para mantener resultados satisfactorios. \u00bfEn qu\u00e9 se enfoca el remarketing? A reconectar con tus clientes existentes quienes realizaron una compra anteriormente o para quienes se quedaron en el recorrido del comprador, pero nunca realizar la acci\u00f3n de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haciendo uso de estrategias que brindaron resultados exitosos es una forma de reducir los costos de inversi\u00f3n en el marketing digital.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Automatiza_tus_procesos\"><\/span><span style=\"font-weight: 400;\">6. Automatiza tus procesos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">El <strong><a href=\"https:\/\/atrevete.academy\/blog\/marketing-automation-como-crear-un-plan-de-marketing-adecuado\/\">marketing automation<\/a><\/strong> es una de las herramientas m\u00e1s sencillas de emplear; el cual, busca ahorrarte dinero y tiempo al momento de interactuar con tus clientes potenciales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2136\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiny-woman-using-mobile-assistant-with-chatbot_74855-7883.jpg\" alt=\"\" width=\"626\" height=\"391\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiny-woman-using-mobile-assistant-with-chatbot_74855-7883.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/tiny-woman-using-mobile-assistant-with-chatbot_74855-7883-300x187.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Navega_nuevos_horizontes_y_aprovecha_las_nuevas_oportunidades\"><\/span><span style=\"font-weight: 400;\">7. Navega nuevos horizontes y aprovecha las nuevas oportunidades<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En cada crisis, el enfoque var\u00eda; por lo tanto, tu contenido tambi\u00e9n. Aprendamos a adaptar nuestras empresas a las nuevas tecnolog\u00edas y tendencias que surgen constantemente en la industria; ya que, muchas de estas buscan incrementar tus oportunidades de venta frente a un p\u00fablico determinado e interesado en tu marca.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-671 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png\" alt=\"\" width=\"1920\" height=\"238\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/08\/8Mesa-de-trabajo-1CTAtallerfbchatbot-1-1068x132.png 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las frases o comentarios m\u00e1s comunes cuando comenzamos dentro del marketing digital es: \u201cLa mitad de lo que invertimos es un monto perdido\u201d. Lo que nos hace pensar en: \u00bfCu\u00e1l es esa parte que se pierde?\u00a0 Si nos enfocamos en tiempos de crisis, espec\u00edficamente, una de las opciones que han surgido para diversos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Digital: \u00bfC\u00f3mo reducir costos manteniendo resultados exitosos? - BLOG |<\/title>\n<meta name=\"description\" content=\"Toma en cuenta las siguientes estrategias para seguir potenciando tu estrategia de marketing digital sin tener que incrementar tu costo de inversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: \u00bfC\u00f3mo reducir costos manteniendo resultados exitosos? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Toma en cuenta las siguientes estrategias para seguir potenciando tu estrategia de marketing digital sin tener que incrementar tu costo de inversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-21T21:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-26T00:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/illustration-team-management-cartoon-flat_81522-3998.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/marketing-digital-como-reducir-costos-manteniendo-resultados-exitosos\/\",\"name\":\"Marketing Digital: \u00bfC\u00f3mo reducir costos manteniendo resultados exitosos? 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