{"id":2153,"date":"2020-08-24T15:49:19","date_gmt":"2020-08-24T20:49:19","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2153"},"modified":"2020-09-25T19:56:41","modified_gmt":"2020-09-26T00:56:41","slug":"casos-de-exito-3-planes-de-medios-digitales-que-sobresalieron","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/casos-de-exito-3-planes-de-medios-digitales-que-sobresalieron\/","title":{"rendered":"Casos de \u00e9xito: 3 Planes de medios digitales que sobresalieron"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antes de comenzar mencionando los casos de \u00e9xito de 3 empresas que lograron obtener exitosos <strong><a href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-que-son-y-que-herramientas-la-complementan\/\">planes de medios digitales<\/a><\/strong>, recordemos que un plan exitoso requiere determinadas t\u00e9cnicas de marketing digital; las cuales, buscan potenciar una campa\u00f1a de marketing de un producto o servicio.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Un plan de medios digitales se centra en alcanzar los objetivos planteados por tu empresa con los recursos obtenidos de los resultados. Por ello, para tener una mejor visi\u00f3n de c\u00f3mo trabajar un plan exitoso te presentamos tres modelos que pueden aportar al desarrollo de tu empresa; agregando sus propios criterios.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2158 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/social-media-marketing-mobile-phone-concept_52683-32484.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/social-media-marketing-mobile-phone-concept_52683-32484.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/social-media-marketing-mobile-phone-concept_52683-32484-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f8e959d23d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f8e959d23d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/casos-de-exito-3-planes-de-medios-digitales-que-sobresalieron\/#3_Casos_de_exito_de_planes_de_medios_digitales\" title=\"3 Casos de \u00e9xito de planes de medios digitales\">3 Casos de \u00e9xito de planes de medios digitales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Casos_de_exito_de_planes_de_medios_digitales\"><\/span><span style=\"font-weight: 400;\">3 Casos de \u00e9xito de planes de medios digitales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. ZENITH<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zenith es una de las empresas que lidera las comunicaciones y compras para una larga lista de marcas. Esta empresa es uno de los clientes de la agencia GlobalWebIndex quienes reportaron un caso de \u00e9xito en base al plan de medios digitales de su empresa cliente.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zenith ten\u00eda como objetivo principal mantener las tendencias activas que buscaban sus clientes y determinar las oportunidades que ellos pudieran tener, a\u00fan m\u00e1s que los intereses de sus competidores. Para ello, debieron enfocar su fuente de datos a un perfil de consumidor en diferentes regiones del mundo; con el objetivo de, incrementar la base de datos y organizarla para alcanzar los objetivos planteados.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2157\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook.jpg 1280w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-1024x682.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-1068x712.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/facebook-630x420.jpg 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong>2. DECATHLON<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La marca de Decathlon hizo uso de un plan de medios digitales; con el objetivo, de innovar y comprender a detalle las necesidades de sus clientes. Por ello, gracias a la campa\u00f1a que realiz\u00f3 la empresa logr\u00f3 posicionarse entre buenos puestos en Espa\u00f1a obteniendo m\u00e1s de 1500 millones de euros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La ganancia y \u00e9xito de esta empresa no fue solo por suerte, sino la dedicaci\u00f3n y esfuerzo que la marca puso en conjunto con su equipo de Marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2155\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon.jpg\" alt=\"\" width=\"1139\" height=\"688\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon.jpg 1139w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-300x181.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-1024x619.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-768x464.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-696x420.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-1068x645.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Ejemplo-del-plan-de-medios-digitales-de-Decathlon-695x420.jpg 695w\" sizes=\"auto, (max-width: 1139px) 100vw, 1139px\" \/><\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><em><span style=\"font-weight: 400;\">@hubspot\u00a0<\/span><\/em><\/p>\n<p><strong>3. DISABLEDGO<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Otra de las empresas que obtuvo un gran \u00e9xito gracias al plan de medios digitales es DisabledGo una empresa que busca proveer informaci\u00f3n a personas con incapacidades. Uno de los objetivos que buscaban alcanzar posicionamiento SEO para una de sus nuevas plataformas, adquiriendo nuevos clientes sin perder a los que ya exist\u00edan.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2156\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo.jpg\" alt=\"\" width=\"1500\" height=\"621\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo.jpg 1500w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-300x124.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-1024x424.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-768x318.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-696x288.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-1068x442.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/DisabledGo_logo-1014x420.jpg 1014w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Hubspot.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de comenzar mencionando los casos de \u00e9xito de 3 empresas que lograron obtener exitosos planes de medios digitales, recordemos que un plan exitoso requiere determinadas t\u00e9cnicas de marketing digital; las cuales, buscan potenciar una campa\u00f1a de marketing de un producto o servicio.\u00a0 Un plan de medios digitales se centra en alcanzar los objetivos planteados [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casos de \u00e9xito: 3 Planes de medios digitales que sobresalieron - BLOG |<\/title>\n<meta name=\"description\" content=\"conoce los 3 casos de \u00e9xito que han logrado obtener resultados exitosos al emplear un plan de medio digitales determinado. 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