{"id":2179,"date":"2020-08-28T01:46:56","date_gmt":"2020-08-28T06:46:56","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2179"},"modified":"2020-09-25T19:57:02","modified_gmt":"2020-09-26T00:57:02","slug":"facebook-business-crea-grupos-de-marketing-que-atraigan-clientes-a-tu-empresa","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/facebook-business-crea-grupos-de-marketing-que-atraigan-clientes-a-tu-empresa\/","title":{"rendered":"Facebook Business: Crea grupos de marketing que atraigan clientes a tu empresa"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si eres de las personas que se encuentra en <strong>Facebook<\/strong> constantemente, entonces conoces el <strong>poder y la influencia que presenta esta plataforma hacia sus usuarios.<\/strong> Especialmente, si nos enfocamos en <strong>Facebook Business<\/strong> (estrategias para empresas y negocios) en donde varias marcas y empresas est\u00e1n creando grupos o comunidades en donde se env\u00eda informaci\u00f3n relevante para los participantes.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfNo te has dado cuenta que los grupos en Facebook han ido increment\u00e1ndose poco a poco? Los <strong>grupos en Facebook<\/strong> estuvieron incorporados en esta red social desde 2016; con el objetivo de, <strong>mantener reuniones y conversaciones privadas o p\u00fablicas entre personas.<\/strong> Y hasta ahora, mantienen el mismo objetivo, con la diferencia que ahora las empresas son quienes mejor provecho est\u00e1n buscando obtener de ellos, us\u00e1ndolos como parte de <strong>una estrategia de marketing en redes sociales.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te mostraremos c\u00f3mo crear un grupo en esta plataforma digital como parte de tu estrategia de Marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2180\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-300x157.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-1024x536.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-768x402.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-696x364.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-1068x559.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/Groups2-803x420.jpg 803w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a50a8f279503\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50a8f279503\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/facebook-business-crea-grupos-de-marketing-que-atraigan-clientes-a-tu-empresa\/#%C2%BFComo_crear_un_grupo_o_comunidad_en_Facebook_para_mi_empresa_%E2%80%93_Facebook_Business\" title=\"\u00bfC\u00f3mo crear un grupo o comunidad en Facebook para mi empresa? \u2013 Facebook Business\">\u00bfC\u00f3mo crear un grupo o comunidad en Facebook para mi empresa? \u2013 Facebook Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_crear_un_grupo_o_comunidad_en_Facebook_para_mi_empresa_%E2%80%93_Facebook_Business\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo crear un grupo o comunidad en Facebook para mi empresa? \u2013 Facebook Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Facebook groups<\/strong>, traducido al espa\u00f1ol como grupos en Facebook, es una de las herramientas que busca incrementar el <strong>engagement<\/strong> entre tu empresa y tus clientes potenciales. <strong>Agreg\u00e1ndole valor a tu estrategia de marketing dentro de las redes sociales.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No podemos considerar a los grupos de Facebook como un espacio en donde buscamos vender nuestros productos o servicios a los usuarios. \u00a1NO! Todo lo contrario, <strong>aprovechemos la oportunidad de generar una comunicaci\u00f3n con usuarios interesados en tu empresa, productos y servicios.<\/strong> De esta manera no solo podr\u00e1s mejorar la relaci\u00f3n de confianza, sino que enviando el contenido de valor correcto podr\u00e1s incrementar las oportunidades de venta para tu negocio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2182\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/08\/privacy-refresh-nrp-image.gif\" alt=\"\" width=\"1440\" height=\"998\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cEs mejor crear un grupo propio para tu empresa en donde t\u00fa puedes controlar y monitorear el contenido que se emite.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora, te recomendamos crear grupos que <strong>segmenten a tus leads o prospectos por intereses, problemas semejantes<\/strong> <strong>y por las fases en las que se encuentran<\/strong> dentro del recorrido del comprador.\u00a0 Una vez hecho esta separaci\u00f3n, crear o participar de un grupo en Facebook es sencillo, solo sigue los siguientes pasos:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Desde tu computadora, entra a Facebook y hazle clic en la pesta\u00f1a de \u201cGrupos\u201d.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Selecciona \u201ccrear un grupo\u201d.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Llena la informaci\u00f3n necesaria (nombre, descripci\u00f3n, etc).<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Y listo! Tu grupo fue creado satisfactoriamente.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><em>Referencias tomadas y adaptadas de Cyberclick.<\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-398 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png\" alt=\"\" width=\"728\" height=\"90\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES.png 728w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/06\/PUBLICIDAD-FB-EMPRENDEDORES-696x86.png 696w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres de las personas que se encuentra en Facebook constantemente, entonces conoces el poder y la influencia que presenta esta plataforma hacia sus usuarios. Especialmente, si nos enfocamos en Facebook Business (estrategias para empresas y negocios) en donde varias marcas y empresas est\u00e1n creando grupos o comunidades en donde se env\u00eda informaci\u00f3n relevante para [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-2179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Business: Crea grupos de marketing que atraigan clientes a tu empresa - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la nueva herramienta que te proporciona Facebook Business con la opci\u00f3n de crear de grupos o comunidades donde tu empresa env\u00eda contenido de valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/facebook-business-crea-grupos-de-marketing-que-atraigan-clientes-a-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Business: Crea grupos de marketing que atraigan clientes a tu empresa - 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