{"id":2209,"date":"2020-09-04T14:43:46","date_gmt":"2020-09-04T19:43:46","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2209"},"modified":"2022-04-17T21:51:22","modified_gmt":"2022-04-18T02:51:22","slug":"plan-de-medios-digitales-como-hacer-un-plan-exitoso","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/","title":{"rendered":"Plan de Medios Digitales: \u00bfC\u00f3mo hacer un plan exitoso?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nuestra manera de comprar y comunicarnos ha cambiado notoriamente desde que la revoluci\u00f3n digital inici\u00f3, esto incluye a las estrategias y campa\u00f1as de publicidad tambi\u00e9n. Por eso, para lograr captar la atenci\u00f3n de un cliente actual, es necesario tener un adecuado plan de medios digitales.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tu empresa debe adaptar e integrar un plan de medios digitales a su estrategia de marketing y para lograrlo, en el siguiente art\u00edculo te compartiremos las 5 fases a considerar durante este proceso.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2210 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021.jpg\" alt=\"\" width=\"900\" height=\"674\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021.jpg 900w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-300x225.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-768x575.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-265x198.jpg 265w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-696x521.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/catalog-online-courses-isometric-icon-online-education-internet-learning_39422-1021-561x420.jpg 561w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69466a991ff63\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69466a991ff63\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#Fases_para_tu_Plan_de_Medios_Digitales\" title=\"Fases para tu Plan de Medios Digitales\">Fases para tu Plan de Medios Digitales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#1_Determina_los_factores_a_medir\" title=\"1. Determina los factores a medir\">1. Determina los factores a medir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#2_Identifica_el_recorrido_de_tus_consumidores\" title=\"2. Identifica el recorrido de tus consumidores\">2. Identifica el recorrido de tus consumidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#3_Estructura_tu_plan_de_medios_digitales\" title=\"3. Estructura tu plan de medios digitales\">3. Estructura tu plan de medios digitales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#_4_Define_la_estrategia_de_tu_campana\" title=\"\u00a04. Define la estrategia de tu campa\u00f1a\">\u00a04. Define la estrategia de tu campa\u00f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/plan-de-medios-digitales-como-hacer-un-plan-exitoso\/#_5_Se_fiel\" title=\"\u00a05. S\u00e9 fiel\">\u00a05. S\u00e9 fiel<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Fases_para_tu_Plan_de_Medios_Digitales\"><\/span><span style=\"font-weight: 400;\">Fases para tu Plan de Medios Digitales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Determina_los_factores_a_medir\"><\/span><span style=\"font-weight: 400;\">1. Determina los factores a medir<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antes de comenzar a realizar la estructura de tu plan de medios digitales es importante tener los objetivos claros y definir a la audiencia o mercado (buyer persona) a la que te vas a dirigir.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tu objetivo debe ser realista y concreto, muchas empresas realizan un plan de medios sin tener un objetivo establecido; para ello, identifica lo siguientes:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfD\u00f3nde se encuentra tu empresa actualmente?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfQuien o quienes son tu competencia directa?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los resultados que esperas alcanzar con tu plan?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Identifica_el_recorrido_de_tus_consumidores\"><\/span><span style=\"font-weight: 400;\">2. Identifica el recorrido de tus consumidores<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lo bueno de las campa\u00f1as de medios digitales es que cada una de ellas deben ser rastreables y medibles. Por lo tanto, es importante identificar en qu\u00e9 etapa del consumidor (reconocimiento, consideraci\u00f3n, decisi\u00f3n y fidelizaci\u00f3n) se encuentra tu lead o prospecto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El objetivo ac\u00e1 es poder ayudar y guiar a nuestros usuarios durante su visita en nuestra marca satisfaciendo todo tipo de dudas y problemas a trav\u00e9s del marketing conversacional o el contenido de valor que emitimos. Presta mucha atenci\u00f3n a la fase en la que se encuentra el usuario, especialmente, al momento de enviar informaci\u00f3n relevante; ya que, no podemos ofrecer el mismo contenido en la fase de decisi\u00f3n como en la de reconocimiento. \u00a1Error!<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2212 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716.jpg\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716.jpg 900w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716-768x768.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716-696x696.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/marketing-conversion-flat-background_23-2147998716-420x420.jpg 420w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Estructura_tu_plan_de_medios_digitales\"><\/span><span style=\"font-weight: 400;\">3. Estructura tu plan de medios digitales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una vez que tengamos definido los objetivos y la audiencia, a quien nos vamos a dirigir, podemos comenzar la etapa estructuraci\u00f3n de nuestro plan de medios digitales. Entonces pregunt\u00e9monos: \u00bfCu\u00e1l va a ser el plan de medios que utilizare para encontrar a mis consumidores?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Te recomendamos desarrollar una ruta de acci\u00f3n tomando en cuenta los siguientes puntos:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Desarrolla la descripci\u00f3n de tu producto o servicio.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Determina tu posici\u00f3n actual en el mercado.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Realiza una lista de tus competidores directos e indirectos.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Define el objetivo de tu campa\u00f1a publicitaria.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estable el tiempo de exposici\u00f3n, alcance y amplitud de tu estrategia.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Revisa tu disposici\u00f3n financiera para la inversi\u00f3n de tu campa\u00f1a.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Describe a tus buyer persona.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una vez determinado todos estos puntos, estaremos listos para continuar con nuestra campa\u00f1a.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"_4_Define_la_estrategia_de_tu_campana\"><\/span><span style=\"font-weight: 400;\">\u00a04. <\/span><span style=\"font-weight: 400;\">Define la estrategia de tu campa\u00f1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aqu\u00ed nos dividimos en dos opciones:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfA d\u00f3nde quiero ir?: Nuevamente, tengamos en cuenta la audiencia y los objetivos para determinar a d\u00f3nde queremos ir y dirigir nuestra campa\u00f1a. \u00bfA d\u00f3nde queremos llegar c\u00f3mo empresa con nuestra campa\u00f1a publicitaria?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ya s\u00e9 a d\u00f3nde quiero ir: Si ya tenemos todo listo, determinemos cu\u00e1les son las estrategias que vamos a utilizar y en qu\u00e9 plataformas:<\/span>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estrategia de redes sociales<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estrategia SEO<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estrategia publicitaria en sitios con contenido espec\u00edfico.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2211 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148427241.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148427241.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148427241-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148427241-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148427241-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"_5_Se_fiel\"><\/span><span style=\"font-weight: 400;\">\u00a05. <\/span><span style=\"font-weight: 400;\">S\u00e9 fiel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sabemos que al momento de emprender con un nuevo proyecto el camino es largo y complicado, muchas veces varias empresas o negocios comienzan a abandonar tus planes de medios digitales o estrategias de marketing porque no est\u00e1n obteniendo los resultados que esperaban.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debemos entender que las estrategias con resultados \u00f3ptimos llevan tiempo de trabajar para generar impacto, podemos comenzar a solucionar contenidos u optimizar estrategias en tiempo real. Ya sea probando diferentes tem\u00e1ticas, cambiando la tem\u00e1tica de mi campana, mejorando las im\u00e1genes, entre otros. Pero lo que si no debemos hacer es abandonar nuestros planes, seamos fieles a nuestras estructuras y optimicemos si es necesario.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Hubspot.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra manera de comprar y comunicarnos ha cambiado notoriamente desde que la revoluci\u00f3n digital inici\u00f3, esto incluye a las estrategias y campa\u00f1as de publicidad tambi\u00e9n. Por eso, para lograr captar la atenci\u00f3n de un cliente actual, es necesario tener un adecuado plan de medios digitales.\u00a0 Tu empresa debe adaptar e integrar un plan de medios [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan de Medios Digitales: \u00bfC\u00f3mo hacer un plan exitoso? - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprende como realizar un plan de medios digitales exitosa para las campa\u00f1as de marketing de tu empresa. 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