{"id":2226,"date":"2020-09-08T14:47:20","date_gmt":"2020-09-08T19:47:20","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2226"},"modified":"2020-11-09T14:08:35","modified_gmt":"2020-11-09T19:08:35","slug":"social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/","title":{"rendered":"Social Media Marketing: 8 Pasos para potenciar tu empresa en redes"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfSab\u00edas que somos m\u00e1s de 3.2 billones de personas que tenemos una cuenta dentro de alguna red social? <strong>Las redes sociales<\/strong>, o <strong>Social Media<\/strong>, han <strong>generado un gran impacto en nosotros<\/strong>; ya que, han llegado a <strong>modificar nuestra manera de comunicarnos<\/strong> y hasta c\u00f3mo <strong>realizar las compras<\/strong> de una producto o servicio. Por lo que, si eres un <strong>emprendedor que busca iniciar una empresa peque\u00f1a o <a href=\"https:\/\/atrevete.academy\/blog\/e-commerce-4-tacticas-de-marketing-para-tu-negocio-online\/\">negocio online<\/a><\/strong> en esta nueva modalidad de compra, el<strong> social media marketing<\/strong> es una buena noticia para ti.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al saber que nuestro p\u00fablico objetivo se encuentra dentro de <a href=\"https:\/\/atrevete.academy\/blog\/las-redes-sociales-mas-utilizadas-en-marketing-y-ventas\/\"><strong>las redes sociales<\/strong><\/a>, hacer una estrategia de <strong>social media marketing<\/strong> puede ayudar a <strong>potenciar tu empresa desde el comienzo<\/strong>; ya que, el porcentaje que los usuarios compren un producto o servicio a tu marca a trav\u00e9s de estas plataformas es del 74%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cLos consumidores actuales se sienten m\u00e1s c\u00f3modos realizando sus compras a trav\u00e9s de las redes sociales.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te brindaremos los 8 pasos con los que tu empresa debe comenzar a hacer uso del social media marketing como parte de tu estrategia en las redes sociales.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2228 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148434117.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148434117.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148434117-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148434117-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148434117-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0928de657b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0928de657b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#8_pasos_del_social_media_marketing_para_tu_empresa\" title=\"8 pasos del social media marketing para tu empresa\">8 pasos del social media marketing para tu empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#1_Determina_quien_es_tu_publico_objetivo\" title=\"1. Determina qui\u00e9n es tu p\u00fablico objetivo\">1. Determina qui\u00e9n es tu p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#2_Elige_la_red_social_adecuada\" title=\"2. Elige la red social adecuada\">2. Elige la red social adecuada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#3_Usa_el_%E2%80%98eye-catching_en_imagenes_y_videos\" title=\"3. Usa el \u2018eye-catching\u2019 en im\u00e1genes y videos\">3. Usa el \u2018eye-catching\u2019 en im\u00e1genes y videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#4_Calidad_sobre_cantidad\" title=\"4. Calidad sobre cantidad\">4. Calidad sobre cantidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#5_Se_parte_de_las_conversaciones_Social_Media\" title=\"5. S\u00e9 parte de las conversaciones Social Media\">5. S\u00e9 parte de las conversaciones Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#6_Programa_tus_publicaciones\" title=\"6. Programa tus publicaciones\">6. Programa tus publicaciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#7_Utiliza_el_Social_Commerce\" title=\"7. Utiliza el Social Commerce\">7. Utiliza el Social Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/atrevete.academy\/blog\/social-media-marketing-8-pasos-para-potenciar-tu-empresa-en-redes\/#8_Analiza_y_monitorea_tus_metricas_en_social_media\" title=\"8. Analiza y monitorea tus m\u00e9tricas en social media\">8. Analiza y monitorea tus m\u00e9tricas en social media<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_pasos_del_social_media_marketing_para_tu_empresa\"><\/span><span style=\"font-weight: 400;\">8 pasos del social media marketing para tu empresa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sabemos que, al comenzar un nuevo proyecto, el tiempo, presupuesto y herramientas son limitadas ocasionando que, muchas veces, emprendedores como tu deben desistir de sus sue\u00f1os para poder lograr potenciar su marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero, nada que una buena estrategia de <strong>social media marketing<\/strong> no pueda ayudar a <strong>incrementar las oportunidades de venta<\/strong> frente a una situaci\u00f3n de angustia y limitaci\u00f3n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Determina_quien_es_tu_publico_objetivo\"><\/span><span style=\"font-weight: 400;\">1. Determina qui\u00e9n es tu p\u00fablico objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uno de los beneficios del <strong>social media marketing<\/strong> es que las mismas plataformas te brindan <strong>la informaci\u00f3n sobre los intereses y gustos de los usuarios interesados<\/strong> en tu empresa y productos o servicios que ofrece.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con esta informaci\u00f3n recopilada, tu marca podr\u00e1 poner a prueba una estrategia de marketing ideal basada en sus necesidades acerc\u00e1ndose a clientes que busquen concretar una compra. Es decir, tus oportunidades de venta empezar\u00e1n a incrementarse.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Elige_la_red_social_adecuada\"><\/span><span style=\"font-weight: 400;\">2. Elige la red social adecuada<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda: <strong>no puedes estar en todas las redes sociales al mismo tiempo<\/strong>. Por dos razones principales:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Nuestro p\u00fablico objetivo no se encuentra en todas las redes sociales que existen en el mercado.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Las redes sociales no presentan las mismas herramientas ni alcances para adaptarse a una campa\u00f1a publicitaria pensada, por ejemplo, para Facebook.\u00a0 \u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2229 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/mobile-marketing-concept_23-2148642675.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/mobile-marketing-concept_23-2148642675.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/mobile-marketing-concept_23-2148642675-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Concentr\u00e9monos, principalmente, en <strong>las redes sociales<\/strong> que se adaptan a los objetivos que tu empresa busca alcanzar y en donde se encuentran m\u00e1s activos nuestros <strong>buyer personas.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Es mejor obtener resultados positivos y s\u00f3lidos en una red social que fracasar en todas al mismo tiempo.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Usa_el_%E2%80%98eye-catching_en_imagenes_y_videos\"><\/span><span style=\"font-weight: 400;\">3. Usa el \u2018eye-catching\u2019 en im\u00e1genes y videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hacer uso de <strong>im\u00e1genes o videos con la mejor calidad,<\/strong> es un factor que aporta a tu campa\u00f1a de social media marketing. Como en el comercio online el usuario no puede tocar y probar los productos es importante tener una imagen referencia de alta calidad que llame la atenci\u00f3n de los clientes potenciales. Y, as\u00ed, demostrar el servicio de calidad que tu empresa ofrece.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2233 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/sharing-content-social-media_23-2148526235.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/sharing-content-social-media_23-2148526235.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/sharing-content-social-media_23-2148526235-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/sharing-content-social-media_23-2148526235-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/sharing-content-social-media_23-2148526235-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Calidad_sobre_cantidad\"><\/span><span style=\"font-weight: 400;\">4. Calidad sobre cantidad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En relaci\u00f3n con el punto anterior, es muy com\u00fan que las empresas buscan ofrecer una <strong>serie de productos o servicios<\/strong> enfoc\u00e1ndose en la cantidad en lugar de la calidad. Al consumidor actual ya no le interesa la cantidad que ofrece una marca, sino que se preocupa en la calidad de los productos que presenta; ya que, no quieren invertir en algo de baja calidad que f\u00e1cilmente se va a romper o gastar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Recuerda que los clientes actuales piensan y quieren productos que duren a largo plazo.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Se_parte_de_las_conversaciones_Social_Media\"><\/span><span style=\"font-weight: 400;\">5. S\u00e9 parte de las conversaciones Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfA qu\u00e9 nos referimos? Es importante que tu empresa est\u00e9 actualizada con las \u00faltimas tendencias y herramientas que surgen, casi diariamente, en cada red social. Los usuarios buscan que <strong>una marca sea creativa y aut\u00e9ntica<\/strong>; por lo que, ser parte de las conversaciones de social media te ayudar\u00e1 a determinar qu\u00e9 es lo que buscan tus clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2227 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-concept_23-2148450025.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-concept_23-2148450025.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-concept_23-2148450025-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-concept_23-2148450025-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-concept_23-2148450025-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Programa_tus_publicaciones\"><\/span><span style=\"font-weight: 400;\">6. Programa tus publicaciones<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Un paso muy importante y que constantemente debe realizar es la programaci\u00f3n de <strong>las publicaciones o stories<\/strong> que van a salir, ya sea durante la semana o cada d\u00eda. De esta manera, el cliente sabr\u00e1 nuestros horarios de tus publicaciones y estar\u00e1 atento a las nuevas actualizaciones.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este caso, te recomendamos programar tus post de manera mensual y si es necesario contratar a una <strong>Community Manager<\/strong> para tu marca.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Utiliza_el_Social_Commerce\"><\/span><span style=\"font-weight: 400;\">7. Utiliza el Social Commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las nuevas tendencias para el crecimiento de una marca dentro de las redes sociales, es la presencia del <strong><a href=\"https:\/\/atrevete.academy\/blog\/social-commerce-la-nueva-tendencia-de-comercio-en-redes-sociales\/\">Social Commerce<\/a><\/strong> en tu estrategia de marketing. Recuerda, las redes sociales influencian al usuario a que realice una acci\u00f3n determinada y que mejor que potenciar e incrementar esta influencia a trav\u00e9s Social Commerce.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2230 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148433451.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148433451.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148433451-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148433451-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/social-media-marketing-mobile-phone-concept_23-2148433451-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Analiza_y_monitorea_tus_metricas_en_social_media\"><\/span><span style=\"font-weight: 400;\">8. Analiza y monitorea tus m\u00e9tricas en social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al final de cada campa\u00f1a es importante revisar los resultados y monitorear las m\u00e9tricas obtenidas. Revisemos si logramos alcanzar los objetivos de nuestra estrategia para volver a utilizarla m\u00e1s adelante; en caso contrario, determinemos qu\u00e9 herramienta no funcion\u00f3 y modifiquemos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante que le dediquemos tiempo y trabajo a estos pasos para lograr obtener resultados satisfactorios.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-813 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png\" alt=\"tendencias redes sociales\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-scaled.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2019\/12\/bannerblog-01-1920x237.png 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que somos m\u00e1s de 3.2 billones de personas que tenemos una cuenta dentro de alguna red social? Las redes sociales, o Social Media, han generado un gran impacto en nosotros; ya que, han llegado a modificar nuestra manera de comunicarnos y hasta c\u00f3mo realizar las compras de una producto o servicio. Por lo que, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-2226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing: 8 Pasos para potenciar tu empresa en redes - BLOG |<\/title>\n<meta name=\"description\" content=\"Utiliza los ocho pasos de la estrategia de social media marketing para incrementar y potenciar tu empresa dentro de las redes sociales. 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