{"id":2378,"date":"2020-09-24T21:06:56","date_gmt":"2020-09-25T02:06:56","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2378"},"modified":"2020-11-09T14:12:29","modified_gmt":"2020-11-09T19:12:29","slug":"emojis-puedo-usarlas-en-mi-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/","title":{"rendered":"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>\u00bfQui\u00e9n no ha utilizado emojis en su vida?<\/strong> Podemos notar que estas peque\u00f1as herramientas les dan vida y emoci\u00f3n a tus mensajes de texto o conversaciones que tengamos dentro de l<strong>as plataformas digitales.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En realidad, los <strong>emojis<\/strong>, desde el momento que llegaron a nuestras vidas, han <strong>logrado tener una popularidad incansable<\/strong> (a diferencia de Hollywood y su pel\u00edcula \u201cEmojis\u201d). Te debes haber dado cuenta del potencial que <strong>estas herramientas tienen y la influencia<\/strong> que ejercen al momento de <strong>determinar una emoci\u00f3n.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Acaso nos vas a decir que cada vez que escribes y env\u00edas un emoji, \u00bfno lo haces para dar a entender el tono de comunicaci\u00f3n y emoci\u00f3n en el que est\u00e1s hablando? Ahora, \u00bfte imaginas este poder e influencia dentro de tu estrategia de <a href=\"https:\/\/atrevete.academy\/blog\/marketing-de-contenidos-los-mejores-formatos-para-potenciar-tu-contenido\/\"><strong>Marketing de Contenidos<\/strong><\/a>?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/jn8rlzWSj4HQlfsEBE\/giphy.gif\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A decir verdad, son cada vez m\u00e1s las empresas y negocios que han optado por sacarle el provecho necesario a los emojis; integr\u00e1ndolos dentro de sus canales de comunicaci\u00f3n, ya sean en conversaciones privadas, publicaciones en redes sociales, anuncios de campa\u00f1as, entre otros.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aunque ya existe movimiento de los emojis en el \u00e1rea del <strong>Marketing Digital<\/strong>, a\u00fan persiste la duda si los emojis puedan brindar esta legitimidad a una empresa al momento de ponerlos a prueba en su <strong>marketing conversacional.<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duda que resolveremos en el siguiente art\u00edculo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e07dc260233\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e07dc260233\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#%C2%BFDeberia_mi_marca_hacer_uso_de_los_emojis_como_parte_de_su_estrategia_de_marketing\" title=\"\u00bfDeber\u00eda mi marca hacer uso de los emojis como parte de su estrategia de marketing?\">\u00bfDeber\u00eda mi marca hacer uso de los emojis como parte de su estrategia de marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFDeberia_mi_marca_hacer_uso_de_los_emojis_como_parte_de_su_estrategia_de_marketing\"><\/span><span style=\"font-weight: 400;\">\u00bfDeber\u00eda mi marca hacer uso de los emojis como parte de su estrategia de marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seg\u00fan una investigaci\u00f3n, realizada por<\/span><a href=\"https:\/\/www.statista.com\/chart\/18717\/emoji-use-at-work\/\"> <span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, nos expone la siguiente preocupaci\u00f3n:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201c72% de las personas aceptan que les gustan los emojis, pero se sienten inseguros de usarlos en el contexto laboral\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Muchas veces surgen este tipo de situaciones porque consideramos que los emojis reflejan una falta de profesionalismo. Es una posici\u00f3n v\u00e1lida, pero \u00bfhasta qu\u00e9 punto?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Depender\u00e1 del momento y la situaci\u00f3n en el que nos encontramos utiliz\u00e1ndolos. Por ejemplo, no vamos a integrar emojis en una presentaci\u00f3n formal con un cliente o dentro de un texto para nuestra campa\u00f1a de marketing (dependiendo del enfoque).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El uso de estas herramientas debe ser estrat\u00e9gico, mediante conversaciones privadas entre tu empresa y los clientes, publicaciones en redes sociales, entre otros. Situaciones que requieran expresar una espacio y ambiente amigable en donde el cliente pueda sentir la confianza de conversar abiertamente con nosotros.\u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de IDS Agency.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2379 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/giphy-3.gif\" alt=\"\" width=\"500\" height=\"281\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n no ha utilizado emojis en su vida? Podemos notar que estas peque\u00f1as herramientas les dan vida y emoci\u00f3n a tus mensajes de texto o conversaciones que tengamos dentro de las plataformas digitales. En realidad, los emojis, desde el momento que llegaron a nuestras vidas, han logrado tener una popularidad incansable (a diferencia de Hollywood [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-2378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |<\/title>\n<meta name=\"description\" content=\"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T02:06:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T19:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/\",\"name\":\"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |\",\"isPartOf\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg\",\"datePublished\":\"2020-09-25T02:06:56+00:00\",\"dateModified\":\"2020-11-09T19:12:29+00:00\",\"author\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\"},\"description\":\"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage\",\"url\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg\",\"contentUrl\":\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg\",\"width\":626,\"height\":455},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/atrevete.academy\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#website\",\"url\":\"https:\/\/atrevete.academy\/blog\/\",\"name\":\"BLOG |\",\"description\":\"Atr\u00e9vete Academia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atrevete.academy\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530\",\"name\":\"Atrevete Academia de Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g\",\"caption\":\"Atrevete Academia de Marketing Digital\"},\"description\":\"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.\",\"sameAs\":[\"https:\/\/www.facebook.com\/atrevete.academy\/\",\"https:\/\/www.instagram.com\/atrevete_academy\/\"],\"url\":\"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |","description":"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |","og_description":"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.","og_url":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/","og_site_name":"BLOG |","article_author":"https:\/\/www.facebook.com\/atrevete.academy\/","article_published_time":"2020-09-25T02:06:56+00:00","article_modified_time":"2020-11-09T19:12:29+00:00","og_image":[{"width":626,"height":455,"url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg","type":"image\/jpeg"}],"author":"Atrevete Academia de Marketing Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Atrevete Academia de Marketing Digital","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/","url":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/","name":"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing? - BLOG |","isPartOf":{"@id":"https:\/\/atrevete.academy\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg","datePublished":"2020-09-25T02:06:56+00:00","dateModified":"2020-11-09T19:12:29+00:00","author":{"@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530"},"description":"Preguntarse si usar emojis dentro de nuestra estrategia de marketing digital o de contenidos son ideales para tu engagement, lo puedes saber aqu\u00ed.","breadcrumb":{"@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#primaryimage","url":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg","contentUrl":"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/people-with-funny-happy-emojis-illustration_53876-43144.jpg","width":626,"height":455},{"@type":"BreadcrumbList","@id":"https:\/\/atrevete.academy\/blog\/emojis-puedo-usarlas-en-mi-estrategia-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atrevete.academy\/blog\/"},{"@type":"ListItem","position":2,"name":"Emojis: \u00bfPuedo usarlos en mi estrategia de Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/atrevete.academy\/blog\/#website","url":"https:\/\/atrevete.academy\/blog\/","name":"BLOG |","description":"Atr\u00e9vete Academia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atrevete.academy\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/bb788b3a3a7e028ab3e0ef0bee458530","name":"Atrevete Academia de Marketing Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atrevete.academy\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aa8c69a94e65335eb5772ab1a3e4e029bd82daac9574263c5505cd6afa2c377?s=96&d=mm&r=g","caption":"Atrevete Academia de Marketing Digital"},"description":"Atr\u00e9vete Academia de Marketing Digital busca ser tu aliado a la hora de aprender y aplicar las nuevas t\u00e9cnicas del Marketing Digital que te permitir\u00e1n entender a tus clientes y as\u00ed realizar estrategias efectivas que te ayudar\u00e1n a potenciar tus habilidades y las de tu empresa.","sameAs":["https:\/\/www.facebook.com\/atrevete.academy\/","https:\/\/www.instagram.com\/atrevete_academy\/"],"url":"https:\/\/atrevete.academy\/blog\/author\/atrevete-academia-de-marketing-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/2378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":5,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"predecessor-version":[{"id":2616,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/posts\/2378\/revisions\/2616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media\/2380"}],"wp:attachment":[{"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atrevete.academy\/blog\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}