{"id":2445,"date":"2020-10-08T13:16:40","date_gmt":"2020-10-08T18:16:40","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2445"},"modified":"2020-11-06T10:35:09","modified_gmt":"2020-11-06T15:35:09","slug":"youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing\/","title":{"rendered":"YouTube Shorts: \u00bfC\u00f3mo funciona esta nueva herramienta de Marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <a href=\"https:\/\/atrevete.academy\/blog\/video-marketing-4-formatos-de-video-que-buscan-potenciar-tu-marketing-de-contenidos\/\"><strong>Video Marketing<\/strong><\/a> y todo tipo de <strong>formatos en video se encuentran en la mira de las estrategias de<\/strong> <a href=\"https:\/\/atrevete.academy\/blog\/marketing-digital-5-empresas-exitosas-con-estrategias-adecuadas\/\"><strong>Marketing Digital<\/strong><\/a>; ya que, los usuarios buscan consumir m\u00e1s videos que textos o im\u00e1genes. Por eso, es que la plataforma de <strong>YouTube sigue siendo la red #1 dentro de la industria de la creaci\u00f3n y emisi\u00f3n de videos<\/strong>, gracias a sus constantes actualizaciones y modificaciones que realiza. Una de estas \u00faltimas es conocida como <strong>YouTube Shorts<\/strong>.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con la presencia de <strong>TikTok<\/strong> y el lanzamiento de <strong>Reels<\/strong> en Instagram ha logrado que tanto creadores y marcas de <a href=\"https:\/\/atrevete.academy\/blog\/el-e-commerce-en-tiempos-de-coronavirus\/\"><strong>e-commerce<\/strong><\/a> descubran esta nueva etapa de <strong>Marketing<\/strong>. Pero, como mencionamos anteriormente, frente a la fuerte <strong>competencia de formatos de videos<\/strong> que ha crecido en las redes sociales, YouTube no se ha quedado atr\u00e1s.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo logro? La plataforma de <strong>YouTube<\/strong> <strong>ha sacado su versi\u00f3n de stories y creaci\u00f3n de videos cortos denominada \u201cYouTube Shorts\u201d<\/strong>. Esta nueva herramienta puede mant<\/span>ener un tiempo de duraci\u00f3n de 60 segundos como m\u00e1ximo, a diferencia de los stories que tienen un tiempo limitado de 15 segundos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2447\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/1600098286_075899_1600098605_noticia_normal_recorte1.jpg\" alt=\"\" width=\"720\" height=\"405\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/1600098286_075899_1600098605_noticia_normal_recorte1.jpg 720w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/1600098286_075899_1600098605_noticia_normal_recorte1-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/1600098286_075899_1600098605_noticia_normal_recorte1-696x392.jpg 696w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>YouTube Shorts<\/strong> ha surgido frente a la crisis que se encuentra pasando <strong>TikTok<\/strong>; por ello, si <strong>buscas posicionar tu marca dentro de esta plataforma<\/strong> te explicamos c\u00f3mo funciona esta nueva opci\u00f3n en sus diferentes fases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e08c445625e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e08c445625e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing\/#%C2%BFComo_funciona_YouTube_Shorts\" title=\"\u00bfC\u00f3mo funciona YouTube Shorts?\">\u00bfC\u00f3mo funciona YouTube Shorts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing\/#1_Crear_videos_en_YouTube_Shorts\" title=\"1. Crear videos en YouTube Shorts\">1. Crear videos en YouTube Shorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing\/#2_Anadir_musica_a_tus_videos\" title=\"2. A\u00f1adir m\u00fasica a tus videos\">2. A\u00f1adir m\u00fasica a tus videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/youtube-shorts-como-funciona-esta-nueva-herramienta-de-marketing\/#3_Encontrar_los_videos\" title=\"3. Encontrar los videos\">3. Encontrar los videos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_YouTube_Shorts\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo funciona YouTube Shorts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como les mencionamos anteriormente, la funcionalidad espec\u00edfica de YouTube Shorts busca captar la atenci\u00f3n de los usuarios por medio de \u201cstories\u201d de 15 hasta 60 segundos; los cuales, pueden incluir hashtags en los t\u00edtulos y la informaci\u00f3n necesaria del video que se busca marketear.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/?gl=PE&amp;tab=r1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2448 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/giphy.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, existen tres fases que te muestra como funciona YouTube Shorts:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Crear_videos_en_YouTube_Shorts\"><\/span><strong>1. Crear videos en YouTube Shorts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">YouTube Shorts presenta su propia c\u00e1mara que facilita la creaci\u00f3n de video que permite captar m\u00faltiples clips de video incluyendo:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u00fasica<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Control de velocidad<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Temporizador<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Todas estas opciones se encuentran dentro de la c\u00e1mara proporcionada por el mismo YouTube y si est\u00e1s creando tu video en directo. Adem\u00e1s, la misma herramienta te limita la grabaci\u00f3n a 15 segundos de largo para evitar que tu video sea ignorado y aburrido para los usuarios. Esto no significa que tu video tiene una limitaci\u00f3n de 15 segundos, sino que puede grabar con un m\u00e1ximo de 15 segundos e incluir clips de video teniendo una duraci\u00f3n de 60 segundos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2449 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333.png\" alt=\"\" width=\"3200\" height=\"1900\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333.png 3200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-300x178.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-1024x608.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-768x456.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-1536x912.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-2048x1216.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-696x413.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-1068x634.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-707x420.png 707w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/thread-71081044-1203429184331862333-1920x1140.png 1920w\" sizes=\"auto, (max-width: 3200px) 100vw, 3200px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Anadir_musica_a_tus_videos\"><\/span><strong>2. A\u00f1adir m\u00fasica a tus videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Otra de las funciones que te brinda esta nueva herramienta es incluir m\u00fasica en tus grabaciones a\u00f1adi\u00e9ndolo desde la parte superior de tu pantalla desplegando una larga lista de pistas.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La biblioteca de canciones que te proporciona YouTube Shorts est\u00e1 destinado s\u00f3lo para uso personal, m\u00e1s no comercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2446 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/67b45b2a-59df-410e-82a4-4307a1718ba5-5f602914eb95e-480x853-1.png\" alt=\"\" width=\"480\" height=\"853\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/67b45b2a-59df-410e-82a4-4307a1718ba5-5f602914eb95e-480x853-1.png 480w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/67b45b2a-59df-410e-82a4-4307a1718ba5-5f602914eb95e-480x853-1-169x300.png 169w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/67b45b2a-59df-410e-82a4-4307a1718ba5-5f602914eb95e-480x853-1-236x420.png 236w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Encontrar_los_videos\"><\/span><strong>3. Encontrar los videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ahora, el p\u00fablico puede encontrar los cortos en:<\/span><\/p>\n<ul>\n<li>La estanter\u00eda Cortos de la p\u00e1gina de inicio.<\/li>\n<li>El m\u00f3dulo Qu\u00e9 ver ahora.<\/li>\n<li>Buscando en YouTube.<\/li>\n<li>Su feed Suscripciones.<\/li>\n<\/ul>\n<p>Para mayor probabilidad de que tu video aparezca en la estanter\u00eda Cortos, debes incluir #Shorts en el t\u00edtulo de tu v\u00eddeo (si empleas la c\u00e1mara de YouTube Shorts) o en el t\u00edtulo y la descripci\u00f3n (si has creado el v\u00eddeo de otra manera).<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-instagram-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Video Marketing y todo tipo de formatos en video se encuentran en la mira de las estrategias de Marketing Digital; ya que, los usuarios buscan consumir m\u00e1s videos que textos o im\u00e1genes. Por eso, es que la plataforma de YouTube sigue siendo la red #1 dentro de la industria de la creaci\u00f3n y emisi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-2445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Shorts: \u00bfC\u00f3mo funciona esta nueva herramienta de Marketing? - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la funcionalidad que presenta la nueva herramienta que ha sacada la plataforma de video YouTube, esta es recurso de YouTube Shorts. 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