{"id":2471,"date":"2020-10-14T01:05:40","date_gmt":"2020-10-14T06:05:40","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2471"},"modified":"2020-11-13T14:04:41","modified_gmt":"2020-11-13T19:04:41","slug":"remarketing-y-retargeting-que-los-diferencia","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/remarketing-y-retargeting-que-los-diferencia\/","title":{"rendered":"Remarketing y Retargeting: \u00bfQu\u00e9 los diferencia?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Muchas veces, hacer uso de los t\u00e9rminos Remarketing y Retargeting puede dar la impresi\u00f3n que se trata de estrategias iguales o que significan lo mismo. Y cr\u00e9enos, varias empresas nos han solicitado el factor diferencial de ambas estructuras de Marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aunque tanto el Remarketing y el Retargeting presentan algunas similitudes, estas estrategias no son lo mismo aunque presentan acciones similares. Si eres un profesional del \u201cSocial Acquisition\u201d encargado de realizar la creaci\u00f3n de publicidad dentro de las redes sociales y Google Ads, sabes el tiempo que toma analizar, lanzar y obtener resultados de una campa\u00f1a publicitaria.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2476\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000.jpg\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000.jpg 850w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000-696x391.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/20180519215659000000-747x420.jpg 747w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es en base a este tiempo y el monto de inversi\u00f3n econ\u00f3mica que se ejerce, que el remarketing y retargeting buscan realizar un an\u00e1lisis del funcionamiento y alcance que obtiene cada uno de los anuncios enviados. Encontrando un margen de error en nuestra audiencia y reenfocando estos resultados a otro p\u00fablico que pueda resultar m\u00e1s airoso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cEl remarketing y el retargeting sirven para recuperar contacto con algunos clientes o con usuarios que han mostrado inter\u00e9s en una marca o producto.\u201d Jaume Vicent (TreceBits, 2020).<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para poder diferenciar ambas estrategias, te invitamos a continuar leyendo el siguiente art\u00edculo.<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-retargeting-en-facebook-e-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e078de2dd71\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e078de2dd71\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/remarketing-y-retargeting-que-los-diferencia\/#%C2%BFQue_es_el_remarketing\" title=\"\u00bfQu\u00e9 es el remarketing?\">\u00bfQu\u00e9 es el remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/remarketing-y-retargeting-que-los-diferencia\/#%C2%BFQue_es_el_retargeting\" title=\"\u00bfQu\u00e9 es el retargeting?\">\u00bfQu\u00e9 es el retargeting?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_remarketing\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el remarketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El remarketing se enfoca en volver a contactar a tus antiguos clientes, que previamente hayan realizado una compra en tu empresa, por medio del <a href=\"https:\/\/atrevete.pe\/blog\/email-marketing-que-es-y-como-ayuda-a-mi-negocio\/\"><strong>email marketing<\/strong><\/a>. Es decir, enviado correos con contenido nuevo y relevante que busca captar nuevamente tu atenci\u00f3n invit\u00e1ndolos a realizar una acci\u00f3n determinada en nuestra p\u00e1gina web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2473\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/5-of-the-best-ways-to-improve-your-remarketing-campaign.jpg\" alt=\"\" width=\"840\" height=\"400\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/5-of-the-best-ways-to-improve-your-remarketing-campaign.jpg 840w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/5-of-the-best-ways-to-improve-your-remarketing-campaign-300x143.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/5-of-the-best-ways-to-improve-your-remarketing-campaign-768x366.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/5-of-the-best-ways-to-improve-your-remarketing-campaign-696x331.jpg 696w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_retargeting\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el retargeting?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A diferencia del remarketing que enfoca su contenido a los clientes existentes de tu empresa, el retargeting busca dirigirse a los visitantes de tu p\u00e1gina web. Es decir, contactar a aquellos usuarios que han tenido alg\u00fan tipo de contacto, dentro de las redes sociales, con tu empresa. Ya sea para solicitar un producto, servicios o informaci\u00f3n relevante de la marca que no hayan ejecutado una compra hasta el momento.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2475\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/original-ac7c58f698f8869e0e2f6db673b0ede7.jpg\" alt=\"\" width=\"650\" height=\"475\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/original-ac7c58f698f8869e0e2f6db673b0ede7.jpg 650w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/original-ac7c58f698f8869e0e2f6db673b0ede7-300x219.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/original-ac7c58f698f8869e0e2f6db673b0ede7-575x420.jpg 575w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de TreceBits.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas veces, hacer uso de los t\u00e9rminos Remarketing y Retargeting puede dar la impresi\u00f3n que se trata de estrategias iguales o que significan lo mismo. Y cr\u00e9enos, varias empresas nos han solicitado el factor diferencial de ambas estructuras de Marketing. Aunque tanto el Remarketing y el Retargeting presentan algunas similitudes, estas estrategias no son lo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-2471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing y Retargeting: \u00bfQu\u00e9 los diferencia? - BLOG |<\/title>\n<meta name=\"description\" content=\"Muchas empresas consideran que el Remarketing y Retargeting son lo mismo o que realizan las mismas acciones \u00a1Error! 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