{"id":2504,"date":"2020-10-20T23:26:08","date_gmt":"2020-10-21T04:26:08","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2504"},"modified":"2020-11-17T18:49:20","modified_gmt":"2020-11-17T23:49:20","slug":"facebook-lanza-su-programa-rise-para-ayudar-a-profesionales-de-publicidad","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/facebook-lanza-su-programa-rise-para-ayudar-a-profesionales-de-publicidad\/","title":{"rendered":"Facebook: Lanza su programa \u201cRise\u201d para ayudar a profesionales de publicidad"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sabemos que la situaci\u00f3n de crisis sanitaria provocada por el coronavirus a nivel mundial, ha afectado a ciertos pa\u00edses m\u00e1s que otros y el Per\u00fa no es la excepci\u00f3n. Por eso, es que Facebook, junto al apoyo de IAB y AAM, busc\u00f3 contribuir con los profesionales de publicidad dentro de esta plataforma.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2514\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1.jpg 1280w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-1024x576.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-1068x601.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/facebook-ads-cost-blog-1280x720-1-747x420.jpg 747w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f10d26974\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f10d26974\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/facebook-lanza-su-programa-rise-para-ayudar-a-profesionales-de-publicidad\/#%C2%BFComo\" title=\"\u00bfC\u00f3mo?\">\u00bfC\u00f3mo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/facebook-lanza-su-programa-rise-para-ayudar-a-profesionales-de-publicidad\/#%C2%BFCuales_son_las_herramientas_y_recursos_que_presenta_%E2%80%9CRise%E2%80%9D_en_Facebook\" title=\"\u00bfCu\u00e1les son las herramientas y recursos que presenta \u201cRise\u201d en Facebook?\">\u00bfCu\u00e1les son las herramientas y recursos que presenta \u201cRise\u201d en Facebook?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta alianza entre dichas empresas, mencionadas anteriormente, aport\u00f3 a la creaci\u00f3n de herramientas que permitan reubicar en el mercado laboral a los profesionales de la publicidad y c\u00f3mo ellos pueden mantenerse actualizados mediante su nuevo programa denominado \u201cRise\u201d.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Rise es un programa de entrenamiento y charlas dirigido, especialmente, al personal profesional de las \u00e1reas de publicidad y marketing dentro de una agencia publicitaria que presente problemas de empleo.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cCon el apoyo de la AAM y el IAB, el ciclo de capacitaci\u00f3n de Facebook brindar\u00e1 herramientas y recursos gratuitos a profesionales cuya actividad se viO afectada por la crisis sanitaria\u201d \u2013 (Mercado Negro, 2020).<\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2512\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/Facebook-ads-and-content-merging-for-much-better-ROI.jpg\" alt=\"\" width=\"800\" height=\"418\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/Facebook-ads-and-content-merging-for-much-better-ROI.jpg 800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/Facebook-ads-and-content-merging-for-much-better-ROI-300x157.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/Facebook-ads-and-content-merging-for-much-better-ROI-768x401.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/Facebook-ads-and-content-merging-for-much-better-ROI-696x364.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales_son_las_herramientas_y_recursos_que_presenta_%E2%80%9CRise%E2%80%9D_en_Facebook\"><\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son las herramientas y recursos que presenta \u201cRise\u201d en Facebook?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El periodo de tiempo de activaci\u00f3n de este nuevo programa en Facebook iniciar\u00e1 en octubre terminando en diciembre de este a\u00f1o 2020. En donde se mostrar\u00e1 contenido con informaci\u00f3n, cursos y certificaciones en el \u00e1rea de Marketing Digital educativa dentro de Facebook.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adem\u00e1s, se proporcionar\u00e1n talleres para potenciar las habilidades digitales de los asistentes aprendiendo a aprovechar las herramientas de Facebook y su familia de aplicaciones como <strong><a href=\"https:\/\/atrevete.academy\/blog\/facebook-e-instagram-quieres-ocultar-publicidad-que-no-te-interesa\/\">Instagram<\/a><\/strong>, <strong><a href=\"https:\/\/atrevete.academy\/blog\/whatsapp-web-resuelve-tus-problemas-mas-comunes\/\">WhatsApp<\/a><\/strong>, entre otros. El objetivo principal de la creaci\u00f3n de este programa es poder ayudar a profesionales en el \u00e1rea de publicidad y marketing para que puedan estar preparados para su reinserci\u00f3n laboral.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los asistentes interesados podr\u00e1n suscribirse a los entrenamientos de manera gratuita haciendo clic en la siguiente direcci\u00f3n:<\/span><a href=\"http:\/\/fb.me\/RiseSudamerica\/news\"> <span style=\"font-weight: 400;\">http:\/\/fb.me\/RiseSudamerica\/news<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2515 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/download-1.png\" alt=\"\" width=\"225\" height=\"225\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/download-1.png 225w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/download-1-150x150.png 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dentro de este enlace, podremos encontrar contenido relevante del <strong>programa \u201cRise\u201d<\/strong> adem\u00e1s de su p\u00e1gina en Facebook y un grupo en donde los asistentes podr\u00e1n compartir y discutir las t\u00e9cnicas abordadas.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Mercado Negro.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fb-Ads-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabemos que la situaci\u00f3n de crisis sanitaria provocada por el coronavirus a nivel mundial, ha afectado a ciertos pa\u00edses m\u00e1s que otros y el Per\u00fa no es la excepci\u00f3n. Por eso, es que Facebook, junto al apoyo de IAB y AAM, busc\u00f3 contribuir con los profesionales de publicidad dentro de esta plataforma.\u00a0 \u00bfC\u00f3mo? Esta alianza [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-2504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook: Lanza su programa \u201cRise\u201d para ayudar a profesionales de publicidad - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce el nuevo programa que Facebook est\u00e1 lanzando desde el mes de octubre para todos los profesionales de publicidad frente a situaci\u00f3n como el Covid-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/facebook-lanza-su-programa-rise-para-ayudar-a-profesionales-de-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Lanza su programa \u201cRise\u201d para ayudar a profesionales de publicidad - 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