{"id":2519,"date":"2020-10-21T02:46:00","date_gmt":"2020-10-21T07:46:00","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2519"},"modified":"2020-12-12T02:42:08","modified_gmt":"2020-12-12T07:42:08","slug":"el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/","title":{"rendered":"El nuevo rumbo que ofrece el E-commerce frente al Coronavirus"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con la llegada del coronavirus a nivel mundial, el sistema de e-commerce se encuentra constantemente experimentando cambios sustanciales que fueron dif\u00edciles de identificar al inicio, pero que ahora son f\u00e1ciles de determinar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te comentaremos sobre dichos cambios y el nuevo rumbo al que se enfrenta el comercio electr\u00f3nico en la actualidad, dentro de las plataformas digitales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2521\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce.jpg\" alt=\"\" width=\"800\" height=\"599\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce.jpg 800w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-300x225.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-768x575.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-265x198.jpg 265w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-696x521.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/que-es-ecommerce-561x420.jpg 561w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e067da51f01\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e067da51f01\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/#Cambios_generados_en_el_E-commerce\" title=\"Cambios generados en el E-commerce\">Cambios generados en el E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/#1_Crecimiento_de_compradores\" title=\"1. Crecimiento de compradores\">1. Crecimiento de compradores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/#2_Cambios_en_los_habitos_de_consumo\" title=\"2. Cambios en los h\u00e1bitos de consumo\">2. Cambios en los h\u00e1bitos de consumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/#3_Publicidad_Online\" title=\"3. Publicidad Online\">3. Publicidad Online<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cambios_generados_en_el_E-commerce\"><\/span><span style=\"font-weight: 400;\">Cambios generados en el E-commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Crecimiento_de_compradores\"><\/span><span style=\"font-weight: 400;\">1. Crecimiento de compradores<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uno de los cambios notorios que se han generado dentro del sistema de e-commerce con la llegada del coronavirus al Per\u00fa, es el incremento de nuevos clientes dentro de las plataformas digitales.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si bien es cierto, Per\u00fa es uno de los pa\u00edses que mantiene la compra y venta de productos de manera f\u00edsica como un consumo tradicional y necesario. Esto sin considerar que hasta el momento el e-commerce ya comenzaba a surgir en Latinoam\u00e9rica, pero un pa\u00eds tradicional como Per\u00fa, aunque manten\u00eda sus h\u00e1bitos regulares de compra; debido a la, duda y peligros que surgen dentro de la red.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una vez fomentada la compra venta online, los usuarios y las compras comenzaron a incrementarse en grandes cantidades, especialmente, por la norma de mantener un distanciamiento social obligatorio.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Cambios_en_los_habitos_de_consumo\"><\/span><span style=\"font-weight: 400;\">2. Cambios en los h\u00e1bitos de consumo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con el incremento de los consumidores nuevos en la Internet provoc\u00f3 una serie de cambios en los h\u00e1bitos de consumo de cada cliente potencial. Si antes los usuarios se dejaban llevar por una imagen o los comentarios de recomendaci\u00f3n generada por su p\u00fablico alrededor, ahora ya no es as\u00ed.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sino que los usuarios antes de contactar a una empresa y poder realizar una compra dentro de ella, el cliente o visitante realizar una ardua investigaci\u00f3n sobre la marca y sus productos. Aparte de ello, muchas veces se realizan comparaciones entre varias empresas para determinar quien presenta el mejor producto y a un precio accesible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2522\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-workana-glosario-850x400-1.jpg\" alt=\"\" width=\"850\" height=\"400\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-workana-glosario-850x400-1.jpg 850w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-workana-glosario-850x400-1-300x141.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-workana-glosario-850x400-1-768x361.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-workana-glosario-850x400-1-696x328.jpg 696w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/>\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Publicidad_Online\"><\/span><span style=\"font-weight: 400;\">3. Publicidad Online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cada evento dentro del e-commerce se ha facilitado el incremento de la inversi\u00f3n en lo que es publicidad digital. Debido a las medidas de aislamiento, mencionado anteriormente, se comenz\u00f3 a impulsar el consumo de los formatos digitales sin dejar atr\u00e1s a la publicidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hacer uso de la publicidad online ha brindado resultados satisfactorios a cada una de las empresas que presenta una correcta estrategia de marketing.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Ecommerce News.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-chatbot-para-facebook-messenger\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la llegada del coronavirus a nivel mundial, el sistema de e-commerce se encuentra constantemente experimentando cambios sustanciales que fueron dif\u00edciles de identificar al inicio, pero que ahora son f\u00e1ciles de determinar. Por ello, en el siguiente art\u00edculo te comentaremos sobre dichos cambios y el nuevo rumbo al que se enfrenta el comercio electr\u00f3nico en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El nuevo rumbo que ofrece el E-commerce frente al Coronavirus - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce el nuevo rumbo en el que se encuentra el sistema de compra y venta electr\u00f3nica; es decir, el sistema de e-commerce. 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