{"id":2534,"date":"2020-11-03T02:24:42","date_gmt":"2020-11-03T07:24:42","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2534"},"modified":"2022-04-17T21:48:40","modified_gmt":"2022-04-18T02:48:40","slug":"tipos-de-influencers-para-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/tipos-de-influencers-para-tu-estrategia-de-marketing\/","title":{"rendered":"Tipos de influencers para tu estrategia de Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Que tu <strong><a href=\"https:\/\/atrevete.academy\/blog\/e-commerce-nuevos-retos-nuevos-inicios\/\">empresa de e-commerce<\/a><\/strong> realice una alianza o colaboraci\u00f3n con alg\u00fan influencer o influencers que se encuentre dentro de la misma industria que tu negocio, ayudar\u00e1 a que incrementen tus oportunidades de venta.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es decir, que contratar a una personalidad conocida dentro de <strong><a href=\"https:\/\/atrevete.academy\/blog\/las-redes-sociales-como-puedo-vender-mas-en-mis-redes-sociales\/\">las redes sociales<\/a><\/strong> y, especialmente, por los usuarios que sean parte de tu p\u00fablico objetivo, es uno de los pilares para tu estrategia de marketing. De esta manera, el alcance de tu marca lograr\u00e1 llegar, incluso, a clientes que no estaban dentro de tu radar y desconocen totalmente de los valores de tu empresa junto a los de tus productos y\/o servicios.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero, \u00bfpor qu\u00e9 deber\u00edas hacer uso de la influencia de los influencers? Simple. Porque la mayor\u00eda de usuarios que siguen a los influencers toman como factor importante las recomendaciones y comentarios emitidos al momento de usar un producto o solicitar un servicio a una empresa determinada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2535 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-video-theme_23-2148541690.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-video-theme_23-2148541690.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-video-theme_23-2148541690-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03f423586b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03f423586b6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/tipos-de-influencers-para-tu-estrategia-de-marketing\/#Entonces_%C2%BFcomo_puedo_seleccionar_a_los_influencers_adecuados_para_mi_empresa\" title=\"Entonces, \u00bfc\u00f3mo puedo seleccionar a los influencers adecuados para mi empresa?\">Entonces, \u00bfc\u00f3mo puedo seleccionar a los influencers adecuados para mi empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/tipos-de-influencers-para-tu-estrategia-de-marketing\/#Tipos_de_influencers_para_tu_estrategia_de_Marketing\" title=\"Tipos de influencers para tu estrategia de Marketing\">Tipos de influencers para tu estrategia de Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Entonces_%C2%BFcomo_puedo_seleccionar_a_los_influencers_adecuados_para_mi_empresa\"><\/span><span style=\"font-weight: 400;\">Entonces, \u00bfc\u00f3mo puedo seleccionar a los influencers adecuados para mi empresa?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antes de seleccionar a un influencer, el primer paso que debes realizar es identificar que esta personalidad se encuentre dentro de la industria a la que pertenece tu empresa, como mencionamos anteriormente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En segundo lugar, es importante analizar el alcance de los seguidores que presenta y la calidad de contenido que genera determinando el poder persuasivo y credibilidad que presenta el influencer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Tener en cuenta estos dos pasos para la selecci\u00f3n de un influencer es indispensable para lograr incrementar las oportunidades de venta de tu marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_de_influencers_para_tu_estrategia_de_Marketing\"><\/span><span style=\"font-weight: 400;\">Tipos de influencers para tu estrategia de Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existen cinco tipos de influencers seg\u00fan los seguidores que presentan; los cuales, podemos categorizar de la siguiente manera:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\">Microinfluencer (5.000 a 15.000 seguidores)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influencer peque\u00f1o (25.000 y 200.000 seguidores)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influencer grande (250.000 a un mill\u00f3n de seguidores)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Macroinfluencer (1 a 7 millones de seguidores)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Celebrity (m\u00e1s de 7 millones de seguidores)<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Mercado Negro.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2536 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-concept-with-man_23-2148653964.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-concept-with-man_23-2148653964.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-concept-with-man_23-2148653964-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-concept-with-man_23-2148653964-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-concept-with-man_23-2148653964-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que tu empresa de e-commerce realice una alianza o colaboraci\u00f3n con alg\u00fan influencer o influencers que se encuentre dentro de la misma industria que tu negocio, ayudar\u00e1 a que incrementen tus oportunidades de venta. Es decir, que contratar a una personalidad conocida dentro de las redes sociales y, especialmente, por los usuarios que sean parte [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,21],"tags":[],"class_list":{"0":"post-2534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales","9":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tipos de influencers para tu estrategia de Marketing - BLOG |<\/title>\n<meta name=\"description\" content=\"\u00bfTe has preguntado qu\u00e9 es un influencer o influencers? En el mundo del marketing digital hemos escuchado el t\u00e9rmino de influencer. 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