{"id":2541,"date":"2020-11-03T03:03:15","date_gmt":"2020-11-03T08:03:15","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2541"},"modified":"2020-12-12T02:41:47","modified_gmt":"2020-12-12T07:41:47","slug":"el-nanoinfluencer-la-estrategia-para-que-las-marcas-patrocinen-tus-publicaciones","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/el-nanoinfluencer-la-estrategia-para-que-las-marcas-patrocinen-tus-publicaciones\/","title":{"rendered":"El Nanoinfluencer: La estrategia para que las marcas patrocinen tus publicaciones"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El poder que presentan los influencers es notorio y dr\u00e1stico, especialmente, cuando hacen uso de productos o servicios que una empresa env\u00eda para que puedan promocionarlos. Si esto sucede con los influencers, entonces \u00bfcu\u00e1l es la funci\u00f3n del nanoinfluencer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cLos influencers solo necesitan unos pocos miles de seguidores para comenzar a ganar dinero.\u201d \u2013 (Business Insider, 2020)<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En la actualidad, muchos quieren convertirse en personalidades que generen una influencia determinada en sus usuarios, ya sea para hacer conocida su marca personal o monetizar dentro de Instagram. Para ello, una alumna del tercer a\u00f1o de la Universidad de Georgetown, Amber Broder descubri\u00f3 que por m\u00e1s que nos encuentre en los 5 tipos de influencer, en base a los seguidores, puede comenzar a generar dinero por medio de sus publicaciones.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con tan solo un poco m\u00e1s de 2.300 seguidores dentro de Instagram, Amber Broder se convirti\u00f3 en una nanoinfluencer. Es decir, aquellas personalidades reconocidas que se caracterizan por tener entre 1.000 a 10.000 seguidores. Es por ello, que a trav\u00e9s de esta plataforma y su contenido emitido es que Broder comenz\u00f3 a realizar rese\u00f1as de productos sobre el cuidado de la piel.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2544 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-1024x683.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-1536x1024.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-1068x712.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-marketing-platform-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uno de los datos m\u00e1s importantes es que Broder comenz\u00f3 a recibir productos para patrocinar una marca con solo 700 seguidores en su perfil. Lo que significa que no es necesario encontrarse dentro de los 5 tipos de influencer para comenzar a patrocinar a una marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0c4c136501\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0c4c136501\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/el-nanoinfluencer-la-estrategia-para-que-las-marcas-patrocinen-tus-publicaciones\/#Pero_entonces_%C2%BFcomo_consigo_este_tipo_de_trabajos_pagados\" title=\"Pero entonces, \u00bfc\u00f3mo consigo este tipo de trabajos pagados?\">Pero entonces, \u00bfc\u00f3mo consigo este tipo de trabajos pagados?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pero_entonces_%C2%BFcomo_consigo_este_tipo_de_trabajos_pagados\"><\/span><span style=\"font-weight: 400;\">Pero entonces, \u00bfc\u00f3mo consigo este tipo de trabajos pagados?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cSeg\u00fan su experiencia, para llegar hasta aqu\u00ed se necesita paciencia, presionar por el pago en lugar de los obsequios y resaltar la alta tasa de participaci\u00f3n de sus seguidores \u2014del 16%\u2014, as\u00ed como sus habilidades de fotograf\u00eda profesional.\u201d \u2013 (<\/span><\/i><span style=\"font-weight: 400;\">Amber Broder, 2020)<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cuando presentamos una comunidad peque\u00f1a dentro de Instagram no es nada f\u00e1cil; para lograrlo, es importante ser paciente y consistente hasta que una marca pueda ponerse en contacto contigo para generar contenido o rese\u00f1as de tu producto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La clave aqu\u00ed es mantener un contenido similar dentro del perfil que logre llamar la atenci\u00f3n de las marcas o empresas interesadas a trabajar contigo observando que tu opini\u00f3n puede influir en tus seguidores llev\u00e1ndolos a realizar una acci\u00f3n determinada.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Business Insider.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2542\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/05-How-to-Become-an-Influencer-in-Any-Industry.jpg\" alt=\"\" width=\"1020\" height=\"416\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/05-How-to-Become-an-Influencer-in-Any-Industry.jpg 1020w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/05-How-to-Become-an-Influencer-in-Any-Industry-300x122.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/05-How-to-Become-an-Influencer-in-Any-Industry-768x313.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/05-How-to-Become-an-Influencer-in-Any-Industry-696x284.jpg 696w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El poder que presentan los influencers es notorio y dr\u00e1stico, especialmente, cuando hacen uso de productos o servicios que una empresa env\u00eda para que puedan promocionarlos. Si esto sucede con los influencers, entonces \u00bfcu\u00e1l es la funci\u00f3n del nanoinfluencer? \u00a0 \u201cLos influencers solo necesitan unos pocos miles de seguidores para comenzar a ganar dinero.\u201d \u2013 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Nanoinfluencer: La estrategia para que las marcas patrocinen tus publicaciones - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce de que se trata la nueva estrategia del nanoinfluencer dentro de las plataformas digitales y comienza a generar ingresos a traves de tus posts\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/el-nanoinfluencer-la-estrategia-para-que-las-marcas-patrocinen-tus-publicaciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Nanoinfluencer: La estrategia para que las marcas patrocinen tus publicaciones - 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