{"id":2627,"date":"2020-11-10T15:27:13","date_gmt":"2020-11-10T20:27:13","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2627"},"modified":"2020-12-12T02:41:09","modified_gmt":"2020-12-12T07:41:09","slug":"posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/","title":{"rendered":"Posicionamiento SEO: Principales factores para el 2021"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google se encuentra en constante modificaci\u00f3n de su algoritmo para lograr posicionar a tu negocio o empresa de e-commerce entre las primeras opciones de b\u00fasqueda; con el objetivo de, incrementar el tr\u00e1fico de tu p\u00e1gina web. Por ello, para este nuevo a\u00f1o 2021 la herramienta de posicionamiento SEO ha logrado determinar los nuevos factores que empleara Google para potenciar tu marca.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sabemos que este 2020 ha sido un a\u00f1o de cambios para todos, especialmente, dentro de las plataformas digitales y con la llegada del \u201cCore Web Vitals\u201d como factor de calidad para las p\u00e1ginas webs que se encuentran activas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero, incluso, frente a este incremento de presencia digital, existen muchos usuarios que se preguntan sobre los nuevos factores de posicionamiento seo para este nuevo a\u00f1o 2021. Para ello, te comentaremos, en el siguiente art\u00edculo, las 3 nuevas funcionalidades que Google propone para el SEO de tu empresa.<\/span><\/p>\n<p><b><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\u00a0<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4dd0973806\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4dd0973806\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/#3_Factores_para_el_posicionamiento_SEO_de_tu_empresa\" title=\"3 Factores para el posicionamiento SEO de tu empresa\">3 Factores para el posicionamiento SEO de tu empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/#1_Core_Web_Vitals\" title=\"1. Core Web Vitals\">1. Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/#2_EAT_Expertise_%E2%80%93_Authority_%E2%80%93_Trust\" title=\"2. EAT (Expertise \u2013 Authority \u2013 Trust)\">2. EAT (Expertise \u2013 Authority \u2013 Trust)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/#3_AMP\" title=\"3. AMP\">3. AMP<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Factores_para_el_posicionamiento_SEO_de_tu_empresa\"><\/span><span style=\"font-weight: 400;\">3 Factores para el posicionamiento SEO de tu empresa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Core_Web_Vitals\"><\/span><span style=\"font-weight: 400;\">1. Core Web Vitals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las plataformas de Core Web Vitals continuar\u00e1n siendo uno de los factores de posicionamiento SEO m\u00e1s importantes para este 2021. Los tiempos de carga del contenido, el tiempo de reacci\u00f3n y los saltos del contenido durante la carga de tu p\u00e1gina web.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_EAT_Expertise_%E2%80%93_Authority_%E2%80%93_Trust\"><\/span><span style=\"font-weight: 400;\">2. EAT (Expertise \u2013 Authority \u2013 Trust)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En espa\u00f1ol esta interpretaci\u00f3n se describe como \u201cexperiencia, autoridad y confianza\u201d; es decir, que este es otro factor que presenta Google y le brinda su mayor atenci\u00f3n al respecto. Posicionando, principalmente, a los sitios web que publican contenidos de m\u00e9dico y\/o de pago.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_AMP\"><\/span><span style=\"font-weight: 400;\">3. AMP<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El AMP siempre ha sido la forma m\u00e1s r\u00e1pida de aumentar la velocidad de tu p\u00e1gina web. Pero, aun as\u00ed, nunca ha quedado claro el factor de posicionamiento que usa esta opci\u00f3n. Para este a\u00f1o 2020, el AMP cambi\u00f3 con la actualizaci\u00f3n que genero Google con Page Experience donde el AMP se convierte en obligatorio para aparecer en las \u201cTop Stories\u201d de la SERP de Google.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de TreceBits.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2628 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/seo-optimization_24908-55896.jpg\" alt=\"\" width=\"626\" height=\"453\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/seo-optimization_24908-55896.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/seo-optimization_24908-55896-300x217.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/seo-optimization_24908-55896-324x235.jpg 324w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/seo-optimization_24908-55896-580x420.jpg 580w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google se encuentra en constante modificaci\u00f3n de su algoritmo para lograr posicionar a tu negocio o empresa de e-commerce entre las primeras opciones de b\u00fasqueda; con el objetivo de, incrementar el tr\u00e1fico de tu p\u00e1gina web. Por ello, para este nuevo a\u00f1o 2021 la herramienta de posicionamiento SEO ha logrado determinar los nuevos factores que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Posicionamiento SEO: Principales factores para el 2021 - BLOG |<\/title>\n<meta name=\"description\" content=\"Para este nuevo a\u00f1o 2021, la herramienta de posicionamiento SEO ha logrado determinar los nuevos factores que empleara Google para potenciar tu marca.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/posicionamiento-seo-principales-factores-para-tu-empresa-para-el-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento SEO: Principales factores para el 2021 - 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