{"id":2681,"date":"2020-11-14T04:18:49","date_gmt":"2020-11-14T09:18:49","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2681"},"modified":"2020-12-12T02:40:23","modified_gmt":"2020-12-12T07:40:23","slug":"black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/","title":{"rendered":"Black Friday: 5 Consejos para que no te quedes atr\u00e1s con tus ventas"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sin duda, este <strong>Black Friday edici\u00f3n 2020<\/strong> no va a ser similar a los anteriores debido a la emergencia sanitaria en la que nos encontramos a nivel mundial. Pero que sea diferente no significa que vaya a ser negativo, todo lo contrario. La incursi\u00f3n del sistema de e-commerce ha logrado que las oportunidades de venta de todo negocio online comiencen a incrementar haciendo uso de las estrategias de marketing adecuadas.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, este 27 de noviembre miles de marcas, empresas y <a href=\"https:\/\/atrevete.academy\/blog\/e-commerce-nuevos-retos-nuevos-inicios\/\"><strong>negocios de e-commerce<\/strong><\/a> se encuentran preparando ofertas y descuentos incre\u00edbles para aumentar el volumen de ventas de este a\u00f1o. A\u00fan no sabemos a ciencia cierta c\u00f3mo va a ser este Black Friday 2020 impulsado por lo desconocido de la situaci\u00f3n frente al <a href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/\"><strong>Covid-19<\/strong><\/a> dentro de los canales online y transformando el perfil de los consumidores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para poder ayudar a tu negocio y aprovechar esta fecha; con el objetivo de, incrementar tus oportunidades de venta, es que te presentamos una serie de pasos a seguir para esta fecha.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2683 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature.jpg\" alt=\"\" width=\"850\" height=\"450\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature.jpg 850w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature-300x159.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature-768x407.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature-696x368.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/black-friday-logo-feature-793x420.jpg 793w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a400406918b7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a400406918b7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#5_Consejos_para_aprovechar_el_Black_Friday_en_tu_empresa\" title=\"5 Consejos para aprovechar el Black Friday en tu empresa\u00a0\">5 Consejos para aprovechar el Black Friday en tu empresa\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#1_Adaptacion_al_cambio\" title=\"1. Adaptaci\u00f3n al cambio\">1. Adaptaci\u00f3n al cambio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#2_Marketing_Digital\" title=\"2. Marketing Digital\">2. Marketing Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#3_Email_Marketing\" title=\"3. Email Marketing\">3. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#4_Marketing_Automation\" title=\"4. Marketing Automation\">4. Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/#5_Tu_pagina_web\" title=\"5. Tu p\u00e1gina web\">5. Tu p\u00e1gina web<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Consejos_para_aprovechar_el_Black_Friday_en_tu_empresa\"><\/span><span style=\"font-weight: 400;\">5 Consejos para aprovechar el Black Friday en tu empresa<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Adaptacion_al_cambio\"><\/span><span style=\"font-weight: 400;\">1. Adaptaci\u00f3n al cambio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seg\u00fan el portal de Selligent el 28% de los consumidores dentro de las plataformas digitales realizan sus compras dentro de la Internet y el 71% hace uso de las compras online y offline.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ello, es importante que de acuerdo a los cambios y las situaciones que se presentan en nuestro entorno; tu empresa debe comenzar a adaptarse a las nuevas solicitudes que tus clientes buscan. Esta situaci\u00f3n en la que nos encontramos frente a la propagaci\u00f3n del coronavirus es un buen ejemplo, especialmente, con el traslado de las empresas f\u00edsicas a la Internet.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Marketing_Digital\"><\/span><span style=\"font-weight: 400;\">2. Marketing Digital<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que nos encontramos en un proceso que cambi\u00f3 es importante renovarse no s\u00f3lo en nuestra tienda, sino que tambi\u00e9n en nuestra estrategia de atracci\u00f3n o de marketing. Las tendencias del marketing digital son las herramientas ideales para emitir el mensaje correcto a tus clientes potenciales para mejorar la comunicaci\u00f3n entre tu empresa y sus clientes.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Email_Marketing\"><\/span><span style=\"font-weight: 400;\">3. Email Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El email marketing es otra de las herramientas que te recomendamos hacer uso en este Black Friday, especialmente, para evitar que tus clientes no solo revisen tu negocio por las ofertas sino tambi\u00e9n por los productos que ofreces a corto y largo plazo. Es decir, que una vez que los usuarios hagan la compra dentro de tu empresa se mantengan en contacto con tu marca para realizar compras en un futuro.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Marketing_Automation\"><\/span><span style=\"font-weight: 400;\">4. Marketing Automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El marketing automation ayudar\u00e1 a que tu sistema de comunicaci\u00f3n con tus clientes sea m\u00e1s efectiva y r\u00e1pida respondiendo a cada uno de ellos con la informaci\u00f3n que necesitan. La respuesta inmediata hacia tus clientes es una de las mejores estrategias de atracci\u00f3n que tu empresa puede realizar. Por ello, el uso del marketing automation beneficiar\u00e1 a que tu empresa tenga respuestas automatizadas a todo tipo de preguntas de cada cliente.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tu_pagina_web\"><\/span><span style=\"font-weight: 400;\">5. Tu p\u00e1gina web<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es importante la presencia de una p\u00e1gina web para tu empresa; ya que, sin una, tus clientes no podr\u00e1n confiar en tu marca ni en tu negocio. La p\u00e1gina web es la imagen que representa y le da presencia tu empresa dentro de la Internet; por eso, es muy importante crear y dise\u00f1ar una p\u00e1gina web.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de MarketingDirecto.com.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2682 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019.jpg\" alt=\"\" width=\"880\" height=\"495\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019.jpg 880w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/PiMeE-1574707052-151873-blog-blackFriday2019-747x420.jpg 747w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin duda, este Black Friday edici\u00f3n 2020 no va a ser similar a los anteriores debido a la emergencia sanitaria en la que nos encontramos a nivel mundial. Pero que sea diferente no significa que vaya a ser negativo, todo lo contrario. La incursi\u00f3n del sistema de e-commerce ha logrado que las oportunidades de venta [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2681","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: 5 Consejos para que no te quedes atr\u00e1s con tus ventas - BLOG |<\/title>\n<meta name=\"description\" content=\"Sin duda, este Black Friday edici\u00f3n 2020 no va a ser similar a los anteriores debido a la emergencia sanitaria en la que nos encontramos a nivel mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/black-friday-5-consejos-para-que-no-te-quedes-atras-con-tus-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: 5 Consejos para que no te quedes atr\u00e1s con tus ventas - 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