{"id":2715,"date":"2020-11-18T01:14:12","date_gmt":"2020-11-18T06:14:12","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2715"},"modified":"2022-04-17T21:46:32","modified_gmt":"2022-04-18T02:46:32","slug":"instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing\/","title":{"rendered":"Instagram Stories: M\u00e9tricas importantes para mejorar tu campa\u00f1a de marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No es novedad el potencial y poder que presenta la plataforma de Instagram, y mucho menos las stories que esta red social tiene que, en su momento, opac\u00f3 a las stories de Snapchat. Instagram se ha convertido en la mina de oro de muchas empresas y negocios online que se encuentran dentro de ella gracias a sus herramientas atractivas para potenciar una campa\u00f1a de marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estas herramientas y nuevas funcionalidades (<strong><a href=\"https:\/\/atrevete.academy\/blog\/estrategias-de-marketing-en-instagram-nuevas-funciones-que-te-brinda-reels\/\">Reels<\/a><\/strong>, <strong><a href=\"https:\/\/atrevete.academy\/blog\/igtv-intagram-tv-como-estrategia-para-el-marketing-de-contenidos-de-tu-empresa\/\">IGTV<\/a><\/strong>, Instagram Shopping, entre otros) que Instagram va incorporando poco a poco a su plataforma son la clave por la que una marca logre generar oportunidades de venta, pero \u00bfcu\u00e1l de todas estas es la que mayor impacto presenta sobre los usuarios? La respuesta es: <strong>Instagram Stories<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En base a un an\u00e1lisis realizado por la comunidad educativa online de <strong><a href=\"https:\/\/www.crehana.com\/pe\/\">Crehana<\/a><\/strong>, han determinado que las Stories que cada empresa realiza deben servir como medio de revisi\u00f3n para las m\u00e9tricas principales de Instagram y, as\u00ed, saber si tu campa\u00f1a y estrategia de marketing est\u00e1 funcionando.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por eso, en el siguiente art\u00edculo te brindamos algunas de las principales m\u00e9tricas que debes considerar para tu campa\u00f1a de marketing a trav\u00e9s de las Instagram Stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2738\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad.jpg\" alt=\"\" width=\"850\" height=\"500\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad.jpg 850w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad-300x176.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad-768x452.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad-696x409.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/poridentidad-714x420.jpg 714w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d0cc11c635\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d0cc11c635\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing\/#Metricas_importantes_de_Instagram_Stories_para_tu_campana_de_marketing\" title=\"M\u00e9tricas importantes de Instagram Stories para tu campa\u00f1a de marketing\">M\u00e9tricas importantes de Instagram Stories para tu campa\u00f1a de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing\/#1_Descubrimiento\" title=\"1. Descubrimiento\">1. Descubrimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing\/#_2_Navegacion\" title=\"\u00a02. Navegaci\u00f3n\">\u00a02. Navegaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/instagram-stories-metricas-importantes-para-mejorar-tu-campana-de-marketing\/#3_Interaccion\" title=\"3. Interacci\u00f3n\">3. Interacci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_importantes_de_Instagram_Stories_para_tu_campana_de_marketing\"><\/span><span style=\"font-weight: 400;\">M\u00e9tricas importantes de Instagram Stories para tu campa\u00f1a de marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Descubrimiento\"><\/span><span style=\"font-weight: 400;\">1. Descubrimiento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A trav\u00e9s del descubrimiento podemos medir el volumen de nuestra audiencia. Si buscamos leer las m\u00e9tricas de manera adecuada y correcta es esencial la diferencia entre dos conceptos: impresiones (repeticiones) y el alcance generado (views).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las impresiones buscan determinar el n\u00famero de veces que nuestros usuarios han revisado nuestro storie, mientras que el alcance generado se refiere al n\u00famero de usuarios \u00fanicos que revisaron el storie.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Navegacion\"><\/span><span style=\"font-weight: 400;\">\u00a02. <\/span><span style=\"font-weight: 400;\">Navegaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La navegaci\u00f3n busca explorar el comportamiento de usuarios para cada storie. Esta secci\u00f3n presenta ciertos conceptos que debes identificar:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Avance:<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 400;\">Aqu\u00ed nos encontramos con los usuarios que pasan tus stories. Una soluci\u00f3n propuesta por el equipo de Crehana es que las empresas o negocios busquen realizar stories m\u00e1s concreto y puntuales; el cual, puede ser una de las razones por las que se pasan los stories.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Siguiente storie<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 400;\">Esto nos muestra cuanto un usuario le da \u201cskip\u201d a tu contenido sin terminarlo y saltando tu cuenta.<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Atr\u00e1s<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 400;\">Este es un indicativo positivo porque muestra que el usuario busca volver a ver el storie que ya pas\u00f3 o consumi\u00f3.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Abandono<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 400;\">Este, definitivamente, es un indicador negativo para tu empresa; ya que, refleja el cierre de tu storie sin revisar tu contenido.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Interaccion\"><\/span><span style=\"font-weight: 400;\">3. Interacci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En la secci\u00f3n de interacci\u00f3n es la que m\u00e1s debemos tener en cuenta porque nos indica si nuestro contenido ha sido exitoso o no. Para ello, se observa que el usuario haya usado las redirecciones que hayas adjuntado a tu storie.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2741 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/anuncios-instagram-stories-sticker-encuesta.jpg\" alt=\"\" width=\"626\" height=\"364\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/anuncios-instagram-stories-sticker-encuesta.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/anuncios-instagram-stories-sticker-encuesta-300x174.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de MarketingDirecto.com.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No es novedad el potencial y poder que presenta la plataforma de Instagram, y mucho menos las stories que esta red social tiene que, en su momento, opac\u00f3 a las stories de Snapchat. Instagram se ha convertido en la mina de oro de muchas empresas y negocios online que se encuentran dentro de ella gracias [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[],"class_list":{"0":"post-2715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Stories: M\u00e9tricas importantes para mejorar tu campa\u00f1a de marketing - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprende a mejorar el alcance de tu empresa a trav\u00e9s de los Instagram Stories que buscan mejorar tus campa\u00f1as de marketing. 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