{"id":2728,"date":"2020-11-18T00:57:39","date_gmt":"2020-11-18T05:57:39","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2728"},"modified":"2022-04-17T21:46:45","modified_gmt":"2022-04-18T02:46:45","slug":"influencers-prefieren-vender-productos-a-traves-de-los-directos","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/influencers-prefieren-vender-productos-a-traves-de-los-directos\/","title":{"rendered":"Influencers: Prefieren vender productos a trav\u00e9s de los Directos"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>\u00bfEst\u00e1s pensando en aliarte o trabajar con influencers?<\/strong> Si tu negocio o empresa est\u00e1 optando por realizar el <strong><a href=\"https:\/\/atrevete.academy\/blog\/influencer-marketing-tendencias-para-ejecutar-este-2021\/\">influencer marketing,<\/a><\/strong> te comentamos que existe una t\u00e1ctica que estas personalidades utilizan m\u00e1s seguido y que mejores resultados de compra le genera a tu marca.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antes de entrar en el tema, <strong>\u00bfte has dado cuenta que ahora los influencers est\u00e1n optando por comunicar u ofrecer un producto mediante el canal de venta directa?<\/strong> \u00a1Es cierto!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora los <strong>influencers<\/strong> se dedican a la venta directa de los productos de un negocio a trav\u00e9s de <strong>sus redes sociales y de manera contextualizada<\/strong>. A diferencia de un tiempo atr\u00e1s que se sol\u00eda hacer por medio de YouTube en donde el usuario sol\u00eda consumir contenido en cualquier momento del d\u00eda.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2732 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-videoillustration_23-2148527625.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-videoillustration_23-2148527625.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-videoillustration_23-2148527625-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-videoillustration_23-2148527625-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-recording-new-videoillustration_23-2148527625-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La tendencia ahora ya cambi\u00f3, en base, a la nueva rutina que muestran los usuarios en su d\u00eda a d\u00eda y gracias a las redes sociales en donde se encuentran m\u00e1s activos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cLos influencers venden productos durante las retransmisiones en directo, ya no solo en sus v\u00eddeos o en su blog\u201d \u2013 (Trecebits, 2020).<\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e07d767f9c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e07d767f9c5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/influencers-prefieren-vender-productos-a-traves-de-los-directos\/#Pero_%C2%BFpor_que_los_influencers_prefieren_los_canales_de_venta_directa\" title=\"Pero, \u00bfpor qu\u00e9 los influencers prefieren los canales de venta directa?\">Pero, \u00bfpor qu\u00e9 los influencers prefieren los canales de venta directa?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pero_%C2%BFpor_que_los_influencers_prefieren_los_canales_de_venta_directa\"><\/span><span style=\"font-weight: 400;\">Pero, \u00bfpor qu\u00e9 los influencers prefieren los canales de venta directa?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las razones principales por las que los <strong>influencers<\/strong> se encuentran utilizando los canales de venta directa desde sus cuentas personales para presentar un producto en funcionamiento <strong>mostrando las principales caracter\u00edsticas que estos presentan<\/strong>. Esto se debe a que estas personalidades de las redes sociales buscan aportar un hecho de mayor realismo sobre su opini\u00f3n del producto.<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Social-Selling-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este tipo de estrategia funciona como una situaci\u00f3n en donde t\u00fa, como cliente, vas a comprar a una tienda y te muestran el producto. Pero cu\u00e1l es la raz\u00f3n por la que consideras comprar dicho producto, es el comentario que un amigo tuyo realiza sobre la experiencia que te brindo la marca y la calidad de producto ofrecido.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recordemos que los <strong>feedbacks<\/strong> positivos de cualquier persona es muy beneficioso para tu empresa, especialmente, si se trata de un influencer que presenta seguidores a quienes les hacen caso y toman muy en serio sus opiniones.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2730 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-social-media-illustration_23-2148642926.jpg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-social-media-illustration_23-2148642926.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/influencer-social-media-illustration_23-2148642926-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Trecebits.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s pensando en aliarte o trabajar con influencers? Si tu negocio o empresa est\u00e1 optando por realizar el influencer marketing, te comentamos que existe una t\u00e1ctica que estas personalidades utilizan m\u00e1s seguido y que mejores resultados de compra le genera a tu marca.\u00a0 Antes de entrar en el tema, \u00bfte has dado cuenta que ahora [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencers: Prefieren vender productos a trav\u00e9s de los Directos - BLOG |<\/title>\n<meta name=\"description\" content=\"\u00bfSabes cu\u00e1l es la t\u00e1ctica que prefieren utilizar m\u00e1s los influencers al momento de ofrecer un producto a trav\u00e9s de sus redes sociales? 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