{"id":2764,"date":"2020-11-25T18:02:26","date_gmt":"2020-11-25T23:02:26","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2764"},"modified":"2022-04-17T21:46:26","modified_gmt":"2022-04-18T02:46:26","slug":"grupos-de-facebook-aprende-a-utilizarlos-para-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/grupos-de-facebook-aprende-a-utilizarlos-para-tu-estrategia-de-marketing\/","title":{"rendered":"Grupos de Facebook: Aprende a utilizarlos para tu estrategia de Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Todos en alg\u00fan momento hemos tenido que escuchar sobre los <strong>grupos de Facebook<\/strong> o ser parte de alguno de ellos, ya sea para llevar un curso, tener un espacio para compartir con amigos, entre otros. Pero, <strong>\u00bfsab\u00edas que puedes hacer uso de esta herramienta en tu estrategia de Marketing?<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los <strong>grupos de Facebook<\/strong> cuentan con m\u00e1s de 1.800 millones de usuarios activos al mes; la cual, ayuda a que este recurso se constituya como una de las mejores herramientas para lograr obtener visibilidad de tu marca o empresa. Adem\u00e1s, el alcance que ocasiona este recurso, dentro de Facebook, es uno de los m\u00e1s altos en cuanto al reconocimiento y crecimiento de una marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esto se debe a los cambios que va generando el algoritmo de Facebook; el cual, brinda menor difusi\u00f3n en cuanto a los contenidos corporativos.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2767 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/20200428125959426-0-1657022.jpg\" alt=\"\" width=\"692\" height=\"324\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/20200428125959426-0-1657022.jpg 692w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/20200428125959426-0-1657022-300x140.jpg 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5843919d1c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5843919d1c8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/grupos-de-facebook-aprende-a-utilizarlos-para-tu-estrategia-de-marketing\/#Pero_entonces_%C2%BFque_son_los_grupos_de_Facebook\" title=\"Pero, entonces, \u00bfqu\u00e9 son los grupos de Facebook?\">Pero, entonces, \u00bfqu\u00e9 son los grupos de Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/grupos-de-facebook-aprende-a-utilizarlos-para-tu-estrategia-de-marketing\/#%C2%BFQue_estrategias_de_marketing_puedo_utilizar\" title=\"\u00bfQu\u00e9 estrategias de marketing puedo utilizar?\">\u00bfQu\u00e9 estrategias de marketing puedo utilizar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pero_entonces_%C2%BFque_son_los_grupos_de_Facebook\"><\/span><span style=\"font-weight: 400;\">Pero, entonces, \u00bfqu\u00e9 son los grupos de Facebook?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uno o los grupos en Facebook son espacios cerrados integrados por personas que buscan conversar y compartir sobre un tema que todos consideran del mismo inter\u00e9s y quienes est\u00e1n predispuestos a la interacci\u00f3n grupal.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es por ello, que muchas empresas hacen uso de estos grupos como parte de sus estrategias de marketing; ya que, los utilizan como un medio para presentar productos, servicios y contenidos relevantes para los usuarios que se encuentran participando. Para poder llevar a cabo una estrategia adecuada es importante desarrollar un plan de acci\u00f3n para poder sacarle mayor provecho a las estrategias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_estrategias_de_marketing_puedo_utilizar\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 estrategias de marketing puedo utilizar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Existen cuatro estrategias principales que tu empresa puede comenzar a hacer uso y comenzar a incrementar el reconocimiento de tu negocio o empresa.<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Presenta tus productos y servicios dentro de los grupos de Facebook.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trato directo con tus clientes para ofrecer soluciones r\u00e1pidas a tus clientes (<strong><a href=\"https:\/\/atrevete.pe\/blog\/servicio-al-cliente-todo-lo-que-necesitas-saber-para-potenciar-tu-marca\/\">Atenci\u00f3n al Cliente<\/a><\/strong>).<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Env\u00edo de contenido optimo y relevante para los clientes sobre tu empresa y sus productos o servicios.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recibir comentarios emitidos por los usuarios para poder generar encuestas o compartir el feedback generado sobre tu producto o servicios.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2766 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias.jpg\" alt=\"\" width=\"1100\" height=\"619\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias.jpg 1100w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-1024x576.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-1068x601.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/Facebook-grupos-seccio\u0301n-noticias-746x420.jpg 746w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Trecebits.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos en alg\u00fan momento hemos tenido que escuchar sobre los grupos de Facebook o ser parte de alguno de ellos, ya sea para llevar un curso, tener un espacio para compartir con amigos, entre otros. Pero, \u00bfsab\u00edas que puedes hacer uso de esta herramienta en tu estrategia de Marketing?\u00a0 Los grupos de Facebook cuentan con [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-2764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grupos de Facebook: Aprende a utilizarlos para tu estrategia de Marketing - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprende a hacer uso de las estrategias de marketing adecuadas dentro de los grupos de Facebook y comenzar a potenciar tu empresa online. 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