{"id":2769,"date":"2020-11-25T19:24:13","date_gmt":"2020-11-26T00:24:13","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2769"},"modified":"2022-04-17T21:46:22","modified_gmt":"2022-04-18T02:46:22","slug":"shoppable-tv-que-es-y-que-ocasiona-en-la-publicidad-por-television","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/shoppable-tv-que-es-y-que-ocasiona-en-la-publicidad-por-television\/","title":{"rendered":"Shoppable TV: \u00bfQu\u00e9 es y qu\u00e9 ocasiona en la publicidad por televisi\u00f3n?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La publicidad digital cada d\u00eda que pasa no deja de sorprendernos con sus nuevas actualizaciones y herramientas que surgen para lograr llamar la atenci\u00f3n de los usuarios. Estas propuestas buscan combinar diferentes canales de comunicaci\u00f3n; con la finalidad de, ofrecer experiencias \u00fanicas a los usuarios. Y ahora, ha salido una nueva manera de hacer publicidad enfoc\u00e1ndonos en la venta y alcance de productos, esta es: el <strong>Shoppable Tv.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2770 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/paid-programming-idea-commerce-broadcasting-smart-television-remote-tv-controller-infomercial-television-commercial-modern-teleshopping-isolated-concept-metaphor-illustration_335657-1235.jpg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/paid-programming-idea-commerce-broadcasting-smart-television-remote-tv-controller-infomercial-television-commercial-modern-teleshopping-isolated-concept-metaphor-illustration_335657-1235.jpg 626w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/paid-programming-idea-commerce-broadcasting-smart-television-remote-tv-controller-infomercial-television-commercial-modern-teleshopping-isolated-concept-metaphor-illustration_335657-1235-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/paid-programming-idea-commerce-broadcasting-smart-television-remote-tv-controller-infomercial-television-commercial-modern-teleshopping-isolated-concept-metaphor-illustration_335657-1235-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/paid-programming-idea-commerce-broadcasting-smart-television-remote-tv-controller-infomercial-television-commercial-modern-teleshopping-isolated-concept-metaphor-illustration_335657-1235-420x420.jpg 420w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0928e62a18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0928e62a18\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/shoppable-tv-que-es-y-que-ocasiona-en-la-publicidad-por-television\/#%C2%BFQue_es_el_Shoppable_Tv\" title=\"\u00bfQu\u00e9 es el Shoppable Tv?\">\u00bfQu\u00e9 es el Shoppable Tv?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/shoppable-tv-que-es-y-que-ocasiona-en-la-publicidad-por-television\/#%C2%BFComo_enfrentar_esta_nueva_limitacion_de_publicidad\" title=\"\u00bfC\u00f3mo enfrentar esta nueva limitaci\u00f3n de publicidad?\">\u00bfC\u00f3mo enfrentar esta nueva limitaci\u00f3n de publicidad?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_Shoppable_Tv\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el Shoppable Tv?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El modelo tradicional de la publicidad emitida por televisi\u00f3n o el Outbound Marketing que se observaban a trav\u00e9s de los anuncios transmitidos por los famosos \u201ccomerciales\u201d son parte del pasado. Ahora los usuarios ya no se dejan llevar por lo que se observa en la televisi\u00f3n para decidir confiar en una empresa y realizar una compra.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los h\u00e1bitos de consumo de televisi\u00f3n han cambiado totalmente, especialmente, desde la llegada del streaming combin\u00e1ndolo con la pandemia a causa de la propagaci\u00f3n del Coronavirus. Nos referimos a que los usuarios ahora consumen una alta demanda de contenidos; los cuales, en muchos casos, son consumidos a trav\u00e9s de los tel\u00e9fonos celulares o tablets en lugar que la misma televisi\u00f3n.\u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con la aparici\u00f3n del streaming, el sector de la publicidad pagada se ha visto afectada; ya que, los usuarios buscan una plataforma en donde consumir contenido relevante y de entretenimiento sin tener que lidiar con los anuncios publicitarios, que muchas veces solo interrumpen las transmisiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_enfrentar_esta_nueva_limitacion_de_publicidad\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo enfrentar esta nueva limitaci\u00f3n de publicidad?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Frente a este cambio de consumo y la evasi\u00f3n de la publicidad por parte de los usuarios es que ahora sale la opci\u00f3n del <strong>Shoppable Tv<\/strong>, en donde las empresas o marcas se juntan con determinados programas de televisi\u00f3n para incitar a los espectadores a la compra de sus productos.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La publicidad por Tv busca ahora ofrecer productos que aparecen en determinadas escenas concretas; las cuales, puedan ser compradas con un par de clic, como por ejemplo dentro de Amazon.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como empresa debemos comenzar a actualizarnos al momento de poder llamar la atenci\u00f3n de los usuarios dentro de los espacios donde ellos se encuentran activos como las plataformas de streaming.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2771 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820.jpg\" alt=\"\" width=\"820\" height=\"547\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820.jpg 820w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820-300x200.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820-768x512.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820-696x464.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/11\/shoppable-20200507091341820-630x420.jpg 630w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad digital cada d\u00eda que pasa no deja de sorprendernos con sus nuevas actualizaciones y herramientas que surgen para lograr llamar la atenci\u00f3n de los usuarios. Estas propuestas buscan combinar diferentes canales de comunicaci\u00f3n; con la finalidad de, ofrecer experiencias \u00fanicas a los usuarios. Y ahora, ha salido una nueva manera de hacer publicidad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppable TV: \u00bfQu\u00e9 es y qu\u00e9 ocasiona en la publicidad por televisi\u00f3n? - BLOG |<\/title>\n<meta name=\"description\" content=\"Enterate del rumbo que esta teniendo la publicidad online y busca siempre manera de potenciar para captar la atecions de los usuarios con el Shoppable TV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/shoppable-tv-que-es-y-que-ocasiona-en-la-publicidad-por-television\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppable TV: \u00bfQu\u00e9 es y qu\u00e9 ocasiona en la publicidad por televisi\u00f3n? 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