{"id":2817,"date":"2020-12-04T12:30:54","date_gmt":"2020-12-04T17:30:54","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2817"},"modified":"2022-04-17T21:43:45","modified_gmt":"2022-04-18T02:43:45","slug":"buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/","title":{"rendered":"Buyer Persona: 5 Claves para identificar a tu p\u00fablico objetivo"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>\u00bfTe has preguntado cual es el objetivo de crear un buyer persona para tu empresa?<\/strong> Siempre escuchamos que para establecer una estrategia de marketing debemos <strong>construir nuestro buyer persona<\/strong>; con el objetivo, de poder dirigir nuestro mensaje hacia ellos y <strong>generar un alto alcance de ventas<\/strong> para nuestra marca. Pero \u00bfqu\u00e9 tan es cierto es esta afirmaci\u00f3n?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para poder entrar de lleno a este tema, d\u00e9janos preguntarte lo siguiente: <strong>\u00bfqu\u00e9 crees que diferencia al marketing tradicional (<a href=\"https:\/\/inboundplus.agency\/inbound-marketing-vs-publicidad-tradicional\/\">Outbound<\/a>) del marketing digital actual?<\/strong> Sabemos, son varias las diferencias que existen, pero una de las principales es la creaci\u00f3n de <strong>un buyer persona<\/strong> porque con ella lograremos definir a qui\u00e9n se va dirigir nuestra campa\u00f1a publicitaria.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Un momento! Esta respuesta no es diferente de lo que busca el <strong>marketing tradicional<\/strong>. Cierto, lo que marca la diferencia es que <strong>el p\u00fablico objetivo (buyer persona)<\/strong> a quienes enviamos nuestra campa\u00f1a publicitaria <strong>es un p\u00fablico interesado en nuestra empresa y con un alto rango de generar una compra de nuestros productos y\/o servicios.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero eso, tener definido qui\u00e9n es nuestro buyer es uno de los primeros pasos que se da al momento de construir una estrategia de marketing. Y, para ello, es que determinaremos las 5 claves que tu empresa debe considerar al momento de definir a su p\u00fablico objetivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2819 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona.jpg\" alt=\"\" width=\"1540\" height=\"790\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona.jpg 1540w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-300x154.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-1024x525.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-768x394.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-1536x788.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-696x357.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-1068x548.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/create-buyer-persona-819x420.jpg 819w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59af0f3eb34\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59af0f3eb34\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#%C2%BFQue_es_un_buyer_persona\" title=\"\u00bfQu\u00e9 es un buyer persona?\">\u00bfQu\u00e9 es un buyer persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#5_Claves_para_definir_a_nuestro_publico_objetivo\" title=\"5 Claves para definir a nuestro p\u00fablico objetivo\">5 Claves para definir a nuestro p\u00fablico objetivo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#1_%C2%BFCual_es_su_necesidad\" title=\"1. \u00bfCu\u00e1l es su necesidad?\">1. \u00bfCu\u00e1l es su necesidad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#2_%C2%BFCual_es_su_conducta_personal_laboral_y_online\" title=\"2. \u00bfCu\u00e1l es su conducta personal, laboral y online?\">2. \u00bfCu\u00e1l es su conducta personal, laboral y online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#3_%C2%BFCual_es_su_proceso_de_compra\" title=\"3. \u00bfCu\u00e1l es su proceso de compra?\">3. \u00bfCu\u00e1l es su proceso de compra?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#4_Determinar_las_palabras_claves\" title=\"4. Determinar las palabras claves\">4. Determinar las palabras claves<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/buyer-persona-5-claves-a-identificar-para-tu-publico-objetivo\/#5_%C2%BFCuales_son_sus_intereses\" title=\"5. \u00bfCu\u00e1les son sus intereses?\">5. \u00bfCu\u00e1les son sus intereses?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_buyer_persona\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es un buyer persona?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <strong>buyer persona es el prototipo de cliente ideal que est\u00e1 interesado en comprar los productos y\/o servicios de tu empresa<\/strong>. Es decir, es la construcci\u00f3n semi-ficticia de nuestro target deseado de quien debemos <strong>saber cu\u00e1les son h\u00e1bitos, su comportamiento digital, datos personales y laborales, entre otros.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La idea de realizar esta creaci\u00f3n semi-ficticia es que podemos <strong>conocer y comprender mejor a nuestros clientes<\/strong>; adem\u00e1s, que ayudar\u00e1 a determinar el tipo de contenido que debemos enviar hacia ellos satisfaciendo sus necesidades.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Debemos entender que no se trata de solo de conocer a los clientes, sino de entender y saber cu\u00e1les son sus motivaciones, necesidades y reflexiones de tal manera que los guiaran a generar una compra espec\u00edfica.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2818\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas.jpg\" alt=\"\" width=\"880\" height=\"440\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas.jpg 880w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/bac-buyer-personas-840x420.jpg 840w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Claves_para_definir_a_nuestro_publico_objetivo\"><\/span><span style=\"font-weight: 400;\">5 Claves para definir a nuestro p\u00fablico objetivo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consideramos importante cinco puntos clave que toda empresa o negocio online debe considerar al momento de construir su buyer persona.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%C2%BFCual_es_su_necesidad\"><\/span><span style=\"font-weight: 400;\">1. \u00bfCu\u00e1l es su necesidad?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para determinar las necesidades de nuestro cliente, podemos ayudarnos respondiendo las siguientes preguntas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 motivo\/s necesita tu soluci\u00f3n?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00bfQu\u00e9 producto\/s o servicio\/s que ofreces cubre sus necesidades o intereses? <\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%C2%BFCual_es_su_conducta_personal_laboral_y_online\"><\/span><span style=\"font-weight: 400;\">2. \u00bfCu\u00e1l es su conducta personal, laboral y online?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Determinar la conducta personal, laboral y online, dependiendo de los objetivos que desee alcanzar tu empresa, puede ayudarnos considerando las siguientes preguntas:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Conducto laboral:<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfA qui\u00e9n reporta y qui\u00e9n le reporta?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfTiene poder de decisi\u00f3n?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es su mayor responsabilidad laboral?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">Entre otros.<\/span><\/p>\n<ul>\n<li><b><\/b><b> <\/b> <b>Conducta personal:<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son sus principales objetivos y retos?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son sus principales intereses y aficiones?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 hace cuando no est\u00e1 en el trabajo?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">Entre otros.<\/span><\/p>\n<ul>\n<li><b><\/b><b> <\/b> <b>Conducta online:<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son las fuentes de informaci\u00f3n de referencia? Es decir, \u00bfen qui\u00e9n conf\u00eda?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo aprende sobre su industria?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfA qu\u00e9 redes sociales o comunidades pertenece?\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%C2%BFCual_es_su_proceso_de_compra\"><\/span><span style=\"font-weight: 400;\">3. \u00bfCu\u00e1l es su proceso de compra?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al momento de determinar el proceso de compra de nuestro buyer persona, debemos considerar 4 factores: expectativas, investigaci\u00f3n, criterios de decisi\u00f3n y objeciones.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><b>Expectativas<\/b><span style=\"font-weight: 400;\">: Establece cuales son los resultados o beneficios que buscan obtener los clientes al contratar nuestros servicios u obtener nuestros productos.<\/span><\/li>\n<li><b>Investigaci\u00f3n<\/b><span style=\"font-weight: 400;\">:<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfEl cliente sabe si existe una soluci\u00f3n como la tuya?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 elementos o personas impactan en el cliente durante el proceso de decisi\u00f3n?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1nto tiempo transcurre desde el momento que nuestro cliente reconoce su necesidad hasta que adquiere nuestra soluci\u00f3n?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo es su proceso de compra?<\/span><\/p>\n<ul>\n<li><b>Criterios de decisi\u00f3n:<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dentro de los criterios de decisi\u00f3n, es importante que tu empresa se haga las siguientes preguntas:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 valora m\u00e1s sobre el producto o servicio?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 escoger\u00eda vuestra empresa?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es vuestra principal ventaja competitiva?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\u00a0<\/span><\/p>\n<ul>\n<li><strong>Objeciones:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y, por \u00faltimo, pero no menos importante. Debemos considerar las objeciones que los clientes presenten al momento de trabajar con tu empresa o negocio. Para ello, te recomendamos responder las siguientes preguntas:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfCu\u00e1l ser\u00eda la mayor objeci\u00f3n o barrera frente a trabajar contigo?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 preocupaciones provocan que dude sobre si tus soluciones son la mejor alternativa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Determinar_las_palabras_claves\"><\/span><span style=\"font-weight: 400;\">4. Determinar las palabras claves<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es indispensable considerar las palabras claves (keywords) que representen a nuestra empresa o negocio online dentro de los motores de b\u00fasqueda.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%C2%BFCuales_son_sus_intereses\"><\/span><span style=\"font-weight: 400;\">5. \u00bfCu\u00e1les son sus intereses?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Comprender y conocer a tu buyer persona no solo implica saber sus necesidades, sino que tambi\u00e9n sus intereses, retos profesionales, determinar sus tiempos libres, entre otros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tomando en cuenta estos cinco puntos claves para la construcci\u00f3n de tu buyer persona ayudar\u00e1 a definir tu estrategia de marketing obteniendo resultados satisfactorios.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2821 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona.jpg\" alt=\"\" width=\"780\" height=\"440\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona.jpg 780w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona-768x433.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona-696x393.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/persona-745x420.jpg 745w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Inboundcycle.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has preguntado cual es el objetivo de crear un buyer persona para tu empresa? Siempre escuchamos que para establecer una estrategia de marketing debemos construir nuestro buyer persona; con el objetivo, de poder dirigir nuestro mensaje hacia ellos y generar un alto alcance de ventas para nuestra marca. Pero \u00bfqu\u00e9 tan es cierto es [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer Persona: 5 Claves para identificar a tu p\u00fablico objetivo - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la definici\u00f3n de un buyer persona y los 5 puntos claves que debes considerar al momento de ejecutar tu estrategia de marketing. 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