{"id":2854,"date":"2020-12-09T04:11:44","date_gmt":"2020-12-09T09:11:44","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2854"},"modified":"2020-12-17T14:13:08","modified_gmt":"2020-12-17T19:13:08","slug":"objetivos-smart-que-son-y-como-definirlos","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/","title":{"rendered":"Objetivos SMART: \u00bfQu\u00e9 son y c\u00f3mo definirlos?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfSabes identificar los objetivos SMART o inteligentes que tu empresa debe considerar para su estrategia de negocio? Si en tu caso, s\u00ed sabes reconocerlos y establecer \u00a1genial! Significa que tu estrategia de marketing va por buen camino. Pero existe una gran cantidad de empresas y negocios que a\u00fan no saben identificarlos correctamente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Te preguntar\u00e1s, pero \u00bfpara qu\u00e9 me sirve tener objetivos SMART? Si tienes metas planeadas u objetivos que tu empresa debe alcanzar, los objetivos SMART ayudar\u00e1n a que dichas metas sean cumplidas de manera eficiente y realista. Situaci\u00f3n que no siempre ocurre en toda empresa de negocio o tienda online.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo buscaremos definir a profundidad el significado de los objetivos SMART; adem\u00e1s, de c\u00f3mo definirlos letra por letra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2856\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1.jpg\" alt=\"\" width=\"1310\" height=\"940\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1.jpg 1310w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-300x215.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-1024x735.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-768x551.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-696x499.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-1068x766.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Objetivos-smart-1-585x420.jpg 585w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a51a9594350\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a51a9594350\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#%C2%BFQue_son_los_objetivos_SMART\" title=\"\u00bfQu\u00e9 son los objetivos SMART?\">\u00bfQu\u00e9 son los objetivos SMART?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#1_Specific\" title=\"1. (S)pecific:\">1. (S)pecific:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#2_Measurable\" title=\"2. (M)easurable:\u00a0\">2. (M)easurable:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#3_Achievable\" title=\"3. (A)chievable:\">3. (A)chievable:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#4_Relevant\" title=\"4. (R)elevant:\">4. (R)elevant:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#5_Time-bound\" title=\"5. (T)ime-bound:\">5. (T)ime-bound:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/#%C2%BFComo_definir_un_objetivo_inteligente\" title=\"\u00bfC\u00f3mo definir un objetivo inteligente?\">\u00bfC\u00f3mo definir un objetivo inteligente?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_objetivos_SMART\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 son los objetivos SMART?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los objetivos SMART o inteligentes son una metodolog\u00eda que nos permite no olvidar los elementos indispensables a la hora de redactar un objetivo eficaz.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este modelo de objetivos puede dividirse en diferentes pautas, que se trata de un acr\u00f3nimo en el que cada letra identifica un aspecto esencial a la hora de redactar nuestro objetivo SMART. De esta forma:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Specific\"><\/span><b>1. (S)pecific:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cada uno de los objetivos que establezcas debe ser lo m\u00e1s delimitado y acorde a tu negocio posible.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Measurable\"><\/span><b>2. (M)easurable<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recuerda que lo que no se mide, no se puede mejorar. Eso ocurre con los objetivos, que deben estar unidos a un valor num\u00e9rico.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Achievable\"><\/span><b>3. (A)chievable:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este punto hay que ser honesto. Se trata de que los objetivos que te fijes sean ambiciosos, pero tambi\u00e9n posibles.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Relevant\"><\/span><b>4. (R)elevant:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Relacionado con el punto anterior, se trata de establecer objetivos que puedas alcanzar con los recursos, tanto humanos como materiales, con los que cuente tu marca.\u00a0<\/span><b>\u00a0<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Time-bound\"><\/span><b>5. (T)ime-bound:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Si se establecen unos objetivos, debemos tratar de cumplirlos en un determinado plazo, \u00bfno crees? Es importante calendarizar las acciones de marketing que realizas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_definir_un_objetivo_inteligente\"><\/span><span style=\"font-weight: 400;\">\u00bfC\u00f3mo definir un objetivo inteligente?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Definir objetivos SMART dentro de nuestra empresa nos permitir\u00e1 gozar de un mont\u00f3n de ventajas en nuestro d\u00eda a d\u00eda.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caminar sin rumbo y perdido por el desierto es muy complicado. Sin embargo, si tenemos una buena hoja de ruta que nos indica hacia d\u00f3nde vamos, qu\u00e9 rumbo debemos tomar y cu\u00e1nto tardaremos, el camino ser\u00e1 mucho m\u00e1s sencillo.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Inboundcycle.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-publicidad-en-facebook-y-chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2282 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Fanpage-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes identificar los objetivos SMART o inteligentes que tu empresa debe considerar para su estrategia de negocio? Si en tu caso, s\u00ed sabes reconocerlos y establecer \u00a1genial! Significa que tu estrategia de marketing va por buen camino. Pero existe una gran cantidad de empresas y negocios que a\u00fan no saben identificarlos correctamente. Te preguntar\u00e1s, pero [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objetivos SMART: \u00bfQu\u00e9 son y c\u00f3mo definirlos? - BLOG |<\/title>\n<meta name=\"description\" content=\"Enterate de que tratan los objetivos smart y aprende a definirlos para poder construir una campa\u00f1a de marketing dentro de tu pagina web. Revisalo aqui\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/objetivos-smart-que-son-y-como-definirlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objetivos SMART: \u00bfQu\u00e9 son y c\u00f3mo definirlos? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Enterate de que tratan los objetivos smart y aprende a definirlos para poder construir una campa\u00f1a de marketing dentro de tu pagina web. 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