{"id":2871,"date":"2020-12-15T01:04:05","date_gmt":"2020-12-15T06:04:05","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2871"},"modified":"2022-04-17T21:43:23","modified_gmt":"2022-04-18T02:43:23","slug":"pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/","title":{"rendered":"Pay per click (PPC): 5 Consejos para iniciar tus campa\u00f1as internacionales"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como <strong>emprendedores y empresarios<\/strong> es importante que siempre busquemos alcanzar nuestros objetivos para seguir escalando los niveles de crecimiento al que podemos llegar con nuestras empresas o negocios. Y una de estas escalas es realizar las campa\u00f1as de <strong>pay per click (PPC)<\/strong> en un pa\u00eds totalmente nuevo y diferente para tu industria.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Depende del lugar de destino al que busques posicionar a tu empresa, son varios los factores que debes tomar en cuenta; ya que, este cambio no solo se trata de traducir tus anuncios al idioma natal de tu nueva ubicaci\u00f3n ni incluir las palabras claves. Todo lo contrario, lanzarse a un mercado nuevo es volver a pensar todo desde cero para poder sobresalir como lo logramos en nuestro pa\u00eds natal.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al volver a reestructurar nuestras campa\u00f1as debemos considerar nuestra estrategia de <strong>\u201cpay per click\u201d<\/strong> desde el comienzo y as\u00ed poder empezar positivamente.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te presentamos cinco consejos para iniciar tus campa\u00f1as PPC internacionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2902 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results.jpg\" alt=\"\" width=\"1305\" height=\"803\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results.jpg 1305w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-300x185.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-1024x630.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-768x473.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-356x220.jpg 356w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-696x428.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-1068x657.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Could-PPC-Be-the-Secret-to-Success-for-Immediate-Results-683x420.jpg 683w\" sizes=\"auto, (max-width: 1305px) 100vw, 1305px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f0ac6505b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f0ac6505b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#5_Consejos_para_iniciar_tu_campana_de_pay_per_click_internacional\" title=\"5 Consejos para iniciar tu campa\u00f1a de pay per click internacional\">5 Consejos para iniciar tu campa\u00f1a de pay per click internacional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#1_Un_pais_diferente_un_presupuesto_diferente\" title=\"1. Un pa\u00eds diferente, un presupuesto diferente\">1. Un pa\u00eds diferente, un presupuesto diferente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#2_Averigua_sobre_los_principales_canales_de_cada_lugar\" title=\"2. Averigua sobre los principales canales de cada lugar\">2. Averigua sobre los principales canales de cada lugar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#3_Diferente_pais_diferentes_campanas\" title=\"3. Diferente pa\u00eds, diferentes campa\u00f1as\">3. Diferente pa\u00eds, diferentes campa\u00f1as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#4_No_solo_traduzcas_sino_localiza\" title=\"4. No solo traduzcas sino localiza\">4. No solo traduzcas sino localiza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/#5_Adapta_y_modifica_tu_Funnel_de_ventas\" title=\"5. Adapta y modifica tu Funnel de ventas\">5. Adapta y modifica tu Funnel de ventas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Consejos_para_iniciar_tu_campana_de_pay_per_click_internacional\"><\/span><span style=\"font-weight: 400;\">5 Consejos para iniciar tu campa\u00f1a de pay per click internacional<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Un_pais_diferente_un_presupuesto_diferente\"><\/span><span style=\"font-weight: 400;\">1. Un pa\u00eds diferente, un presupuesto diferente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El CPM (Coste por Mil) y CPC (Coste por clic) de Google Ads cambian constantemente, m\u00e1s a\u00fan, si nos encontramos en un pa\u00eds diferente. Y como somos nuevos en este espacio, es importante que hagas una investigaci\u00f3n o testeo previo con las palabras claves de Google.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Averigua_sobre_los_principales_canales_de_cada_lugar\"><\/span><span style=\"font-weight: 400;\">2. Averigua sobre los principales canales de cada lugar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si bien es cierto Google es la plataforma l\u00edder en cuanto a los motores de b\u00fasqueda, pero no todos los pa\u00edses hacen uso de Google Ads para manejar su publicidad, un ejemplo de ello es Espa\u00f1a. Investiguemos cu\u00e1les son los principales canales en el lugar a donde te est\u00e1s trasladando para no tener que invertir en vano.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Diferente_pais_diferentes_campanas\"><\/span><span style=\"font-weight: 400;\">3. Diferente pa\u00eds, diferentes campa\u00f1as<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como te decimos en el t\u00edtulo, \u201cdiferente pa\u00eds, diferentes campa\u00f1as\u201d. Cerci\u00f3rate de utilizar campa\u00f1as diferentes en cada pa\u00eds al que traslades tu negocio. Ya que, as\u00ed podr\u00e1s controlar mejor las pujas y presupuestos, evitaras que pa\u00edses con un CPC bajo abarquen nuestro presupuesto y, adem\u00e1s, podr\u00e1s configurar mejor tus horarios.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-chatbot-para-facebook-messenger\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2281 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot.jpg 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-300x150.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1024x512.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-768x384.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1536x768.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-696x348.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-1068x534.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/09\/Banner-Chatbot-840x420.jpg 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_No_solo_traduzcas_sino_localiza\"><\/span><span style=\"font-weight: 400;\">4. No solo traduzcas sino localiza<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si solo te concentras en traducir tus palabras claves para el nuevo pa\u00eds al que te trasladas, pues d\u00e9janos decirte que est\u00e1s cometiendo el peor error de la industria. Para que tus campa\u00f1as sean efectivas y se posicionen, necesitas a un traductor que tenga conocimientos de marketing y que sea nativo del pa\u00eds de destino de tu campa\u00f1a.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Adapta_y_modifica_tu_Funnel_de_ventas\"><\/span><span style=\"font-weight: 400;\">5. Adapta y modifica tu Funnel de ventas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las diferencias culturales entre pa\u00edses a menudo se manifiestan en la manera de hacer marketing. Para ello, es importante que adaptes y modifiques tu funnel de ventas en base a las necesidades nuevas que presentas tus nuevos clientes potenciales.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2903 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance.jpg\" alt=\"\" width=\"1600\" height=\"840\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance.jpg 1600w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-300x158.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-1024x538.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-768x403.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-1536x806.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-696x365.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-1068x561.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/How-to-Use-Keyword-Intent-to-Boost-PPC-Performance-800x420.jpg 800w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Cyberclick.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como emprendedores y empresarios es importante que siempre busquemos alcanzar nuestros objetivos para seguir escalando los niveles de crecimiento al que podemos llegar con nuestras empresas o negocios. Y una de estas escalas es realizar las campa\u00f1as de pay per click (PPC) en un pa\u00eds totalmente nuevo y diferente para tu industria.\u00a0\u00a0 Depende del lugar [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay per click (PPC): 5 Consejos para iniciar tus campa\u00f1as internacionales - BLOG |<\/title>\n<meta name=\"description\" content=\"Como empresarios siempre buscamos crecer nuestra marca hasta llegar a otros paises y para ello es importante tener el Pay per click internacional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/pay-per-click-ppc-5-consejos-para-iniciar-tus-campanas-internacionales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay per click (PPC): 5 Consejos para iniciar tus campa\u00f1as internacionales - 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