{"id":2968,"date":"2020-12-28T23:50:41","date_gmt":"2020-12-29T04:50:41","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2968"},"modified":"2022-04-17T21:43:13","modified_gmt":"2022-04-18T02:43:13","slug":"videommerce-estrategia-digital-que-atrae-clientes-potenciales","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/videommerce-estrategia-digital-que-atrae-clientes-potenciales\/","title":{"rendered":"Videommerce: Estrategia digital que atrae clientes potenciales"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este 2020 ha sido un a\u00f1o lleno de cambios, tanto negativos como positivos. Dentro de estos cambios la presencia digital fue aquel que gener\u00f3 un cambio positivo junto a un nuevo mundo que en el Per\u00fa marc\u00f3 la diferencia. De la misma manera que la forma de venta se traslad\u00f3 a las plataformas digitales, las estrategias de marketing debieron adaptarse a nuevas propuestas y una de las m\u00e1s utilizada es el videommerce.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La propagaci\u00f3n del <strong><a href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/\">coronavirus<\/a><\/strong> a nivel mundial y el confinamiento global oblig\u00f3 a las empresas a cambiar sus maneras de generar engagement con los clientes llegando a los consumidores de manera efectiva y r\u00e1pida como se sol\u00eda lograr de manera presencial. Y como te mencionamos al inicio, una de las nuevas estrategias que ha logrado conquistar el mundo digital logrando captar la atenci\u00f3n de los consumidores es el videommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2969 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Ej48jW7XYAA8yHp.jpg\" alt=\"\" width=\"734\" height=\"499\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Ej48jW7XYAA8yHp.jpg 734w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Ej48jW7XYAA8yHp-300x204.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Ej48jW7XYAA8yHp-696x473.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/Ej48jW7XYAA8yHp-618x420.jpg 618w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/>\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6951b50d849d0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6951b50d849d0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/videommerce-estrategia-digital-que-atrae-clientes-potenciales\/#%C2%BFQue_es_el_videommerce\" title=\"\u00bfQu\u00e9 es el videommerce?\">\u00bfQu\u00e9 es el videommerce?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_videommerce\"><\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el videommerce?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nos referimos a videommerce cuando buscamos emitir formatos de video con menos de 1 minuto de duraci\u00f3n; los cuales, transmiten y reproducen los productos que presenta una e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cLos e-commerce apuestan por los videommerce, que son videos con menos de un minuto de duraci\u00f3n con toda la informaci\u00f3n del producto\u201d \u2013 (Mercado Negro, 2020)<\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Durante la pandemia, las compras digitales tomaron un rumbo exorbitante; el cual, ha sido tan dr\u00e1stico a nivel mundial con mencionar que el CEO de Amazon, Jeff Bezos, ha logrado incrementar su fortuna gracias a las compras generadas dentro de su plataforma. A este cambio se suma la evoluci\u00f3n que ha tenido el consumidor al momento de investigar cada productos y empresa antes de poder mantener una conversaci\u00f3n y generar una compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cUn cliente no se comunicar\u00e1 con tu empresa ni confiara en la calidad de tus productos o servicios si es que no se le demuestra lo contrario\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2971\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video.jpg\" alt=\"\" width=\"887\" height=\"499\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video.jpg 887w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2020\/12\/interactive_video-747x420.jpg 747w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es por ello, que una manera m\u00e1s creativa y atractiva para emitir dichos detalles se logra a trav\u00e9s del videommerce.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u201cSi el comercio cambia, tambi\u00e9n lo hace tu estrategia de marketing\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Mercado Negro.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este 2020 ha sido un a\u00f1o lleno de cambios, tanto negativos como positivos. Dentro de estos cambios la presencia digital fue aquel que gener\u00f3 un cambio positivo junto a un nuevo mundo que en el Per\u00fa marc\u00f3 la diferencia. De la misma manera que la forma de venta se traslad\u00f3 a las plataformas digitales, las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Videommerce: Estrategia digital que atrae clientes potenciales - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la nueva herramienta digital que busca atraer a tus clientes potenciales y potenciar tu empresa o negocio dentro de las plataformas: el videommerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/videommerce-estrategia-digital-que-atrae-clientes-potenciales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videommerce: Estrategia digital que atrae clientes potenciales - 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