{"id":2984,"date":"2021-01-07T11:08:17","date_gmt":"2021-01-07T16:08:17","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2984"},"modified":"2022-04-17T21:41:54","modified_gmt":"2022-04-18T02:41:54","slug":"google-ads-la-herramienta-que-beneficia-a-tu-empresa-online","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/","title":{"rendered":"Google Ads: La herramienta que beneficia a tu empresa online"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfQui\u00e9n no utiliza Google hoy en d\u00eda? Nadie, \u00bfverdad? La b\u00fasqueda en Google es una de las herramientas que todos los usuarios que navegamos en la red utilizamos, pero \u00bfhas notado que muchas veces que buscamos algo determinado nos parece un link de publicidad? Esto sucede gracias a Google Ads.<\/p>\n<p style=\"text-align: justify;\">Toda empresa busca adquirir visibilidad de sus marcas y atraer a clientes potenciales a estas; con el objetivo de incrementar sus oportunidades de venta. Este objetivo se logra haciendo uso de la herramienta de posicionamiento SEO dentro de una estrategia de marketing, en complemento con las dem\u00e1s t\u00e9cnicas. Y qu\u00e9 mejor que posicionar tu empresa dentro del buscador m\u00e1s grande del mundo: Google.<\/p>\n<p style=\"text-align: justify;\">Que tu empresa o negocio sea una de las primeras opciones que les aparezca a tus clientes al momento que est\u00e9n buscando un producto o servicio dentro del servidor. Para ello, en el siguiente art\u00edculo te comentaremos el poder de google ads y para qu\u00e9 sirve.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3025\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/Blog-Post-Google-Ad-Credits-1.jpg\" alt=\"\" width=\"750\" height=\"400\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/Blog-Post-Google-Ad-Credits-1.jpg 750w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/Blog-Post-Google-Ad-Credits-1-300x160.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/Blog-Post-Google-Ad-Credits-1-696x371.jpg 696w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1bfcf2be63d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1bfcf2be63d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/#%C2%BFQue_es_Google_Ads_y_para_que_sirve\" title=\"\u00bfQu\u00e9 es Google Ads y para qu\u00e9 sirve?\">\u00bfQu\u00e9 es Google Ads y para qu\u00e9 sirve?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Google_Ads_y_para_que_sirve\"><\/span>\u00bfQu\u00e9 es Google Ads y para qu\u00e9 sirve?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google Ads, antes conocido como Google Adwords, es la plataforma digital que utiliza Google para gestionar campa\u00f1as de anuncios dentro de la red; adem\u00e1s, de ser la principal fuente de ingresos de este buscador.<\/p>\n<p style=\"text-align: justify;\">Si buscas que tu anuncio tenga un alto rango de visibilidad y capte la atenci\u00f3n de los clientes potenciales para tu empresa, entonces Google Ads te brinda dos grupos de soportes que pueden beneficiar a este incremento. El primero, es que tu anuncio puede ser visualizado a trav\u00e9s de todas las p\u00e1ginas que le pertenecen a Google, tales como Youtube, Gmail, Google Maps, Google plus, etc.<\/p>\n<p style=\"text-align: justify;\">Y, en segundo lugar, es que existe un gran grupo de p\u00e1ginas web, contenido de videos y aplicativos m\u00f3viles denominada como \u201cred de anunciantes asociados\u201d en donde tu anuncio tambi\u00e9n logra alcanzar visibilidad.<\/p>\n<p style=\"text-align: justify;\">Las opciones que Google Ads le brinda a tu empresa son extensas y diversas; es por ello, que ha logrado adquirir ganancias de hasta 79 billones de d\u00f3lares con la opci\u00f3n de anuncios, dejando a Facebook en segundo lugar. Una opci\u00f3n que muchas empresas han logrado aprovechar invirtiendo en campa\u00f1as publicitarias anunciadas por Google Ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3026 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-scaled.jpg 2560w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-1024x576.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-1536x864.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-2048x1152.jpg 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-1068x601.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-747x420.jpg 747w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-adwords-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><em>Referencias tomadas y adaptadas de RD Station y Human Level.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n no utiliza Google hoy en d\u00eda? Nadie, \u00bfverdad? La b\u00fasqueda en Google es una de las herramientas que todos los usuarios que navegamos en la red utilizamos, pero \u00bfhas notado que muchas veces que buscamos algo determinado nos parece un link de publicidad? Esto sucede gracias a Google Ads. Toda empresa busca adquirir visibilidad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,21],"tags":[],"class_list":{"0":"post-2984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-tendencias"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads: La herramienta que beneficia a tu empresa online - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprende a utilizar y conoce de los beneficios que le ofrece la plataforma de Google Ads para potenciar tu empresa online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads: La herramienta que beneficia a tu empresa online - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Aprende a utilizar y conoce de los beneficios que le ofrece la plataforma de Google Ads para potenciar tu empresa online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOG |\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atrevete.academy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-07T16:08:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T02:41:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/que-es-google-ads-adwords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"687\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atrevete Academia de Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atrevete Academia de Marketing Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/\",\"url\":\"https:\/\/atrevete.academy\/blog\/google-ads-la-herramienta-que-beneficia-a-tu-empresa-online\/\",\"name\":\"Google Ads: La herramienta que beneficia a tu empresa online - 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