{"id":2993,"date":"2021-01-07T11:01:39","date_gmt":"2021-01-07T16:01:39","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2993"},"modified":"2022-03-21T22:27:55","modified_gmt":"2022-03-22T03:27:55","slug":"google-adwords-vs-facebook-ads-cual-utilizar-para-mi-publicidad-online","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/google-adwords-vs-facebook-ads-cual-utilizar-para-mi-publicidad-online\/","title":{"rendered":"Google Adwords vs. Facebook Ads: \u00bfCu\u00e1l utilizar para mi publicidad online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Puede que, en la actualidad, hayamos escuchado m\u00e1s sobre los resultados y beneficios que te brinda Facebook Ads al momento de hacer uso de las plataformas de publicidad online. Pero, antes de la aparici\u00f3n de Facebook Ads en 2014, la plataforma de Google AdWords era la que lideraba el mercado de las campa\u00f1as publicitarias y env\u00edo de anuncios online. Desde entonces la batalla entre Google Adwords vs Facebook Ads inici\u00f3.<\/p>\n<p style=\"text-align: justify;\">Para una empresa o negocio, muchas veces no es clara la elecci\u00f3n que deben realizar al momento de definir una herramienta para ejecutar sus campa\u00f1as de marketing.<\/p>\n<p style=\"text-align: justify;\">Por ello, en el siguiente art\u00edculo buscaremos aclarar la idea de cu\u00e1l de estas dos plataformas le favorece m\u00e1s a tu empresa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3021 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook.png 1920w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-300x169.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-1024x576.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-768x432.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-1536x864.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-696x392.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-1068x601.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/google-vs-facebook-747x420.png 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-693f3b3c6ba87\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-693f3b3c6ba87\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/google-adwords-vs-facebook-ads-cual-utilizar-para-mi-publicidad-online\/#Google_Adwords_vs_Facebook_Ads\" title=\"Google Adwords vs. Facebook Ads\">Google Adwords vs. Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/google-adwords-vs-facebook-ads-cual-utilizar-para-mi-publicidad-online\/#En_conclusion%E2%80%A6\" title=\"En conclusi\u00f3n&#8230;\">En conclusi\u00f3n&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Adwords_vs_Facebook_Ads\"><\/span>Google Adwords vs. Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">El debate entre ambas plataformas es una de las m\u00e1s complejas del momento; ya que, decir quien es mejor que la otra no es sencillo en base a los diferentes objetivos que busca alcanzar cada una.<\/p>\n<p style=\"text-align: justify;\">Si es cierto que hasta el momento Facebook Ads es la herramienta que se encuentra liderando la tabla de estad\u00edsticas; debido a que, ofrece mejores resultados en cuanto al retorno de la inversi\u00f3n. Pero, por otro lado, Google Adwords no brinda los mismos objetivos que Facebook Ads, sino que este busca posicionar una empresa o anuncio dentro del mismo buscador de Google.<\/p>\n<p style=\"text-align: justify;\">Es decir, sus anuncios se posicionan en base a las b\u00fasquedas que los usuarios realizan. Dependiendo de esta interacci\u00f3n es que Google determina qui\u00e9n puede ver tu anuncio o p\u00e1gina web.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Fb-Ads-nuevo.jpg\" alt=\"\" width=\"1920\" height=\"960\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Las pautas que una empresa debe considerar en este motor de b\u00fasqueda, es que Google presenta una lista de caracter\u00edsticas que logran que un anuncio se encuentre entre las primeras opciones. Estas caracter\u00edsticas van en el siguiente orden:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>P\u00e1ginas web o landing pages mediante el resultado de b\u00fasqueda en Google.<\/li>\n<li>Sitios web que utilicen los anuncios de Google (Adsense). Estos pueden incluir blogs, foros, nichos, etc.<\/li>\n<li>Productos que se encuentren en Google shopping.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La diferencia con Facebook Ads es que esta herramienta se enfoca a enviar anuncios que aparezcan en p\u00e1ginas webs y apps de la misma red social; o sea, sus convenios o empresas aliadas como WhatsApp o Instagram. Y c\u00f3mo los consumidores se encuentran activos dentro de las redes sociales es que Facebook, pero no aporta al posicionamiento de tu p\u00e1gina web dentro de Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_conclusion%E2%80%A6\"><\/span>En conclusi\u00f3n&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u00bfCu\u00e1l de las dos es mejor? Las dos son buenas opciones para la publicidad online, pero la verdadera pregunta aqu\u00ed es: \u00bfcu\u00e1l es el objetivo de tu campa\u00f1a publicitaria? \u00bfReconocimiento o posicionamiento de tu empresa? \u00bfO ambas?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3020 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1-300x158.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1-768x404.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1-696x366.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/fb_vs_google-1024x538-1-799x420.jpg 799w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Referencias tomadas y adaptadas de Ciudadano 2.0 y Cyberclick.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puede que, en la actualidad, hayamos escuchado m\u00e1s sobre los resultados y beneficios que te brinda Facebook Ads al momento de hacer uso de las plataformas de publicidad online. Pero, antes de la aparici\u00f3n de Facebook Ads en 2014, la plataforma de Google AdWords era la que lideraba el mercado de las campa\u00f1as publicitarias y [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-2993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords vs. Facebook Ads: \u00bfCu\u00e1l utilizar para mi publicidad online? - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce la batalla entre Google Adwords vs Facebook Ads que se inicio dentro de la Internet para mejorar la publicidad online de tu tienda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/google-adwords-vs-facebook-ads-cual-utilizar-para-mi-publicidad-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords vs. Facebook Ads: \u00bfCu\u00e1l utilizar para mi publicidad online? 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