{"id":2999,"date":"2021-01-07T10:20:41","date_gmt":"2021-01-07T15:20:41","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=2999"},"modified":"2022-03-21T22:25:47","modified_gmt":"2022-03-22T03:25:47","slug":"reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/","title":{"rendered":"Reels de Instagram: Conoce los 7 avances que llegar\u00e1n este 2021"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que este 2020 est\u00e1 llegando a su fin, todas las plataformas digitales se encuentran optimizando sus herramientas para poder obtener mejores resultados este nuevo a\u00f1o 2021. Este es el caso de la herramienta de videos trendy del momento: \u201cReels de Instagram\u201d.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ello, en el siguiente art\u00edculo te mostraremos las 7 predicciones que se preparan para comenzar el a\u00f1o 2021 con fuerza y obtener los mejores resultados que beneficien a tu empresa online o <strong><a href=\"https:\/\/atrevete.academy\/blog\/el-nuevo-rumbo-que-ofrece-el-e-commerce-frente-al-coronavirus\/\">e-commerce.<\/a><\/strong><\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3002 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812.jpg\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812.jpg 1200w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-300x225.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-1024x768.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-768x576.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-80x60.jpg 80w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-265x198.jpg 265w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-696x522.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-1068x801.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/6812-560x420.jpg 560w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-68add618b6463\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-68add618b6463\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#7_novedades_en_los_reels_de_Instagram\" title=\"7 novedades en los reels de Instagram\">7 novedades en los reels de Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#_1_Perfeccionar_el_algoritmo\" title=\"\u00a01. Perfeccionar el algoritmo\">\u00a01. Perfeccionar el algoritmo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#_2_Mejorar_las_herramientas_de_edicion\" title=\"\u00a02. Mejorar las herramientas de edici\u00f3n\">\u00a02. Mejorar las herramientas de edici\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#_3_Mayor_colaboracion_entre_usuarios\" title=\"\u00a03. Mayor colaboraci\u00f3n entre usuarios\">\u00a03. Mayor colaboraci\u00f3n entre usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#4_Incrementar_la_duracion_de_video\" title=\"4. Incrementar la duraci\u00f3n de video\">4. Incrementar la duraci\u00f3n de video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#5_Nuevas_opciones_de_monetizacion\" title=\"5. Nuevas opciones de monetizaci\u00f3n\">5. Nuevas opciones de monetizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#_6_Potenciar_la_publicidad_online\" title=\"\u00a06. Potenciar la publicidad online\">\u00a06. Potenciar la publicidad online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/atrevete.academy\/blog\/reels-de-instagram-conoce-los-7-avances-que-llegaran-este-2021\/#_7_Marketing_de_influencers\" title=\"\u00a07. Marketing de influencers\">\u00a07. Marketing de influencers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_novedades_en_los_reels_de_Instagram\"><\/span><span style=\"font-weight: 400;\">7 novedades en los reels de Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram se encuentra trabajando en siete nuevas funcionalidades para mejorar su herramienta de reels.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_1_Perfeccionar_el_algoritmo\"><\/span><span style=\"font-weight: 400;\">\u00a01. <\/span><span style=\"font-weight: 400;\">Perfeccionar el algoritmo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Todo formato de Reels que muestra Instagram son seleccionados por un algoritmo que tiene en cuenta valores como los perfiles que se siguen o los contenidos que antes han gustado. Sin embargo, no se sabe mucho de c\u00f3mo funciona exactamente este algoritmo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lo que s\u00ed se sabe es que la experiencia que proporciona el algoritmo de Tik Tok es mucho mejor. Por eso, en el 2021 es posible lograr mayor interacci\u00f3n como lo hace TikTok, ya que esa es la base de su \u00e9xito: ser tan adictivo para los usuarios.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Mejorar_las_herramientas_de_edicion\"><\/span><span style=\"font-weight: 400;\">\u00a02. <\/span><span style=\"font-weight: 400;\">Mejorar las herramientas de edici\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La herramienta de edici\u00f3n de v\u00eddeos de Tik Tok es mucho m\u00e1s potente que la de Reels, motivo por el que desde la aparici\u00f3n de la funcionalidad en Instagram, muchos creadores reciclan sus contenidos de Tik Tok y los suben directamente a Reels<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Mayor_colaboracion_entre_usuarios\"><\/span><span style=\"font-weight: 400;\">\u00a03. <\/span><span style=\"font-weight: 400;\">Mayor colaboraci\u00f3n entre usuarios<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Siguiendo con la competencia, TikTok dispone de \u00abDuet\u00bb y \u00abstitch\u00bb dos opciones que facilitan la colaboraci\u00f3n entre creadores, algo de lo que carece Reels, por lo que ser\u00eda de esperar que Instagram cree alguna herramienta que facilite la colaboraci\u00f3n entre creadores para 2021.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Incrementar_la_duracion_de_video\"><\/span><span style=\"font-weight: 400;\">4. Incrementar la duraci\u00f3n de video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Reels permite grabar v\u00eddeos de entre 15 y 30 segundos, lo que puede resultar escaso para ciertos tipos de contenido. En este sentido, TikTok ofrece hasta 60 segundos de espacio, por lo que es posible que Instagram tambi\u00e9n ampl\u00ede la duraci\u00f3n de sus Reels a lo largo de 2021.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2284 size-full\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Social-Selling-nuevo.jpg\" alt=\"\" width=\"1920\" height=\"960\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Nuevas_opciones_de_monetizacion\"><\/span><span style=\"font-weight: 400;\">5. Nuevas opciones de monetizaci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En 2020, Instagram ha introducido varias opciones de monetizaci\u00f3n para los creadores de contenido, por ejemplo, permitiendo ganar dinero con los directos en IGTV.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y para este 2021, la plataforma ofrece alg\u00fan sistema de monetizaci\u00f3n tambi\u00e9n para Reels.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_6_Potenciar_la_publicidad_online\"><\/span><span style=\"font-weight: 400;\">\u00a06. <\/span><span style=\"font-weight: 400;\">Potenciar la publicidad online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Una de las novedades que Instagram podr\u00eda implementar a lo largo de 2021 es un formato de anuncios para los Reels. En este sentido, este tipo de publicidad ser\u00eda similar a la que ya aparece en las Stories, con un formato vertical que se integra con el contenido org\u00e1nico.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_7_Marketing_de_influencers\"><\/span><span style=\"font-weight: 400;\">\u00a07. <\/span><span style=\"font-weight: 400;\">Marketing de influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las empresas online o emprendimientos ya han comenzado a utilizar Reels en sus campa\u00f1as de marketing junto a <strong><a href=\"https:\/\/atrevete.academy\/blog\/influencers-prefieren-vender-productos-a-traves-de-los-directos\/\">influencers<\/a><\/strong>; por lo que, esperamos que esta tendencia siga creciendo a lo largo de 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y, adem\u00e1s, que se a\u00f1ada alg\u00fan tipo de funcionalidad que permita crear hashtags de marca, de forma similar a los hashtags de Tik Tok.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3003 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-scaled.jpg 2560w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-300x169.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-1024x576.jpg 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-768x432.jpg 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-1536x864.jpg 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-2048x1152.jpg 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-696x392.jpg 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-1068x601.jpg 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-746x420.jpg 746w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/01\/instagram-reels-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Trecebits.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahora que este 2020 est\u00e1 llegando a su fin, todas las plataformas digitales se encuentran optimizando sus herramientas para poder obtener mejores resultados este nuevo a\u00f1o 2021. Este es el caso de la herramienta de videos trendy del momento: \u201cReels de Instagram\u201d.\u00a0 Por ello, en el siguiente art\u00edculo te mostraremos las 7 predicciones que se [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-2999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reels de Instagram: Conoce los 7 avances que llegar\u00e1n este 2021 - BLOG |<\/title>\n<meta name=\"description\" content=\"Conoce las siete novedades que se encuentra preparando la herramienta de Reels de Instagram para este nuevo 2021. 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