{"id":3179,"date":"2021-04-18T23:11:15","date_gmt":"2021-04-19T04:11:15","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3179"},"modified":"2022-04-17T21:41:48","modified_gmt":"2022-04-18T02:41:48","slug":"conoces-el-white-hat-seo","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/conoces-el-white-hat-seo\/","title":{"rendered":"\u00bfConoces el White Hat SEO?"},"content":{"rendered":"<p>Si has realizado alguna campa\u00f1a de marketing digital o aplicado alguna estrategia relacionada con esta probablemente conozcas lo que es la herramienta SEO. Existen algunas pr\u00e1cticas que permiten mejorar su uso conocidas como White HAT SEO.<\/p>\n<p>El White Hat SEO es un t\u00e9rmino que define el uso de la herramienta SEO bajo <strong>las pr\u00e1cticas de las reglas de calidad<\/strong> de Google. Se busca cumplir con las normas y buscar un posicionamiento org\u00e1nico, a la par que se mejora el SEO sin recurrir a formas de spam o contenido duplicado.<\/p>\n<p>Mientras que las t\u00e9cnicas de Black Hat SEO se centran en tratar de utilizar injustificadamente los algoritmos de Google para posicionar una p\u00e1gina web una mera copia de contenido o incluso nulo que busca posicionarse mediante el s\u00f3lo uso de palabras clave, el White Hat SEO crea contenido con un grado de originalidad y calidad que coincide con lo que busca el usuario y que deber\u00eda recibir bajo nuestro punto de vista.<\/p>\n<blockquote><p>El White hat seo busca\u00a0 un posicionamiento org\u00e1nico, a la par que se mejora el SEO sin recurrir a formas de spam o contenido duplicado y producir contenido de calidad.<\/p><\/blockquote>\n<p>Estas buenas pr\u00e1cticas no solo benefician a las propias p\u00e1ginas web que se posicionan de forma congruente con sus publicaciones de calidad en forma peri\u00f3dica, sino que lo propios usuarios de Google tambi\u00e9n, ya que acceden a esta informaci\u00f3n de calidad.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e07e5f30b98\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e07e5f30b98\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/conoces-el-white-hat-seo\/#Estrategias_mas_comunes_de_White_Hat_SEO\" title=\"Estrategias m\u00e1s comunes de White Hat SEO\">Estrategias m\u00e1s comunes de White Hat SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_mas_comunes_de_White_Hat_SEO\"><\/span><strong>Estrategias m\u00e1s comunes de White Hat SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>-Contenido de calidad:<\/strong> Este punto es fundamental para el SEO. Es importante crear contenido basado en el usuario y no por posicionamiento, ya que son las personas las que buscan informaci\u00f3n de calidad. El contenido debe respetar las normas <a href=\"https:\/\/www.trecebits.com\/2020\/08\/04\/como-mejorar-el-eat-de-una-pagina-web\/\">EAT de Google<\/a>, por lo que deben ser contenidos relevantes y que ofrezcan un punto de vista experto sobre el tema.<\/p>\n<p><strong>-Intenci\u00f3n de b\u00fasqueda:<\/strong> Desde <a href=\"https:\/\/www.trecebits.com\/2020\/11\/11\/los-core-web-vitals-de-google-afectaran-al-posicionamiento-seo-a-mayo-2021\/\">Core Web Vitals como factor SEO<\/a> en 2021, es prioridad cumplir con las condiciones de usabilidad y experiencia de usuario. No solo significa algo m\u00e1s que tener una p\u00e1gina web que carga r\u00e1pido. En primer lugar, debe ofrecer una respuesta a la b\u00fasqueda de los usuarios, por lo que ser\u00e1 necesario trabajar sobre la intenci\u00f3n de b\u00fasqueda de las palabras clave y utilizar esta informaci\u00f3n para crear contenido que atraiga y fidelice el tr\u00e1fico.<\/p>\n<p><strong>-Mobile First:<\/strong>\u00a0 todas las p\u00e1ginas web deben tener un dise\u00f1o que se adapte a la navegaci\u00f3n m\u00f3vil, ya que Google posiciona los contenidos en funci\u00f3n de sus resultados en las b\u00fasquedas m\u00f3viles.<\/p>\n<p>Adaptado de trecebits<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/taller-facebook-ads-para-emprendedores\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2283 size-large aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Fb-Ads-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si has realizado alguna campa\u00f1a de marketing digital o aplicado alguna estrategia relacionada con esta probablemente conozcas lo que es la herramienta SEO. Existen algunas pr\u00e1cticas que permiten mejorar su uso conocidas como White HAT SEO. El White Hat SEO es un t\u00e9rmino que define el uso de la herramienta SEO bajo las pr\u00e1cticas de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1559],"tags":[],"class_list":{"0":"post-3179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfConoces el White Hat SEO? - BLOG |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/conoces-el-white-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfConoces el White Hat SEO? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Si has realizado alguna campa\u00f1a de marketing digital o aplicado alguna estrategia relacionada con esta probablemente conozcas lo que es la herramienta SEO. 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