{"id":3195,"date":"2021-04-21T16:57:47","date_gmt":"2021-04-21T21:57:47","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3195"},"modified":"2022-04-17T17:02:49","modified_gmt":"2022-04-17T22:02:49","slug":"email-marketing-estrategias-para-el-2021","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/","title":{"rendered":"Email Marketing: Estrategias para el 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">Es muy probable que ya te encuentres utilizando Email Marketing para tu campa\u00f1a pero \u00bfest\u00e1s asegur\u00e1ndote de aprovechar cada detalle de ello?<\/p>\n<p style=\"text-align: justify;\">Existen estrategias para que el uso de correos electr\u00f3nicos sea m\u00e1s atractivo y efectivo para poder hacer llegar tu mensaje a los usuarios.<\/p>\n<p style=\"text-align: justify;\">Queremos darte algunos consejos para ello:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f258195aa69\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f258195aa69\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Automatiza_tu_campana\" title=\"Automatiza tu campa\u00f1a\">Automatiza tu campa\u00f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Depura_tus_metricas\" title=\"Depura tus m\u00e9tricas\">Depura tus m\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Limpia_tu_lista_de_correo\" title=\"Limpia tu lista de correo\">Limpia tu lista de correo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Segmenta_tu_lista_de_correo\" title=\"Segmenta tu lista de correo\">Segmenta tu lista de correo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Usa_doble_opt-in\" title=\"Usa doble opt-in\">Usa doble opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/#Personaliza_tus_emails\" title=\"Personaliza tus emails\">Personaliza tus emails<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Automatiza_tu_campana\"><\/span><strong>Automatiza tu campa\u00f1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Si podemos realizar el env\u00edo de emails de forma autom\u00e1tica en el momento preciso y nuestros leads adecuados, podremos ahorrarnos una cantidad considerable de costos en tiempos y mano de obra.<\/p>\n<p style=\"text-align: justify;\">Para empezar, utiliza la automatizaci\u00f3n de email para los siguientes casos:<\/p>\n<ul>\n<li>Email de bienvenida (registro de tus usuarios).<\/li>\n<li>Verificaci\u00f3n de registro.<\/li>\n<li>Mensaje de agradecimiento por usar tus productos o servicios.<\/li>\n<li>Fechas como cumplea\u00f1os o aniversarios.<\/li>\n<li>Carritos abandonados.<\/li>\n<li>Emails de recuperaci\u00f3n (cuando un usuario lleva varios meses inactivo).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Depura_tus_metricas\"><\/span><strong>Depura tus m\u00e9tricas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Revisa constantemente tus resultados y m\u00e9tricas para evaluar el impacto de tu campa\u00f1a y as\u00ed realizar ajustes o mejoras en ellas. Estas m\u00e9tricas son clave:<\/p>\n<ul>\n<li><strong>Tasa de apertura<\/strong>: n\u00famero de emails abiertos dividido entre el n\u00famero de emails entregados.<\/li>\n<li><strong>Tasa de clics<\/strong>: n\u00famero de clics \u00fanicos dividido entre el n\u00famero de emails entregados.<\/li>\n<li><strong>Tasa de entrega<\/strong>: n\u00famero de emails entregados dividido entre el n\u00famero de emails enviados.<\/li>\n<li><strong>Tasa de abandono<\/strong>: n\u00famero total de usuarios que se dan de baja entre el n\u00famero de emails entregados.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Limpia_tu_lista_de_correo\"><\/span><strong>Limpia tu lista de correo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Una lista de correo de mala calidad puede hacer que las tasas de entrega y apertura se reduzcan o hasta que terminen en la categor\u00eda de spam. Si tu lista contiene usuarios que se encuentran inactivos por un largo periodo, te recomendamos eliminarlos. Trata de hacer esta pr\u00e1ctica al menos 2 veces al a\u00f1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3197 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/modern-marketing-content-concept_23-2147996648-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/modern-marketing-content-concept_23-2147996648-300x300.jpg 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/modern-marketing-content-concept_23-2147996648-150x150.jpg 150w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/modern-marketing-content-concept_23-2147996648-420x420.jpg 420w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/modern-marketing-content-concept_23-2147996648.jpg 626w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Segmenta_tu_lista_de_correo\"><\/span><strong>Segmenta tu lista de correo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Una vez que tu lista de correo est\u00e9 libre de usuarios inactivos, el siguiente paso es poner orden con una buena segmentaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><strong>Segmentar tu lista de correo<\/strong> conlleva dividirla en distintas categor\u00edas que engloben los intereses, perfil de compra, ubicaci\u00f3n u otros.<\/p>\n<p style=\"text-align: justify;\">Con ello puedes enviar correos personalizados que tengan contenido que le sean m\u00e1s relevantes a tus usuarios y poder obtener una mejor difusi\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Usa_doble_opt-in\"><\/span><strong>Usa doble opt-in<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">El\u00a0doble opt-in consiste en enviar un correo de confirmaci\u00f3n para aquellos usuarios que se registran. Con esto puedes determinar que sea una direcci\u00f3n de correo v\u00e1lida en uso y as\u00ed trabajar de forma m\u00e1s efectiva con m\u00e9tricas relevantes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personaliza_tus_emails\"><\/span><strong>Personaliza tus emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Personalizar tus emails te permita crear correos con una mejor segmentaci\u00f3n que sean destacables en una bandeja de entrada. No solamente colocar el nombre en el asunto, sino aprovechar la informaci\u00f3n que conoces para poder atraer su atenci\u00f3n de forma m\u00e1s personal.<\/p>\n<p style=\"text-align: justify;\">Estos consejos pueden ayudarte a destacar de entre los dem\u00e1s correos si sabes aprovecharlos y optimizarlos adecuadamente. Esta es una herramienta relevante que debes aprovechar.<\/p>\n<p>Adaptado de Cyberclick.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2281 aligncenter\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Chatbot-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es muy probable que ya te encuentres utilizando Email Marketing para tu campa\u00f1a pero \u00bfest\u00e1s asegur\u00e1ndote de aprovechar cada detalle de ello? Existen estrategias para que el uso de correos electr\u00f3nicos sea m\u00e1s atractivo y efectivo para poder hacer llegar tu mensaje a los usuarios. Queremos darte algunos consejos para ello: Automatiza tu campa\u00f1a Si [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1559],"tags":[],"class_list":{"0":"post-3195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing: Estrategias para el 2021 - BLOG |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/email-marketing-estrategias-para-el-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: Estrategias para el 2021 - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Es muy probable que ya te encuentres utilizando Email Marketing para tu campa\u00f1a pero \u00bfest\u00e1s asegur\u00e1ndote de aprovechar cada detalle de ello? 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