{"id":3203,"date":"2021-04-22T20:39:15","date_gmt":"2021-04-23T01:39:15","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3203"},"modified":"2022-04-17T16:59:34","modified_gmt":"2022-04-17T21:59:34","slug":"disena-tu-plan-de-marketing-para-este-2021","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/disena-tu-plan-de-marketing-para-este-2021\/","title":{"rendered":"Dise\u00f1a tu plan de Marketing para este 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">Ante tantos cambios durante este \u00faltimo a\u00f1o, el 2021 puede producirnos una sensaci\u00f3n de incertidumbre, lo que nos obliga a replantear las estrategias de nuestro negocio.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, esto mismo debe servirnos de motivaci\u00f3n para estar preparados y alertas ante los cambios. La adaptaci\u00f3n de nuestros planes de marketing deben contemplar estos cambios que se est\u00e1n produciendo este 2021. Veamos algunos:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ca3bca0ce4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ca3bca0ce4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/disena-tu-plan-de-marketing-para-este-2021\/#Anticipate_ante_los_cambios_de_la_interaccion_con_el_cliente\" title=\"Antic\u00edpate ante los cambios de la interacci\u00f3n con el cliente\">Antic\u00edpate ante los cambios de la interacci\u00f3n con el cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/disena-tu-plan-de-marketing-para-este-2021\/#Tu_plan_de_Marketing_debe_contemplar_diferentes_escenarios\" title=\"Tu plan de Marketing debe contemplar diferentes escenarios\">Tu plan de Marketing debe contemplar diferentes escenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/disena-tu-plan-de-marketing-para-este-2021\/#Mide_los_resultados_de_tu_plan_de_Marketing_y_aprende_de_ellos\" title=\"Mide los resultados de tu plan de Marketing y aprende de ellos\">Mide los resultados de tu plan de Marketing y aprende de ellos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Anticipate_ante_los_cambios_de_la_interaccion_con_el_cliente\"><\/span><strong>Antic\u00edpate ante los cambios de la interacci\u00f3n con el cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La interacci\u00f3n con el cliente sufri\u00f3 un cambio dram\u00e1tico a ra\u00edz de la pandemia. Para poder llevar a cabo una campa\u00f1a exitosa de marketing es necesario comprender estos cambios de actitudes y de esa manera entender sus nuevos comportamientos de compra.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, debes tomar en cuenta que es un terreno que cambia constantemente cada d\u00eda o semana. Es necesario estar en constante observaci\u00f3n sobre estos cambios de h\u00e1bito.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tu_plan_de_Marketing_debe_contemplar_diferentes_escenarios\"><\/span><strong>Tu plan de Marketing debe contemplar diferentes escenarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Debido que, ante esta coyuntura, hay factores que no podemos controlar, como las decisiones tomadas por el estado ante la pandemia o la expansi\u00f3n de esta \u00faltima. Por ello, debemos tener planes de contingencia para estos casos.<\/p>\n<p style=\"text-align: justify;\">Puedes empezar por elaborar un plan optimista, en donde la mayor\u00eda de variables juegan a favor. Uno intermedio donde s\u00f3lo una parte de ellas te favorecen. Y una pesimista donde nos encontramos con m\u00e1s limitaciones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mide_los_resultados_de_tu_plan_de_Marketing_y_aprende_de_ellos\"><\/span><strong>Mide los resultados de tu plan de Marketing y aprende de ellos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Para poder ejecutar un plan de marketing, aseg\u00farate de poder recolectar datos en tiempo real. Como mencionamos anteriormente, si los cambios en las actitudes de tus clientes es cambiante, pues debes estar en la capacidad de medirlas d\u00eda a d\u00eda.<\/p>\n<p style=\"text-align: justify;\">Cuando empieces a recopilar datos, debes realizar pruebas y hacer cambios en base a esos resultados. Sigue estos pasos que son fundamentales:<\/p>\n<ul>\n<li><strong>Recopila y valida los datos<\/strong>. Toma decisiones en base a una cantidad de datos de buena calidad.<\/li>\n<li><strong>Analiza los datos<\/strong>. Trata de hacer uso de software, as\u00ed como del criterio humano para sacar conclusiones de tus resultados.<\/li>\n<li><strong>Valida tus conclusiones<\/strong>. Comprueba tus conclusiones asegur\u00e1ndote que sean coherentes con la realidad. Prueba con una campa\u00f1a piloto de p\u00fablico reducido.<\/li>\n<li><strong>Eval\u00faa las recomendaciones<\/strong>. Observa los resultados y mide si te han ayudado a alcanzar tus objetivos a corto plazo. Piensa en maneras de mejorar la campa\u00f1a en funci\u00f3n de su rendimiento y ejec\u00fatalas, reiniciando el proceso hasta perfeccionarlo.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Durante este a\u00f1o tendremos que lidiar con muchos cambios. Sin embargo, hay que tambi\u00e9n prestar atenci\u00f3n y aprovechar las oportunidades que van surgiendo. Hoy m\u00e1s que nunca necesitamos los medios digitales y este se presenta como un espacio para crecer.<\/p>\n<p>Adaptado de Cyberclick.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3218\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-7-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante tantos cambios durante este \u00faltimo a\u00f1o, el 2021 puede producirnos una sensaci\u00f3n de incertidumbre, lo que nos obliga a replantear las estrategias de nuestro negocio. Sin embargo, esto mismo debe servirnos de motivaci\u00f3n para estar preparados y alertas ante los cambios. La adaptaci\u00f3n de nuestros planes de marketing deben contemplar estos cambios que se [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,1559],"tags":[],"class_list":{"0":"post-3203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emprendimiento","8":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dise\u00f1a tu plan de Marketing para este 2021 - BLOG |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/disena-tu-plan-de-marketing-para-este-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1a tu plan de Marketing para este 2021 - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Ante tantos cambios durante este \u00faltimo a\u00f1o, el 2021 puede producirnos una sensaci\u00f3n de incertidumbre, lo que nos obliga a replantear las estrategias de nuestro negocio. Sin embargo, esto mismo debe servirnos de motivaci\u00f3n para estar preparados y alertas ante los cambios. 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