{"id":3262,"date":"2021-05-15T16:09:05","date_gmt":"2021-05-15T21:09:05","guid":{"rendered":"https:\/\/atrevete.academy\/blog\/?p=3262"},"modified":"2022-04-17T13:08:14","modified_gmt":"2022-04-17T18:08:14","slug":"facebook-stories-como-usarlo-en-mi-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/","title":{"rendered":"Facebook Stories: \u00bfC\u00f3mo usarlas en mi estrategia de marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\">Facebook Stories permite a los usuarios a publicar contenido breve como fotos y videos durante un periodo de 24 horas. Lo interesante es que este contenido no permanece y de alguna manera es una forma de publicaci\u00f3n m\u00e1s vol\u00e1til.<\/p>\n<p style=\"text-align: justify;\">Las Stories de Facebook son muy populares y utilizadas todos los d\u00edas de forma constante por lo que llama la atenci\u00f3n de los usuarios. Esto es gracias a que se puede consumir de forma r\u00e1pida y tiene un formateo que se adecua a los tel\u00e9fonos m\u00f3viles.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/marketing4ecommerce.net\/wp-content\/uploads\/2018\/10\/las-stories-de-facebook-1-compressor.jpg\" alt=\"Las stories de Facebook cambian (otra vez) de dise\u00f1o buscando igualar el \u00e9xito de Instagram\" \/><\/p>\n<p style=\"text-align: justify;\">Los usuarios tienen opciones para personalizar como agregar texto, emojis y otros efectos. Adem\u00e1s, por la forma tan r\u00e1pida y sencilla de interactuar permite engagement con los usuarios.<\/p>\n<p style=\"text-align: justify;\">Aqu\u00ed te damos algunas ideas para aprovechar las Facebook Stories en tu campa\u00f1a de marketing digital:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69a4f08d72efa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69a4f08d72efa\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/#Ofertas\" title=\"Ofertas\">Ofertas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/#Productos_y_servicios\" title=\"Productos y servicios\">Productos y servicios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/#Contenido_generado_por_el_usuario\" title=\"Contenido generado por el usuario\">Contenido generado por el usuario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/#Contenido_con_enlaces_y_botones\" title=\"Contenido con enlaces y botones\">Contenido con enlaces y botones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/#Encuestas\" title=\"Encuestas\">Encuestas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ofertas\"><\/span>Ofertas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Las Stories de Facebook son un excelente escaparate para publicar ofertas temporales. Por ejemplo, si se crea una oferta de 24 horas para celebrar un aniversario o un hito en la marca, se deber\u00eda publicar en las Stories para que los usuarios puedan interactuar.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Productos_y_servicios\"><\/span>Productos y servicios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Las Stories tambi\u00e9n son un buen espacio para mostrar productos y servicios nuevos. Al poder a\u00f1adir emojis, texto y etiquetas, es posible crear una etiqueta de \u00abnuevo\u00bb o \u00abnovedad\u00bb, que llamar\u00e1 la atenci\u00f3n a los usuarios.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/curso-social-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2284\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2022\/03\/Banner-Social-Selling-nuevo.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Contenido_generado_por_el_usuario\"><\/span>Contenido generado por el usuario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Este tipo de contenidos suelen funcionar muy bien, ya que la audiencia se enfrenta a contenidos creados por ellos mismos, que les pueden resultar m\u00e1s confiables. Por ello, es posible utilizar contenido generado por los usuarios sobre los productos y los servicios de la compa\u00f1\u00eda.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Contenido_con_enlaces_y_botones\"><\/span>Contenido con enlaces y botones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La audiencia de Facebook es una de las que mayor edad tiene, por ello es importante a\u00f1adir enlaces y botones a las Stories para que sea m\u00e1s sencillo conectar y lograr conversiones. Adem\u00e1s, los botones llaman mucho la atenci\u00f3n a lo usuarios menos acostumbrados a las redes sociales.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Encuestas\"><\/span>Encuestas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Las encuestas son un tipo de contenido que genera mucho engagement, ya que a todo el mundo le gusta compartir su opini\u00f3n sobre un tema. Es una de las formas m\u00e1s habituales de realizar estudios de marketing para encontrar qu\u00e9 tipo de contenido funciona mejor. En este sentido, por ejemplo, si se va a lanzar un libro o un v\u00eddeo educativo, se puede utilizar una encuesta en una Storie para preguntar cu\u00e1les son los temas que m\u00e1s interesan a la audiencia.<\/p>\n<p><a href=\"https:\/\/atrevete.academy\/cursos-online-de-marketing-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3216\" src=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1024x127.png\" alt=\"\" width=\"696\" height=\"86\" srcset=\"https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1024x127.png 1024w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-300x37.png 300w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-768x95.png 768w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1536x190.png 1536w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-2048x254.png 2048w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-696x86.png 696w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1068x132.png 1068w, https:\/\/atrevete.academy\/blog\/wp-content\/uploads\/2021\/04\/Naranjas-5-1920x238.png 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Stories permite a los usuarios a publicar contenido breve como fotos y videos durante un periodo de 24 horas. Lo interesante es que este contenido no permanece y de alguna manera es una forma de publicaci\u00f3n m\u00e1s vol\u00e1til. Las Stories de Facebook son muy populares y utilizadas todos los d\u00edas de forma constante por [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":{"0":"post-3262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-redes-sociales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Stories: \u00bfC\u00f3mo usarlas en mi estrategia de marketing? - BLOG |<\/title>\n<meta name=\"description\" content=\"Aprovecha las Facebook Stories para tener mayor impacto en tu campa\u00f1a de marketing digital. Aprovecha esta herramienta de Facebook,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.academy\/blog\/facebook-stories-como-usarlo-en-mi-estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Stories: \u00bfC\u00f3mo usarlas en mi estrategia de marketing? - BLOG |\" \/>\n<meta property=\"og:description\" content=\"Aprovecha las Facebook Stories para tener mayor impacto en tu campa\u00f1a de marketing digital. 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